Elevate your career as a Senior Product Marketing Manager in a remote setting. Drive impactful go-to-market strategies and create demand through innovative messaging for cutting-edge software solutions.
This hands-on role requires a minimum of 7 years in product marketing for B2B SaaS. You’ll conduct market research, develop launch strategies, and create compelling messaging to resonate with target audiences. Engage confidently with both internal teams and external influencers, ensuring that customer insights guide marketing initiatives.
Key Responsibilities:
• Conduct market research for buyer insights
• Develop and manage go-to-market strategies
• Plan and execute product launches effectively
• Create compelling messaging and content
• Support voice of the customer initiatives
Requirements:
• 7+ years in product marketing for SaaS B2B
• Strong grasp of product marketing principles
• Technical background in software development preferred
• Proven business strategy and analytical skills
• Excellent written and verbal communication
Become a key player in transforming market impact through strategic product marketing and effective collaboration.
#J-18808-Ljbffr
A leading tech company in Canada, based in New Brunswick, is looking for an experienced Product Marketer to drive demand for its SaaS products. You'll be executing marketing strategies, managing product launches, and enhancing customer engagement. The ideal candidate has at least 7 years of experience in product marketing, excellent communication and analytical skills, and a passion for developing innovative marketing strategies. This remote-first position offers a competitive salary and a positive team culture. #J-18808-Ljbffr
Who We Are
We help organizations be the best they can be! We are passionate about making information not only easy to create and share, but also quick and simple to find, follow, and maintain. Even the most complicated processes are no match for our software that makes information simple for anyone to navigate and understand.
At Procedureflow we are customer obsessed. We pride ourselves on delivering optimal customer experiences and we welcome people who share our passion to join our team. You will have the opportunity to make an impact while working alongside some of the brightest and most passionate people in the industry.
What You’ll Be Doing
Procedureflow is looking for an experienced, energetic, and highly motivated Product Marketer to join our Marketing team. As a Senior Product Marketer at Procedureflow, your mission is to create demand for Procedureflow products through effective messaging and marketing programs.
Perform market research to segment the market and establish buyer insight, identifying what opportunities, challenges and dynamics exist for our products
Develop go-to-market strategies to bring products to market through effective launches to capitalize on those opportunities
Plan and manage product launches and release communications in concert with other functions, including product management and engineering
Guide, create and deliver messaging and content to communicate value to the market
Persuade and engage with various market and influencer audiences by demonstrating solid communication skills in both written and presentation form, including becoming an “evangelist” and spokesperson for the company
Manage and support voice of the customer (VoC) initiatives and programs
Implement and refine programs to drive the impact of marketing:
Collaborate with the demand generation team to create and execute high-response campaigns
Help field and vertical teams penetrate their industry and market segments
Enable direct and indirect (partner) sales teams
Lead or support account-based marketing (ABM) initiatives
Foster customer loyalty, satisfaction, retention and growth through customer marketing and advocacy
Apply technology and data to increase marketing reach, grow demand, streamline processes and make more informed decisions
Manage the performance of the product marketing team, programs and collaboration with other stakeholders to achieve business outcomes
Undertake and oversee a continuous assessment, definition and communication of the market
Drive product strategy through collaboration with the marketing team, executives, product management and engineering
Create positioning, messaging, storylines and content that is compelling and impactful
Drive impact by developing and executing programs for sustained market impact
Apply technology and analytics to drive results
Who You Are
This is a very hands-on role so the ability to roll up your sleeves, work with multiple departments, implement strategy, and support the full lifecycle in marketing initiatives is essential
Minimum of 7 years of experience as a Product Marketing Manager for a SaaS B2B product
Must have an understanding and demonstrated capability in product marketing methodologies and principles
Strong understanding of product cost profiles, profit margins, pricing strategies, competitive positioning, enhancements, terminations, product extensions, technological advancements, product roadmap, channels to market, stage in product life cycle, etc.
Technical background with experience in software or information development a strong asset
Knowledge of our industry an asset
Proven business strategy and analysis skills
High energy, enthusiastic and self-starting personality
Analytical and problem-solving ability
Excellent leadership and interpersonal skills
Superior written and oral communication skills
What We Offer
Competitive Salary
Benefits From Day One - and we cover the health & dental premiums
Paternal Leave Top-Up
Retirement Savings - employer matching up to 4%
Employee Stock Options
Home Office Equipment – laptop, monitor, mouse and keyboard are all included.
Positive Team Culture - we work hard but we also have a lot of fun together!
