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Breakthru Beverage Group
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  • Territory Manager, Dual (United Division)  

    - Fredericton

    Overview: Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values . With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels. As a Territory Manager, you will be responsible for meeting or exceeding pre-determined service expectations while promoting product and fulfilling route management objectives. Through excellent execution you will achieve volume targets, market share, brand equity and grow brand distribution with the right brands in the right accounts in your assigned territory. Responsibilities: Manage territory coverage to ensure excellent execution. Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives Maintain and grow existing volume and distribution by building credible and long term relationships with ON and/or OFF Premise accounts. Manage assigned budget as required. Conduct Product tasting and education sessions Execute sales calls using the company's Structured Call methodology. Report on competitive activities within the territory and offer constructive suggestions Prospects, quantifies, and qualifies new accounts to determine potential fit with brand portfolio. Provides product and brand marketing knowledge through sales aides and staff training seminars. Work with supplier representatives and members of management in the field to promote sales Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management. Ensure distribution of brands in key purchasing areas of account. Qualifications: Bachelor's degree required 3 or more years' selling experience in Fast Moving Consumer Goods environment. Strong organizational and multi-tasking capabilities Excellent communication skills: verbal, listening and written Demonstrate sound judgment and problem-solving skill Excellent Negotiation and Influencing Skills Sound knowledge of the sale and marketing of wine & spirit Strong interpersonal and analytical skills Proficient MS Office skills Knowledge of Liquor Board Regulations, market trends and competition Other duties, as assigned by the jobholder's supervisor, may also be required This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

  • Territory Manager, Retail (12 Month Contract)  

    - Coquitlam

    Overview: Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values . With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels. As a Territory Manager, you will be responsible for meeting or exceeding pre-determined service expectations while promoting product and fulfilling route management objectives. Through excellent execution you will achieve volume targets, market share, brand equity and grow brand distribution with the right brands in the right accounts in your assigned territory. Compensation : $58,000 - $63,000 + Car Allowance + Bonus Territory : Coquitlam (Tri-Cities) Port Moody to Mission as well as Surrey Responsibilities: Manage territory coverage to ensure excellent execution. Effectively plan on a daily, weekly or monthly/quarterly basis, with quota and distribution objectives Maintain and grow existing volume and distribution by building credible and long term relationships with ON and/or OFF Premise accounts. Manage assigned budget as required. Conduct Product tasting and education sessions Execute sales calls using the company's Structured Call methodology. Report on competitive activities within the territory and offer constructive suggestions Prospects, quantifies, and qualifies new accounts to determine potential fit with brand portfolio. Provides product and brand marketing knowledge through sales aides and staff training seminars. Work with supplier representatives and members of management in the field to promote sales Service and improve the marketability of our products through shelf management, display position and frequency, concept selling and price point management. Ensure distribution of brands in key purchasing areas of account. Qualifications: Bachelor's degree required 3 or more years' selling experience in Fast Moving Consumer Goods environment. Strong organizational and multi-tasking capabilities Excellent communication skills: verbal, listening and written Demonstrate sound judgment and problem-solving skill Excellent Negotiation and Influencing Skills Sound knowledge of the sale and marketing of wine & spirit Strong interpersonal and analytical skills Proficient MS Office skills Knowledge of Liquor Board Regulations, market trends and competition Other duties, as assigned by the jobholder's supervisor, may also be required This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

  • Overview: Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such Diageo, Brown-Forman, Casamigos, Aquilini Brand, Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values. With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels. As a District Manager you will be responsible for managing the strategic coverage of all on and off premise outlets in sales team territory. Drive volume and grow net sales value in order to deliver the annual plan and beat the competition. Lead, coach and develop team capabilities and skill set. Lead implementation of company strategy at customer level via programs that recognize brand strategic and tactical objectives. Responsibilities: Train, coach, lead and motivate direct reports to deliver maximum impact in the market Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables Managing Territory Coverage Plan to ensure excellent execution around time management and utilization of resources Ongoing training and development of Territory Managers and Territory Associates through continued instruction during regularly scheduled in-field accompaniment, market surveys and observance of sales teams meetings. Ensures all tools are in place to support attainment of goals and objectives Develop and maintain strong relationships with customer base Provide on-going and current assessments of the results of plans by channel, key account and individual customer Ensure distribution of brands in key purchasing areas within accounts Grow distribution of brands into existing accounts, including new products, and new sizes of existing products. Prospects, quantifies and qualifies all new accounts visited to determine potential fit with brand portfolio Assign goals by individual and assess progress by territory/account for distribution, volume, profit, and sell-through execution. Obtain and communicate updated market competitive information. Other duties as assigned Qualifications: Bachelor's Degree required 4-5 years' experience in a similar role Wine & Spirit Education Trust (WSET) Certification Excellent organizational and communication skills (written and verbal) Strong sales background with solid understanding of company selling procedure Demonstrate sound judgment and problem solving skills Excellent leadership capabilities with strong presentation and interpersonal skills Strong organizational and multi-tasking capabilities Proficient in MS Office Track record in coaching, people management and team development Capable of seeking out new ideas, exhibit initiative and be proactive Managing complex customer relationships Strong competitive intelligence within the marketplace Excellent Negotiation and Persuasive Selling Skills Knowledge of Liquor Board Regulations, market trends and competition is critical Relevant cross-functional experience (finance, operations, IT, HR, project management, etc)

