Une entreprise de sport renommée basée à Laval recherche un Spécialiste Marketing pour gérer la production photo et vidéo. Vous serez responsable de la gestion des budgets, de la coordination des projets de tournage et d'une collaboration étroite avec des partenaires externes. Ce poste exige un diplôme pertinent et 3-5 ans d'expérience dans le domaine. Une connaissance des sports est un atout majeur.
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Spécialiste Marketing, Marques et Campagnes, Intérim Mettre en œuvre les grandes campagnes de marque (support aux briefings de création interne, gestion des projets avec les partenaires externes et internes, du processus d’approbation interne et de la livraison) Mettre en œuvre des campagnes saisonnières et ponctuelles (briefings de création interne, briefings de production, gestion de projets avec les partenaires externes et internes, du processus d’approbation interne et de la livraison) Collaborer avec les différents responsables des canaux afin d’assurer le déploiement intégré des campagnes sur tous les points de contact Établir l’échéancier de production des campagnes et assurer son suivi ainsi que planifier les rencontres d’équipe pour l’avancement des projets sous sa responsabilité Superviser le suivi des approbations internes et externes de tout le contenu sous sa responsabilité ainsi que le processus de livraison des campagnes Assurer les présentations de communication des campagnes intégrées et la livraison à temps sur la plateforme de communications internes Développer les présentations des post‑mortem des campagnes intégrées et les partager aux différents intervenants pour nourrir les réflexions stratégiques et le succès des campagnes futures Optimiser le processus de création des campagnes en s’aidant des meilleures pratiques pour livrer des campagnes multicanales qui répondent aux exigences des différentes plateformes Optimiser le processus de production des campagnes pour qu’elles répondent aux objectifs d’affaires et respectent les images de marque Réaliser des annonces pour les magazines, du briefing à la livraison, selon les normes établies Participer aux réflexions stratégiques annuelles concernant les grandes orientations communicationnelles des marques Participer à l’analyse des concurrents directs et indirects ainsi que des changements de comportements des consommateurs et des consommatrices Diplôme universitaire de premier cycle en marketing ou en communication Minimum de 5 ans d’expérience en réalisation de campagnes marketing Compréhension des canaux marketing traditionnels, numériques et sociaux Connaissance des logiciels de la suite Microsoft Office (Word, Excel) Connaissance poussée du commerce en ligne Bilinguisme, anglais et français, à l’oral et à l’écrit Connaissance du commerce de détail et du milieu du sport et de la mode (un atout) Être capable de gérer plusieurs projets de diverses envergures à la fois et d’établir des priorités Posséder un grand sens de l’organisation et une facilité à développer de bonnes relations interpersonnelles Posséder de grandes aptitudes en communication Sports Experts fait partie de la famille d’entreprises Canadian Tire. S’appuyant sur une tradition de plus de 50 ans axée sur le client, Sports Experts a établi son siège social à Laval, au Québec. Sports Experts est fière de promouvoir une vaste gamme d’équipements, de vêtements et de chaussures de sport de marques renommées et exclusives. En vous joignant, vous apprécierez de travailler avec une équipe chevronnée qui sera heureuse de vous accueillir. Nous sommes la destination pour une meilleure forme, une meilleure vie! Notre engagement envers la diversité, l’inclusion et l’appartenance : À la Société Canadian Tire, nous nous engageons à favoriser un environnement où le sentiment d’appartenance est florissant et où la diversité, l’inclusion et l’équité font partie intégrante de tout ce que nous faisons. Nous croyons en la création d’une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l’âge, de la capacité perçue, de la langue parlée, de l’orientation sexuelle et de l’identité de chacun. Accommodements : Si vous avez besoin d’accommodements pour postuler à ce poste ou lors de l’entrevue, veuillez nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins. #J-18808-Ljbffr
Marketing Specialist, Brand and Campaign, Interim What You’ll Do Implement major brand campaigns (support to creation briefings, project management with external and internal partners, internal approval process and delivery) Implement seasonal and one-off campaigns (internal creative briefings, production briefings, projects with external and internal partners, internal approval process and delivery) Collaborate with the different channel managers to ensure the integrated deployment of campaigns across all touchpoints Establish the campaign production schedule and ensure it’s flow, as well as plan team meetings for the progress of projects under your responsibility Oversee the monitoring of internal and external approvals of all content under your responsibility, as well as the delivery process of campaigns Manage the communication presentations of the integrated campaigns and