Company Vision
Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing more than 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with a full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer-to-beer lovers worldwide. More information can be found at .
Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence to be a leader in global growth within Asahi Europe and International. Asahi Canada has an ambitious, high-performance culture. It seeks people with an entrepreneurial mindset that thrive in fast-paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission. Key Purpose Statement Represents the company and sells a defined product portfolio within a single territory located in Toronto East in the Retail channel. Responsible for achieving specified performance objectives within the budget set by the company and for achieving specific brand development objectives. Establishes strong personal and working relationships with key customer stakeholders to foster business understanding, create mutual value and drive revenue. Focuses effort on key business drivers as defined by the company (e.g. territory coverage, distribution, product placement, revenue etc.).
Key Responsibilities:
Customer Partnership Management Focuses on a hunting approach to grow share, distribution, volume and revenue within a defined Retail territory. Calls on customers with a high degree of frequency (e.g. weekly), as defined by the Company. Establishes strong working relationships with key customer stakeholders. Understands and works to deliver against their long-term and short-term strategic and performance objectives. Secures customer support in order to achieve the strategic and performance objectives of the Company. Leverages the company’s CRM tool and adheres to CRM protocols and routines.
Performance Management Actively seeks business building opportunities within territory. Allocates resources and tools to achieve plan targets, monitors performance against plan, proactively takes corrective action where necessary Focuses on key business drivers to achieve results
Planning and Organizing Organizes and plans effectively as per the routines and processes of the company. Focuses on territory coverage and delivery against key business drivers
Scope:
Geographic: Responsible for a defined geographic territory (Greater Toronto Area - East) Selling in the Retail channel Internal interaction primarily with functional peers and superiors Occasional evening and weekend hours to deliver results In-field / customer facing travel 80% of the time Travel within Ontario Home office based (Toronto - East)
Desired Experience
University / College / Post Secondary degree mandatory, preferably in a related field Minimum 1 year sales experience within beverage alcohol, consumer packaged goods or grocery Working knowledge of the Toronto East landscape Valid driver’s license and a good driving record Strong territory sales planning and budget management skills Proficiency leveraging CRM systems Passion for premium import beer
ASAHI BEHAVIOURS – strong individually , stronger together Committed – we do what we say we will do Cooperative – we are stronger when we work together Curious – we are open minded and discover better ways Bold – we are clear and decisive in whatever we do Empowering – I bring out the best in my people
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are!
At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.
We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
We appreciate and review all applications but contact only those applicants who best fit our requirements.
Asahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.
Company Vision Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing more than 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with a full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer-to-beer lovers worldwide. More information can be found at . Asahi Canada broadly operates on a stand-alone basis. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence to be a leader in global growth within Asahi Europe and International. Asahi Canada has an ambitious, high-performance culture. It seeks people with an entrepreneurial mindset that thrive in fast-paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission. KEY PURPOSE STATEMENT The Regional Marketing Manager will be responsible for local brand development aligned with global and national brand strategies; they will be focused on customer and channel planning, local brand activation and working with cross functional teams to ensure executional excellence in market. This includes managing the programming calendar, marketing tools development, event activation and communication to local sales teams. ROLE OVERVIEW The Regional Marketing Manager will be responsible for the management of local marketing programs and activations ensuring the brand strategy is properly represented in market. The Regional Marketing Manager creates programs and activations for the on-trade in collaboration with the Brand Marketing team, establishing how the programs will be executed and developing the supporting sales materials required to enable effective execution at the point of purchase. They will also manage all aspects of off-trade and on-trade POSM with global and local partners, including warehouse partners to ensure strong execution in market. The Regional Marketing Manager is also responsible for communicating all local ATL and BTL programming within Asahi Canada with proper lead-times to ensure sales teams have confidence in market. This position is a fixed-term contract (one year). KEY RESPONSIBILITIES Regional Marketing Plan Development & Management Owner of the trade marketing calendar for, the keystone tool used by stakeholders across the company to plan, budget and evaluate customer activities Collaborate across 3 key stakeholder groups: (i) Local Brand Marketing (ii) Channel Marketing (iii) & Sales Teams to develop programs and tools that drive our challenger ambition Ensure all program elements the trade marketing calendar are delivered complete and on time Sales Team Engagement & Communication Communication of all BTL & ATL marketing to local sales organization to build confidence in the field Working in-field with sales teams to learn and build programs and activations that meet our customers' needs Communicating all programs within Asahi Canada with proper lead-times to ensure stakeholders have sufficient time to deliver in market POS Development & Management Develops local POS materials for both the off-trade & on-trade and manages bi-annual global ordering window process for their region On-going management of POS warehousing, stock and re-ordering process for local market Manage third party POSM partner partners locally and globally ensuring our quality and pricing requirements are met On-Trade & Event Activation Develops local on-trade plans and programs plans for the Asahi Canada brand portfolio Increase premium brand visibility in outlet by working with sales teams and customers Work with brand marketing team on local events to align to global and national brand objectives Demonstrate program efficiency by measuring performance against stated goals and delivering work within budget to improve marketing spend effectiveness (MSE) KEY CAPABILITIES REQUIRED University degree in Marketing or related field Experience in the field of CPG/alcoholic beverages in Canada (2 years minimum) Experience in field sales / Customer relationship management is an asset Commercial business and sales orientation with a strict focus on results, with a proven track record Budget development and tracking experience Self-sufficient, independently driven and a keen problem solver Some evening work and travel required ASAHI BEHAVIOURS – strong individually , stronger together Committed – we do what we say we will do Cooperative – we are stronger when we work together Curious – we are open minded and discover better ways Bold – we are clear and decisive in whatever we do Empowering – I bring out the best in my people We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. W e want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform. W e appreciate and review all applications but contact only those applicants who best fit our requirements. A sahi Canada welcomes applications from people with disabilities and will make accommodations, upon request, for any part of our selection process.