Remote Workspace Requirements
Procedureflow is a remote‑first company, and this is a work from home opportunity. Our head office is in Saint John, New Brunswick, (which is available to you as a workspace), but we know you can do your work from anywhere in Canada.
You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is vital for doing your best work! You also have a reliable internet connection capable of participating in video calls.
#J-18808-Ljbffr
A tech-driven company in Saskatoon is looking for a Senior Product Marketing Manager. In this role, you will develop product positioning and lead go-to-market strategies to enhance product adoption across diverse customer segments. You should have 5–7 years of experience in Product Marketing, a Bachelor's degree, and proficiency in generative AI tools. The position offers competitive health benefits, flexibility, and opportunities for professional growth in a supportive work environment. #J-18808-Ljbffr
Overview
Senior Product Marketing Manager | Remote
At Vendasta, we’re leading the AI revolution from right here in Saskatoon, and beyond. We work together to empower our partners and customers through our AI-powered customer acquisition and engagement platform to help them get more customers and keep them.
We’re looking for a Senior Product Marketing Manager who is energized by crafting compelling messaging and go-to-market strategies and excited to accelerate product adoption across diverse customer segments. In this role, you’ll play a key part in helping small and medium-sized businesses succeed, while shaping the future of AI for local economies.
Your Impact
As a Senior Product Marketing Manager, you\'ll work with cross-functional teams including Product, Sales, and Customer Success to:
Develop and refine product positioning and messaging based on market feedback, using AI tools to craft narratives and collateral that resonate with our ideal customer profiles.
Lead go-to-market strategies and product launches, ensuring alignment across teams to drive adoption and growth.
Partner with Sales to deliver effective enablement materials, launch campaigns that drive pipeline value, and iterate content using AI-augmented testing and analytics.
Use data and predictive analytics to optimize performance, monitor KPIs like NDR, CAC, and ROI, and continuously improve marketing effectiveness.
What You Bring to the Table
You have 5–7 years of experience in Product Marketing or a related field, preferably within SaaS or a tech-driven environment. You bring a strong foundation in market research, go-to-market strategy, storytelling, and cross-functional collaboration. Your ability to craft messaging that resonates with target audiences and support revenue and retention growth is matched by your comfort using AI tools for content generation, analytics, and testing.
Must-have
Bachelor\'s degree in Marketing, Business Administration, Communications, Economics, Product Management, or a related field.
Proficiency in generative AI tools and experience adapting AI outputs for specific customer segments or product lines.
Demonstrated experience leading product launches, sales enablement initiatives, and marketing campaigns that deliver measurable impact.
Strong data-driven decision-making skills, with a track record of improving metrics like CAC, pipeline value, and NDR.
Excellent communication skills, with a knack for translating complex product value into clear, compelling messaging.
About Vendasta
We help businesses get more customers. And keep them. Vendasta is an AI-powered customer acquisition and engagement platform for SMBs and the partners who support them, streamlining marketing, sales, and operations through intelligent AI employees, automation, and real-time actions and insights. From creating awareness to nurturing lasting customer relationships, Vendasta offers a suite of solutions with AI assistants that streamline every stage of the customer journey. By combining a business\'s unique data with AI and automation, Vendasta simplifies marketing, sales, and operations, eliminating the need for multiple disjointed systems.
Perks
Join the Vendasta family, where your happiness and health are our top priorities! Dive into a world where competitive health benefits meet flexibility with flex time and an annual work-from-anywhere policy. Embrace the opportunity to grow with us through our Employee Options Program and savour every bite in our cafeteria, delighting in daily snacks, and unwinding with catered Friday lunches at our offices. Fuel your ambition with education reimbursement, in-house learning, and an array of leadership development programs, all nestled within a culture brimming with Drive, Innovation, Respect, and Agility. Engage your heart in community events and volunteer opportunities. At Vendasta, we\'re not just offering a job; we\'re inviting you to build a thriving career in an environment that champions your growth and well-being. Let\'s soar together!
Discover your potential. Build something that matters. Join the AI revolution from right here in Saskatoon.
#J-18808-Ljbffr
Position Summary:
We are seeking a
Product Marketing Manager (PMM) for AI
to play a critical role in how Genesys brings its
AI-powered platform innovation
to market. This is a
career-defining opportunity
to sit at the intersection of product, go-to-market, and customer engagement, helping to shape the way organizations adopt and gain value from the next generation of AI.
As PMM for AI, you’ll be at the
center of a fast-moving, strategic space , working closely with senior leaders across product, sales, marketing, and customer success. You’ll have the chance to:
Influence how Genesys positions and delivers its most important innovations.
