The Opportunity We are looking for a tech-savvy, detail-oriented Demand Generation Expert to join our dynamic marketing team. You will have a unique opportunity to shape and drive our demand generation strategy while being actively involved in the execution. In this hands-on role, you will collaborate closely with cross-functional teams, including sales, product, and content, to create integrated marketing campaigns that effectively position our brand, generate awareness, and engage our target audience. As we grow and add more resources to our marketing team, you will gradually transition into a strategic leadership position, overseeing the execution carried out by your team. This role offers a balance of strategic thinking and hands-on implementation, enabling you to have a direct impact on our company's success and contribute to our mission. If you thrive in a fast-paced, innovative environment and are passionate about driving results, this is the perfect opportunity for you to make a difference and advance your career in demand generation.
About You You are an experienced and results-driven marketer who thrives on developing and executing comprehensive demand generation strategies. With a deep understanding of various marketing channels, you excel at planning and executing multi-channel marketing campaigns that effectively engage target audiences and drive lead generation and revenue growth. Your ability to collaborate with cross-functional teams, especially the content team, enables you to create compelling and relevant marketing content that resonates with our target audience personas. Leveraging your expertise in marketing automation and CRM systems, you implement lead nurturing and scoring programs that ensure effective lead management and conversion. Analyzing campaign performance metrics is second nature to you, and you use these insights to optimize marketing efforts and drive continuous improvement. Your market research and competitor analysis skills allow you to identify trends, insights, and opportunities for differentiation in the climate tech space. In the initial stages, you are hands-on, actively contributing to the execution of marketing initiatives, including content creation, campaign setup, and data analysis. Collaborating closely with the sales team, you align marketing and sales efforts, optimizing lead handoff processes and ensuring effective communication throughout the buyer's journey. Your passion for staying up to date with the latest marketing trends, tools, and best practices in the B2B SaaS industry and climate tech space drives you to apply innovative strategies that enhance demand generation initiatives. As our marketing team expands, you are ready to transition into a strategic leadership role, overseeing the execution carried out by your team members. Join our passionate team and take on a hands-on role that offers the opportunity to shape and execute a comprehensive demand generation strategy while making a significant impact on our company's growth.
About Us We are a rapidly growing B2B SaaS company operating in the climate tech space. Driven by our commitment to combat the pressing challenges of climate change, our innovative technologies empower solar, wind, E-mobility, and other sustainability businesses worldwide to speed up their operations and contribute to achieving climate goals. As we continue to expand, we seek a highly skilled and motivated Marketing Expert to lead our demand generation strategy and execution. This is an exciting hands-on opportunity to join our dynamic team, and advance your career in the fast-growing climate tech space while making a significant societal impact.
Our Technology Scoop® is a powerful, mobile-first project management and workflow automation platform built specifically for today’s solar, renewable, and sustainable infrastructure firms and their distributed teams. The user-friendly platform allows leaders to use a no-code environment to create their own robust Apps and Templates for workflow automation and efficiency. Along with its companion products - GLOO™, an integration platform connecting over 600+ cloud-based tools, and LOOXY™, a drag-and-drop BI/Analytics platform, the Scoop suite of technologies is designed to eliminate inefficiencies, increase growth readiness, ensure smooth workflow automation, and provide actionable business reporting. From residential solar, energy storage, and EV charger installations to large-scale commercial electrification projects, Scoop increases operational efficiency, simplifies reporting, and enables real-time collaboration across office, field, and partner teams.
Responsibilities Develop and execute a comprehensive demand generation strategy to drive lead generation and revenue growth, aligned with company objectives and target market segments. Plan and execute multi-channel marketing campaigns, including email marketing, content marketing, social media, SEO/SEM, webinars, events, and other digital and traditional channels. Collaborate with the content team to create compelling and relevant marketing content, including whitepapers, case studies, blog posts, videos, and webinars, to attract and engage target audience personas. Leverage marketing automation and CRM systems to implement lead nurturing and scoring programs, ensuring effective lead management and conversion. Monitor and analyze campaign performance metrics, including lead generation, conversion rates, pipeline growth, and ROI, to optimize marketing efforts and drive continuous improvement. Conduct market research and competitor analysis to identify trends, insights, and opportunities for differentiation in the climate tech space. Initially, actively contribute to the hands-on execution of marketing initiatives, including content creation, campaign setup, and data analysis. Collaborate with the sales team to align marketing and sales efforts, optimize lead handoff processes, and ensure effective communication throughout the buyer's journey. Stay up to date with the latest marketing trends, tools, and best practices in the B2B SaaS industry and climate tech space, applying innovative strategies to enhance demand generation initiatives. Over time, as we expand our marketing team, transition into a strategic leadership role, overseeing the execution carried out by your team members.
Qualifications & Skills Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus. Proven experience (7+ years) in B2B demand generation and marketing, preferably within the SaaS industry. Experience in the solar and climate tech space is highly desirable. Deep understanding of demand generation strategies, marketing automation platforms, CRM systems, and analytics tools. Demonstrated track record of developing and executing successful integrated marketing campaigns that drive qualified leads and revenue growth. Strong knowledge of digital marketing channels, including email marketing, content marketing, social media, SEO/SEM, and webinars. Excellent written and verbal communication skills, with the ability to create compelling marketing content and effectively communicate ideas to diverse audiences. Analytical mindset with the ability to analyze campaign data, identify trends, and optimize marketing performance. Proactive and results-oriented mindset with a strong sense of ownership and accountability. Passion for sustainability, climate tech, and making a positive impact on the world.
Join our passionate team and take on a hands-on role that offers the opportunity to shape and execute a comprehensive demand generation strategy. As we grow and add more resources to our marketing team, you will gradually transition into a strategic leadership position, overseeing the execution carried out by your team members.
Work Environment Passionate entrepreneurial-driven team with a clear mission. A work environment that values you individually and your contribution as a team member. The opportunity to be a part of a growing world-class team pushing the limits of technology, renewables, and business strategy. A culture and management style rooted in transparency, empathy, personal responsibility, and team accountability. Space to be creative, experiment, and innovate. Massive career growth and advancement opportunities as the team grows rapidly.
Our Values & Mission Focus on Customer Success Build Deep Scalable Technology & Solutions Good Design Matters Quality, Quality, Quality Don't Settle, Do Better Find the way or make one
Our mission is to help new energy and green infrastructure companies become as healthy, efficient, and profitable as possible. On a personal level, this is our best chance to have a meaningful impact on battling climate change - the most serious challenge of our generation.
Benefits All full-time employees are eligible for our comprehensive benefits program including full health, dental and vision coverage. Please note, due to the high volume of applicants, only those selected for interviews will be contacted.
Why Join Scoop Fastest Growing Industries : Scoop Robotix is at the intersection of highly coveted and rapidly growing industries namely intelligent process/workflow automation & renewables / sustainability. Gaining experience in these fields will be hugely valuable in terms of setting the right career trajectory and in relation to the future of the job market. Sweetspot of Growth : Scoop is at that very attractive sweet spot whereby it has fully confirmed product-market fit but is at the beginning of the path to significantly grow the team. As such for the next 5-10 team members that will be joining the team and who have a leader mindset, this presents the most fertile ground floor opportunity for growth. Significant Career Upside : With the growth trajectory of the business and depth and breadth of products, applications, and markets we offer huge career advancement opportunities.