their timely delivery on the internal communications platform Develop the post-mortem presentations of the integrated campaigns and share them with various stakeholders to feed strategic thinking and success of future campaigns Optimize the campaign creation process using the best practices for delivering multi-channel campaigns that meet the requirements of different platforms Optimize the campaign production process so that they meet business objectives and respect brand images Make ads for magazines, from briefing to delivery, according to the established standards Participate in the annual strategic reflections concerning the major communication orientations of the brands Participate in the analysis of direct and indirect competitors, as well as changes in consumer behavior What You Bring Undergraduate degree in marketing or in communications Minimum of five years experience in managing marketing campaigns Understanding of traditional, digital, and social media marketing channels Knowledge of the Microsoft Office suite (Word, Excel). Advanced knowledge of e-commerce Bilingualism, French and English, essential (oral and written) Experience in the retail sector and knowledge of the fashion and sports industry (an asset) Able to manage several projects of various sizes at once and to establish priorities Possesses a strong sense of organization and an ability to develop interpersonal relationships Possess strong communication skills About Us Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Retail Referrals increase your chances of interviewing at Sports Experts by 2x #J-18808-Ljbffr
A retail company focused on sports in Quebec is looking for a Marketing Manager to lead the development of integrated product communication campaigns. The ideal candidate will have 8-10 years in marketing and retail, a deep understanding of Quebec's market, and be bilingual in French and English. This role involves managing teams, budgets, and the content strategy to align with business objectives.
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Overview As an SEO Specialist, you will be responsible for optimizing the organic traffic performance of the Sports Experts, Atmosphere, and Trio Hockey websites. You will conduct in-depth SEO audits to identify improvement opportunities and provide actionable recommendations. You will also execute the SEO development plan, ensure proper follow-up and implementation of initiatives, and collaborate with internal teams to promote the adoption of best practices in both technical and content-related SEO. Responsibilities Develop and implement effective SEO strategies to improve organic search rankings. Design AEO/GEO strategies: explore and apply best practices for Answer Engine Optimization and Generative Engine Optimization across various platforms. Conduct comprehensive SEO audits and recommend technical and content improvements. Analyze website performance using tools such as Google Analytics, Google Search Console, SimilarWeb, Ahrefs, etc. Perform in-depth keyword research to identify content opportunities and optimize existing pages. Collaborate with web development and content teams to ensure the implementation of SEO best practices. Monitor and analyze market trends and search engine algorithm updates. Produce regular SEO performance reports and provide strategic recommendations. Conduct competitive analysis to stay up to date with industry best practices. Oversee URL management to ensure compliance with SEO best practices, including planning and implementing redirection strategies. Enhance the SEO strategy and develop a clear action timeline for implementation. What You Bring Minimum of 2 to 3 years of professional experience. Bachelor's or Master's degree in Technology, Business Intelligence, or eCommerce. Solid understanding of SEO best practices, both technical and content related. Comfortable working with a CMS. Strong knowledge of Google Analytics suite, Data Studio, Google Search Console, Google Merchant Center, etc. Autonomous, well-organized, with strong prioritization skills. Ability to work under pressure and meet deadlines. Positive attitude, strong communication skills, and a collaborative team spirit. High attention to detail. About Us Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Retail #J-18808-Ljbffr
A Canadian sporting goods retailer is seeking an SEO Specialist to enhance the organic traffic performance of their websites. The role involves implementing SEO strategies, conducting audits, and collaborating with teams to optimize content. Ideal candidates will have 2-3 years of experience, a relevant degree, and strong SEO knowledge. This is a full-time, entry-level position based in Laval, Quebec.
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Un leader en distribution d’équipements sportifs basé à Laval, au Québec, recherche un Gestionnaire Marketing pour piloter et exécuter des campagnes de communication stratégiques. Le candidat idéal doit avoir 8 à 10 ans d'expérience en communication marketing et une passion pour le sport. Vous rejoindrez une équipe chevronnée dédiée à promouvoir des produits de sport renommés et à offrir un environnement inclusif.