Lead the go-to-market motion for AI capabilities that are changing how companies operate.
Build the stories, strategies, and enablement that drive adoption and measurable business growth.
This role offers a
unique blend of strategy and execution : you’ll translate complex AI advancements into simple, powerful messages while ensuring the field is enabled to win in the market. You’ll gain exposure to high-level strategy while also producing the hands-on content and programs that make AI real for customers, partners, and analysts.
Key Responsibilities:
Go-to-Market Leadership
– Build and execute go-to-market strategies for Genesys AI innovations, from defining target audiences to ensuring sustained adoption post-launch.
Messaging & Positioning
– Create clear, differentiated narratives that explain the business value of Genesys AI in ways that resonate with buyers and users.
Market Insights
– Conduct research and competitive analysis to inform strategy and strengthen Genesys’ positioning.
Sales Enablement
– Deliver content, tools, and training that give sales and partners the confidence to sell AI capabilities effectively.
Customer & Analyst Engagement
– Support customer references, advisory councils, and analyst briefings with compelling stories and proof points.
Storytelling & Evangelism – Deliver impactful presentations and thought leadership at industry events, customer forums, and analyst briefings to showcase Genesys’ AI leadership.
Cross-Functional Collaboration
– Work across product, marketing, and sales to align priorities and deliver consistent market execution.
Performance Measurement
– Track, report, and optimize against key success metrics tied to adoption and revenue outcomes.
Minimum Requirements:
8+ years of enterprise SaaS product marketing or related experience, ideally in AI, enterprise software, cloud platforms, or customer experience solutions.
Bachelor’s degree or equivalent professional experience.
Proven ability to translate technical innovation into clear, business-focused value stories.
Strong foundation in messaging, positioning, GTM planning, segmentation, content development, and enablement.
Experience influencing and collaborating across senior stakeholders in product, sales, and marketing.
Demonstrated experience evangelizing products externally through customer presentations, analyst briefings, or speaking at industry events.
Excellent written and verbal communication, including executive-level storytelling.
Strategic thinker with the ability to simplify complexity.
Independent, accountable, and effective in high-paced environments.
#J-18808-Ljbffr
Then Jobber might be the place for you! We’re looking for a senior product marketing leader.
The Team:
Reporting to our Director of Product Marketing, you’ll lead a team of four product marketers and own the commercial outcomes for the portfolio. You won’t just market products, you’ll drive how they’re packaged, positioned, and adopted. If you think like a business owner and want to lead a team that moves the needle on revenue, this is the role.
You’ll manage a team of four PMMs with complementary scopes. This is a high-functioning team. You’re not rebuilding, you’re adding a leadership layer that gives them strategic direction, coaching, and commercial accountability.
You’ll also work closely with Product Management, Lifecycle Marketing & Strategy
The Role:
You will own commercial growth across our add-on and plan upgrade portfolio. This is Jobber’s growth engine: the products and programs that drive, expand revenue per account, and turn single-product customers into multi-product ones. It’s where product marketing meets business strategy and it has a direct, measurable impact on Jobber’s revenue.
The Senior Manager, Product Marketing will:
Own revenue growth for Jobber’s add-on and plan upgrade portfolio — attach rate, ARPA (Average Revenue Per Account), upgrade MRR, multi-product adoption, and trial-to-paid conversion are your numbers
Lead, coach, and develop a team of four product marketers spanning domain GTM, portfolio growth strategy, and segment positioning
Define and drive packaging and monetization strategy, bundling, pricing inputs, promotions, and plan evolution, in partnership with Strategy, Product and Finance
Build growth strategy across marketing, sales, lifecycle, and in-product surfaces, identifying the highest-leverage opportunities and focusing the team’s energy there
Establish the performance rhythm for the portfolio: quarterly growth targets, leading indicator tracking, business reviews, and the discipline to cut what’s not working and double down on what is
Partner deeply with Product Management to shape roadmap priorities based on commercial signal, what customers need, what drives revenue, and what creates competitive differentiation
Champion commercial rigor across the PMM function, bring clarity to how the team measures impact, sets targets, and reports on outcomes
To be successful, you’ll need:
Deep experience in product marketing, growth marketing, or commercial strategy
Proven people leadership experience, managing PMMs or equivalent roles
Deep experience in B2C SaaS; SMB or mid-market experience strongly preferred
A track record of owning commercial outcomes, revenue, adoption, attach, conversion, not just launch execution
Experience with packaging, pricing, or monetization strategy
Ability to self‑direct in ambiguous environments, you don’t wait for a playbook, you build one
Proven ability to build trust quickly across functions, with Product, Marketing, and leadership
A coaching mindset, you develop people by giving them ownership and holding them accountable to outcomes, not by micromanaging
Decisive with incomplete information – a bias to action over analysis paralysis
Think like a business owner, not just a marketer – you naturally gravitate toward “what’s the revenue impact?” over “what’s the campaign plan?”