Company Vision
Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry, Pilsner Urquell, Fuller’s London Pride, Tyskie, Kozel, Lech and Zubr. Asahi also owns and distributes several spirit based ready-to-drink (RTD) brands including Vodka Mudshake and Twisted Shotz.
Asahi Group Holdings (our global parent company) is the third largest beer company in the world based on market capitalization. Asahi Canada operates within the EMEAA Division of the Asahi Europe & International group and is the lead growth market for the international business. At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within Asahi Group Holdings.
Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.
Main Interfaces
Reports to the Head of Supply Chain. Interacts continuously with broader Canada and EMEAA Supply Chain teams. Regular interactions with Canadian Leadership Team and functions (Sales, Finance, Marketing). Liaises with breweries, customers, partners and suppliers toward achievement of high levels of customer service and KPI delivery. Sits on & participates in relevant Canada and EMEAA teams and forums.
Key Purpose Statement The Customer Demand Planner is accountable for ensuring robust, assumption based, Demand Plans are generated for Canada. Direct responsibility for high levels of customer service to Canadian customers, working closely with Supply Planning colleagues. Strong relationships across multiple functions as well as our customers will be essential. Also accountable for ensuring supply chain operations are aligned with the commercial teams, mutual supply chain costs are optimized and opportunities for service enhancements are delivered. This role will work closely with Canadian branches, so will require working to their time zones 3 days per week.
Key Responsibilities Ensure that demand plans are in place across various planning horizons (13-week, rolling 18 months and 3-year plan) at the relevant SKU hierarchy for a set of customers. Drive collaborative planning processes both internally and externally especially around new products. Influence and obtain cross functional volume consensus across Sales, Finance, Marketing and Customers (where appropriate) using insight led analysis to demonstrate trends, performance and future expectations. Balance delivering excellent customer service levels whilst maintaining appropriate inventory to hit inventory value targets. Generate the best possible demand forecast for Canada in collaboration with our Commercial and Finance teams and insights from International Supply Chain Analysts. Ensure appropriate systems disciplines are fully utilized, including, but not exclusive to, Statistical Forecasting, history cleansing, segmentation etc. Monitor actual orders against demand forecast, speedily investigate significant variances, understand root causes and impact across wider Supply Chain. Coordinate the monthly Demand Review process for Canada and volume forecast updates throughout the year (Budgets, Profit Forecasts PFs, International Business Plan). Provide overviews of latest volumes performance versus targets to Commercial and Finance teams. Work closely with the International Supply Chain Analysts and Commercial Teams to influence operational behaviours of our customers to optimize joint supply chain practices (e.g. order management, forecasting) Demonstrate high personal integrity to develop / manage customer relationships.
Language skills: Fluent in English
Key Competency Requirements Pro-active and self-reliant; able to set own work priorities within the scope of the role. Works with high level of accuracy without direct supervision. Effective communication. Customer orientation. Demonstrates a learning attitude; independence; accuracy; robustness; flexibility; task orientation. Pragmatic thinking; ability to solve a problem drawing on previous experience. Strong Excel skills, SAP experience preferred
ASAHI BEHAVIOURS – strong individually , stronger together
Committed – we do what we say we will do Cooperative – we are stronger when we work together Curious – we are open minded and discover better ways Bold – we are clear and decisive in whatever we do Empowering – I bring out the best in my people
We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are!
At Asahi Canada we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.