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Media Specialist – Digital Performance Get AI-powered advice on this job and more exclusive features. Responsibilities Oversee the daily management of performance media campaigns (SEM, social, display). Collaborate with the agency to optimize strategies and tactics aligned with business objectives. Manage media budgets and track spending (purchase orders, invoicing, etc.). Lead the affiliate program, including partner relationship, budget oversight, performance tracking, and optimization. Coordinate the delivery of campaign content in collaboration with internal content teams. Analyze performance data and translate insights into actionable recommendations. Share and present campaign results to internal teams and senior leadership. Plan and execute tests for new media tactics. Configure media platforms based on business needs and emerging innovations (Meta, Search Ads 360, TikTok, GTM, etc.). Actively contribute to special digital projects and media innovation initiatives. Support audience strategy development and create relevant audience segments using internal tools. Qualifications Bachelor’s degree in marketing, communications, e-commerce, or a related field. Minimum of 5 years of experience in digital media, either in an agency and/or in a corporate environment. Strong understanding of the digital ecosystem and media platforms. Expertise in Google tools (Tag Manager, Adwords, GA4, Looker), programmatic platforms (DV360), and social media tools (Meta, TikTok, etc.). Knowledge of Microsoft Office tools (Excel, PowerPoint, etc.). Knowledge of HTML (an asset). Ability to manage multiple projects and navigate technical platform configurations. Strong understanding of business goals and the ability to translate them into actionable media strategies. Excellent analytical and communication skills (able to simplify complex topics clearly). Strong team player with the ability to collaborate across internal and external partners. Curious, autonomous, resourceful, and passionate about digital. Experience in retail (an asset). Bilingual (French and English, spoken and written). Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. #J-18808-Ljbffr
Gestionnaire Marketing, Marque et Campagnes produits Le Gestionnaire Marketing, Marque et campagnes produits est le leader stratégique responsable de l’orientation, de la planification et de l’exécution des campagnes de communication intégrées produits pour les bannières Sports Experts et Atmosphère. Il agit comme chef d’orchestre matriciel, mobilisant les équipes internes (achats, stratégie, média studio, captation, médias sociaux, commandites, relations publiques, e‑commerce) et les partenaires externes pour livrer des campagnes cohérentes, innovantes et centrées sur le client. Il est le réel stratège de contenu derrière les grandes campagnes de marque, les initiatives saisonnières et les projets spéciaux, assurant leur alignement avec les objectifs d’affaires, les plans de commercialisation produits et les attentes du consommateur québécois. Il joue un rôle clé dans la définition du storytelling, la construction de l’image de marque et l’évolution des plateformes créatives. Piloter l’évolution stratégique de la marque et le déploiement des campagnes produits pour assurer visibilité et performance. Agir comme architecte de contenu, en assurant la cohérence entre les produits, les canaux de communication et le parcours d’achat. Développer des campagnes 360 performantes, centrées client, en intégrant les plans de commercialisation et les réalités saisonnières. Diriger la stratégie de contenu et d’innovation créative, de la rédaction du brief jusqu’au lancement. Assurer l’alignement omnicanal des campagnes sur tous les points de contact. Gérer les budgets de campagnes, les relations avec les agences, et coordonner les équipes internes. Faciliter les approbations internes ainsi que les communications avec les franchisés. Traduire les briefs internes en solutions marketing concrètes et efficaces. Développer des campagnes harmonisées de marque et de conversion, intégrant les besoins du e‑commerce. Soutenir la mise en œuvre de flux de travail intégrés favorisant la créativité et l’efficacité. Ce que vous apportez Minimum de 8 à 10 ans d’expérience en commerce de détail et en gestion d’équipe de communication marketing, de gestion de marque ou d’un service conseils stratégiques en agence Expertise du commerce de détail québécois et compréhension fine des réalités saisonnières et commerciales dans le domaine du retail et de la mode sportive Expérience en développement de campagnes multi‑plateformes au Québec (TV, Web, Radio, Social) Expérience approfondie de la chaîne de la production et post production d’une campagne publicitaire TV et numérique Passion pour le sport et compréhension des communautés sportives et de plein air Leadership participatif et capacité à mobiliser des équipes matricielles Expérience en développement et coaching d’équipes spécialisées Capacité à s’autogérer et à mener plusieurs tâches de front Connaissance