A high standard of excellence and contagious pride for the work your team ships
Location:
We believe great collaboration is intentional, and sometimes that means coming together in person to build, brainstorm, and connect. To support this, the role is open to candidates based in one of our hub cities:
Edmonton, Toronto, Vancouver, or Kitchener‑Waterloo.
Compensation:
At Jobber, we believe that compensation should be transparent, fair, and reflective of your experience and growth. This role has a minimum annual salary of $151,200, a midpoint of $177,900 and a maximum salary of $204,500, designed to show the progression from learning the ropes to truly excelling.
We design our compensation to reflect each new hire’s skills, experience against the complexity of the role, ensuring a fair and competitive salary. Our range is intentionally broad to support growth and long‑term impact, with fully established hires typically starting around the midpoint. The higher end of the range is reserved for those who have demonstrated deep expertise and lasting contributions, while offers below the midpoint reflect strong potential with room to develop. This approach ensures that compensation aligns with both an individual’s current capabilities and their opportunity for future growth.
Base salary is just one part of a total compensation package that will include equity rewards, annual stipends for health and wellness, retirement savings matching, and an extended health package with fully paid premiums for body and mind. Your professional growth matters to us too! You’ll have access to a dedicated talent development program that includes career coaching and opportunities for career development.
We believe in transparency and open conversations about compensation. If you have any questions about our approach, we’re happy to discuss them throughout the hiring process!
What you can expect from Jobber:
A total compensation package that includes an extended health benefits package with fully paid premiums for both body and mind, matching in RRSP, TFSA or FHSA, and stock options.
A dedicated Talent Development team and access to coaching, learning, and leadership programs to help you grow your career, reach your goals, and unlock your full potential.
A unique opportunity to build, grow, and leave your impact on a $400‑billion industry that has no dominant player…yet.
To work with a group of people who are humble, supportive, and give a sh*t about our customers.
We believe that diverse teams perform better and that fostering an inclusive work environment is a key part of growing a successful team. We welcome people of diverse backgrounds, experiences, and perspectives. We are an equal opportunity employer, and we are committed to working with applicants requesting accommodation at any stage of the hiring process.
#J-18808-Ljbffr
A reputable tech company in Canada is looking for a Senior Manager, Product Marketing. The role involves leading a team of product marketers to drive revenue growth across a diverse portfolio. Candidates should have deep experience in product and growth marketing, along with strong leadership skills. You will develop strategies for packaging and monetization while focusing on building a high-performing team. This position also offers a comprehensive compensation package and opportunities for professional development. #J-18808-Ljbffr
An innovative technology firm is seeking a skilled Product Marketing Manager (PMM) for AI to drive the marketing strategy for AI-powered products. This role combines strategic leadership with execution, requiring over 8 years of enterprise SaaS product marketing experience, ideally in AI or customer experience. The PMM will develop narratives, go-to-market strategies, and engage with customers, making a significant impact on the organization’s AI innovations. #J-18808-Ljbffr
Elevate product marketing as a Senior Manager focused on strategic initiatives. You'll lead and mentor a team while influencing commercial growth and market positioning.
In this role, you will manage and inspire a team of four product marketers, guiding them in driving significant revenue through innovative commercial strategies. You'll be instrumental in shaping packaging, pricing, and promotion strategies that will have a measurable effect on product adoption and customer engagement. Collaborating with Product Management and Strategy is crucial to ensure that your initiatives align with market needs.
Key Responsibilities:
• Own commercial success for product offerings
• Guide and develop a high-performing product marketing team
• Define and implement pricing and monetization strategies
• Build a comprehensive growth framework across marketing
• Set performance goals and review metrics regularly
Requirements:
• Proven expertise in product marketing or growth strategies
• Solid leadership background in managing product marketing teams
• Significant experience in B2C SaaS environments
• Track record of achieving commercial results
• Knowledge in pricing and product positioning
Utilize your strategic insight to make a lasting impact on product marketing, guiding the team toward achieving ambitious growth goals.
#J-18808-Ljbffr
