MAV Beauty Canada, the parent company behind Marc Anthony True Professional, Cake Beauty, The Mane Choice, Renpure, and Sky Organics is seeking an E-Commerce Director who is enthusiastic about the beauty industry to join our growing team. We are a leading beauty company with its headquarters in Canada, creating high quality, professional and natural hair care products sold in major retailers worldwide. At MAV Beauty, you will be part of a company that welcomes and cultivates new ideas and approaches. Joining a fast-paced, on-trend Sales and Marketing team who loves what they do and passionate about all-things beauty and design. As an integral part of this collaborative team, you will envision and translate our brands into a selling proposition that successfully meets the needs of the current state to future state of the e-commerce environment.
Overview: This position is responsible for the profitable growth of our e-commerce channels including, Amazon, DTC, and Walmart.com, among others as well as supporting the Amazon US business trough the identification of best practices to replicate in other ecommerce platforms. This includes all aspects of the business, managing day-to-day operations, assortment, pricing, promotions, advertising, and account reconciliation. This is done in collaboration and coordination with internal and external partners.
Responsibilities: Directly or through our 3rd-party partners, develop, implement and measure the success of retailer ecommerce strategies as it pertains to the overall goals and objectives of the business. Manage all aspects of the Amazon, DTC and retailer ecommerce channel, including financial forecasting, P&L, advertising strategy and campaigns, inventory management, site merchandising, reporting, etc. Standardize ecommerce reporting inclusive of Amazon. Present insights and recommendations to management. Serve as the subject matter expert for Amazon Vendor and Seller Central, Walmart Connect, Criteo, as well as similar tools utilized by other marketplaces. Expand MAV’s presence on new platforms and marketplaces (ie/ Instacart, Cornershop, iherb, etc.) Manage 3rd-party agency relationships to achieve pre-determined retailer e-commerce goals. Build and optimize high-performing product listings through enhanced content, company promotions, on-site advertising and media, and other effective vehicles. Monitor, analyze and form conclusions based on key performance indicators and take appropriate action when course-correction is required. Review and approve account financials including the identification and resolution of discrepancies. Develop and implement processes and procedures that effectively manage retailer e-commerce operations, working with cross-functional departments to improve speed to consumer and item-level forecasting accuracy / in-stock rates. Work closely with operations team to mitigate any issues that may arise in the fulfillment of purchase orders. Develop and execute paid search strategies on retailer websites monthly budgets. Track and optimize performance (monitoring KPIs including ROAS, CPC, CTR, Conversion Rate, Impressions, and share of the business), with a focus on scaling and testing across the audience, channel, and messaging variables. Have a strong POV on Paid search opportunities and make data-driven recommendations on new approaches, ad campaigns, or technical enhancements. Partner with creative and marketing teams to ideate and launch new ads that stay within our brand guidelines that will drive engagement and purchases.
Qualifications: +8 years of E-commerce experience. Extensive experience managing ecommerce retailers such as Target, Amazon, Walmart and others. Demonstrated understanding of web technologies, browsers, analytics, reporting, content management systems and processes. Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities. Entrepreneurial by nature. Ability to effectively communicate with all levels of management. Proven success managing cross-functional teams and external agencies to accomplish key goals. Strong project management skills, with the ability to move seamlessly between strategic planning and execution. Strong analytical skills to guide business strategy decisions. Bachelor’s degree or equivalent experience.
Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be cont acted.