approfondie des médias numériques, sociaux et traditionnels Bilinguisme essentiel (français/anglais, oral et écrit) Sports Experts fait partie de la famille d’entreprises Canadian Tire. S’appuyant sur une tradition de plus de 50 ans axée sur le client, Sports Experts a établi son siège social à Laval, au Québec. Sports Experts est fière de promouvoir une vaste gamme d’équipements, de vêtements et de chaussures de sport de marques renommées et exclusives. En vous joignant, vous apprécierez de travailler avec une équipe chevronnée qui sera heureuse de vous accueillir. Nous sommes la destination pour une meilleure forme, une meilleure vie! Notre engagement envers la diversité, l’inclusion et l’appartenance Nous nous engageons à favoriser un environnement où le sentiment d’appartenance est florissant et où la diversité, l’inclusion et l’équité font partie intégrante de tout ce que nous faisons. Nous croyons en la création d’une culture organisationnelle où les gens sont traités en tout temps avec dignité dans le respect de la religion, de la nationalité, du sexe, de la race, de l’âge, de la capacité perçue, de la langue parlée, de l’orientation sexuelle et de l’identité de chacun. Nous sommes unis dans notre objectif d’être ici pour contribuer à améliorer la vie au Canada. Nous tenons fermement à notre valeur fondamentale d’inclusion. Nous accueillons et encourageons les candidats issus de groupes en quête d’équité, comme les personnes racisées, les Autochtones, les membres de la communauté 2SLGBTQIA+, les femmes, les personnes handicapées et autres. Si vous avez besoin d’accommodements pour postuler à ce poste ou lors de l’entrevue, veuillez nous le faire savoir lorsque vous nous contacterez, et nous travaillerons avec vous pour répondre à vos besoins. #J-18808-Ljbffr
Marketing Manager, Brand and Product Campaigns The Marketing Director – Brand and Product Campaigns is the strategic leader responsible for guiding, planning, and executing integrated product communication campaigns for the Sports Experts and Atmosphere banners. They act as a matrix conductor, mobilizing internal teams (purchasing, strategy, media studio, production, social media, sponsorships, public relations, e-commerce) and external partners to deliver coherent, innovative, and customer-focused campaigns. They are the true content strategist behind major brand campaigns, seasonal initiatives, and special projects, ensuring alignment with business objectives, product marketing plans, and the expectations of Quebec consumers. They play a key role in defining storytelling, building brand image, and evolving creative platforms. Lead the strategic evolution of the brand and the deployment of product campaigns to ensure visibility and performance. Act as a content architect, ensuring coherence between products, communication channels, and the purchase journey. Develop high-performing 360 campaigns focused on the customer, integrating marketing plans and seasonal realities. Lead the content and creative innovation strategy, from brief writing to launch. Ensure omnichannel alignment of campaigns across all touchpoints. Manage campaign budgets, agency relationships, and coordinate internal teams. Facilitate internal approvals and communications with franchisees. Translate internal briefs into concrete and effective marketing solutions. Develop harmonized brand and conversion campaigns, integrating e-commerce needs. Support the implementation of integrated workflows that foster creativity and efficiency. What You Bring Minimum of 8 to 10 years of experience in retail and managing marketing communication teams, brand management, or strategic consulting services in an agency. Expertise in Quebec retail and a deep understanding of seasonal and commercial realities in the retail and sports fashion sectors. Experience in developing multiplatform campaigns in Quebec (TV, Web, Radio, Social). Extensive experience in the production and post-production chain of TV and digital advertising campaigns. Passion for sports and understanding of sports and outdoor communities. Participative leadership and ability to mobilize matrix teams. Ability to self-manage and handle multiple tasks simultaneously. Proficiency in Microsoft Office Suite. In-depth knowledge of digital, social, and traditional media. Essential bilingualism (French/English, spoken and written) About Us Part of the Canadian Tire family is Sports Experts. Your Sports Experts! Built on more than 50 years tradition on customer focus, Sports Experts is headquartered in Laval, Quebec. Sports Experts is proud to promote a wide selection of sports equipment, clothing and footwear of renowned and exclusive brands. By joining Sports Experts you will appreciate to work with an experienced team that will welcome you. We are the destination to Stay fit. Live well. Our Commitment to Diversity, Inclusion and Belonging We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better. Accommodations We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity‑seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs. #J-18808-Ljbffr
