Our client, a vertically integrated Canadian company, is growing two fast-rising sleepwear and lifestyle brands. They're entering an exciting new phase and are looking for a Brand Director / General Manager to lead the charge. This is a rare opportunity to take full ownership of brand strategy, product development, sales growth, and P&L management. With strong wholesale traction, in-house design and production, and a renewed focus on e-commerce, the foundation is in place — now they need a strategic, hands-on leader to drive it forward. Key Responsibilities: Brand & Product Strategy • Lead seasonal product line planning (Spring/Fall) • Collaborate with the in-house design team on silhouette, fabric, and colour direction • Shape brand positioning, pricing, and product assortment • Ensure all creative and merchandising decisions align with commercial goals Sales & Channel Growth • Drive wholesale growth with department stores, independents, and online retailers • Oversee e-commerce strategy including Shopify performance and customer journey • Explore new retail formats such as pop-ups and shop-in-shops Team Leadership & Execution • Manage a lean, multi-functional team across product, sales, and digital • Work closely with company leadership and the internal manufacturing/ops team • Monitor performance metrics, manage budgets, and own full P&L responsibility Qualifications: • 7+ years of experience in fashion, apparel, or lifestyle brand leadership • Proven success in both wholesale and e-commerce environments • Strong understanding of product development cycles and merchandising strategy • Commercially minded with creative instincts — not a designer, but a creative operator • Entrepreneurial, hands-on, and comfortable in a fast-paced, high-accountability role • Must be based in the GTA and able to work on-site full-time in Markham, Ontario Full-Time | On-Site | Markham, Ontario Salary: CAD $100,000–$120,000 IS2 Thornhill | 905 918 5050 | Suite 36, 100 Steeles Ave W | Thornhill, ON