  • Overview: To lead and secure successful execution of both Activation and Advocacy/Engagement efforts & programs for the BF portfolio ( Jack Daniel's, el Jimador, Woodford Reserve, etc.) in their respective territory, by working collaboratively with the Senior Advocacy and Engagement Manager, sales territory managers and key external partners/stakeholders to identify activation & engagement opportunities as well as executing all activations according to budget, timelines and brand guidelines. This position requires a true passion, strong brand knowledge and a flair for a Premium & Super Premium brand portfolio. This position requires a true eagerness to learn and develop, specifically in the Trade and Consumer Advocacy area. The role will involve ongoing collaboration with internal key stakeholders such as: provincial sales teams, sales territory managers, and others, as well as with Brown Forman partner stakeholders, and external ones such as trade (i.e. bartenders, operators, third-space activation partners (i.e. Festivals, events) and others. Territory: Montreal, including South Shore Must have an insured personal vehicle as role requires travel Responsibilities: Collaborate with the Senior Advocacy and Engagement Manager to learn and develop the Advocate area of the position, especially in Brand Education, Storytelling and Training efforts with Trade and Consumers Collaborate with territory managers to identify activation and event opportunities in their assigned territory Planning with internal and external partners Execute events within budgetary guidelines Execute On-Premise programs/promotions within diverse accounts Build and grow relationships with key stakeholders and contacts including, clients, suppliers, agency partners, influencers and other industry players. Develop and communicate the event calendar to stakeholders Coordinate merchandising and POS material for assigned promotions Plan and Execute promotions/brand events in accordance to guidelines Create post reports for all events/promotions in a timely manner Utilize social media tools according to the customer needs and within company guidelines Ensure compliance of all activations to the local/provincial regulations and internal company guidelines Report on competitive activities within accounts and offer constructive suggestions Gather event insights and present results, findings and comments to leadership Recruit key gatekeepers for selected accounts and build relationships with them Execute employee training through work-withs Execute customer staff training (cocktail trends, hands-on training) Develope and execute promotional activities at select sponsorship events Execute media events, drive brand messaging with key media outlets, and become the voice for the brand Conduct training for agency promotional team members Drive distribution, visibility and endorsement of Brands in top on-trade and off-trade outlets in key markets Other duties, as assigned by the jobholder's supervisor, may also be required Qualifications: 2 years of promotional and/or sales/ and/or trade experience (preferred within alcohol beverages area and related) Proficient MS Office skills Spirits certification Trained mixologist capable of bartending at a level consistent with Trend trend-leading account bartender in Canada Excellent Negotiation and Influencing Skills Strong interpersonal and analytical skills Excellent communication skills: verbal, listening and written Strong organizational and multitasking capabilities Excellent sales and promotional background Seek out new ideas, exhibit initiative and be proactive Demonstrated capability in training Knowledge of Liquor Board Regulations, market trends and competition Previous experience with alcohol beverages brands preferred ( especially premium and super premium brands) This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

  • Sales Coordinator, East (United Division)  

    - Montréal

    Overview: Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols. At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru values . With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels. As Sales Coordinator, you will be the central communication point for the Regional Vice President/Director and the sales team. Support Sales management team with reporting, administrative and monitoring support in order to develop and nurture an "information rich" environment lending itself to the successful accomplishment of the team's objectives. Department: Sales Reports To: Sales Director Responsibilities: Work with Sales Management to create effective business proposals that enable improved program execution. Work closely with Trade Development on submission of all programming, promotional material and samples to Liquor Controlled Boards (LCB) for approval and manage approval process. Provide monthly and quarterly scorecard for trade and sales management against all visibility metrics. Work closely with sales management and LCB on following requests: samples, images, new product information sheets, request for pricing requites and existing & new Innovation Listings. Prepare and submit monthly pricing files, annual plan updates, main portfolio lists, and key program tracking. Work with Trade Development to optimize the monthly execution tracking process (inputs) and reporting functionality (outputs). Provide ad hoc reporting for sales teams. Support regional meetings data collection and presentation preparation. Assist with market survey process and report summary. Assist with various reports and projects as needed by management; act as key point of contact for cross functional initiatives. Act as HR department liaison in the office, assist with new hire orientation and onboarding/exit paperwork. Provide administrative support to as needed to sales team. Management of regional storage lockers. Creation of monthly communication emails with retail and OP emailing lists. Manage private importation portal and reporting (Quebec only). Other duties, as assigned by the jobholder's supervisor, may also be required. Qualifications: Bachelor's degree Excellent MS Office skills Excellent communication skills (Verbal and Written) Excellent organizational skills Sound judgment and problem-solving skills Excellent analytical skills Attention to detail and ability to multi-task Strong interpersonal skills Industry knowledge and knowledge of Liquor Board Regulations desired This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

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