Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
The Team:
We build enterprise software that helps organizations optimize sales performance, enabling go-to-market agility. Our engineering organization includes multiple product application teams responsible for delivering core customer-facing capabilities. We are seeking Staff Backend Engineers to join our application teams. You’ll work alongside other staff, senior, and early-career engineers to define, evolve, and scale the systems that power enterprise-grade product workflows. This is an opportunity to influence both technical direction and product direction. We are low on meetings, high on accountability. Most of the team are in EST time zone but we have a few located in AST, PST and Central as well.
The Role:
You will play a critical role in the continued evolution of our application stack. You will lead development efforts for complex backend capabilities and serve as a technical example in system design, code quality, and long-term maintainability. You’ll operate at the intersection of data modelling, business logic, and enterprise scale reliability.
As a Staff Engineer, you are expected to operate with a high degree of ownership and trust. This includes proactively identifying architectural risks, surfacing edge cases or constraints others may not see, and advocating for improvements that strengthen the long-term integrity of the system. We value engineers who bring forward thoughtful perspectives – even when they challenge assumptions – and who help the team see around corners.
What you’ll do:
Design and evolve backend services that power product workflows.
Architect data models representing hierarchical & graph structures, relationships, and large-scale enterprise datasets.
Build deterministic, reliable systems that allow customers to reason clearly about their data.
Drive architectural decisions that balance extensibility, performance, and operational simplicity.
Improve observability, testing strategy, and production reliability across backend services.
Partner closely with Product to translate nuanced business requirements into clean, scalable designs.
Mentor engineers across levels and help raise the bar for backend engineering standards.
Use, and demonstrate using, AI tooling to improve implementation velocity while thoughtfully investing in technical and product specifications
What We’re Looking for:
Significant experience designing and building complex backend systems in production environments.
Demonstrated ability to surface unarticulated risks, propose alternative approaches, and advocate for architectural improvements with sound technical reasoning.
Expertise in at least one production-grade backend language (e.g., Python, Java, Kotlin, Go, C#, etc.).
Strong foundation in relational schema design, data modelling, and SQL.
Experience working with hierarchical, graph-like, or relationship-heavy data structures.
Familiarity with graph databases or graph-based modelling concepts is a strong plus.
Excellent written and verbal communication skills.
A track record of improving scalability, reliability, and observability in distributed or data-intensive systems.
A desire to influence architecture and product direction – not just implement tickets.
Thrive in a collaborative, detail-oriented environment across Engineering, Product, and Analytics.
Bonus Points for:
Experience building SaaS products serving mid-market or enterprise customers.
Experience building rule-driven systems, validation workflows, or approval/governance platforms.
Familiarity with AWS-based infrastructure and Kubernetes.
Exposure to Sales Performance Management (SPM), RevOps, Incentive Compensation (ICM), or related domains.
Additional Job Info:
This position is for an existing vacancy
What you can expect from us:
Meaningful compensation.
In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success
Healthcare coverage.
We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program
Learning and development.
Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend
Growth.
You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for – whether that’s as an individual contributor or as a people leader
Our Values:
Work well, together.
We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless.
We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers.
Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.
Use of AI for Recruitment
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Our commitment to you:
Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment.Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
#J-18808-Ljbffr
A forward-thinking tech startup in Toronto is seeking a Customer Operations specialist to manage client relationships and enhance sales performance management processes. The ideal candidate will have a degree in Engineering, Commerce, Mathematics, or Statistics, along with at least 2 years of relevant experience. Proficiency in Excel and familiarity with SQL or Python is a plus. This role offers a competitive salary range of $80K - $100K CAD, and a collaborative work environment focused on growth and support. #J-18808-Ljbffr
Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
About the Team:
The Customer Operations team works closely with new and existing customers by implementing product features, managing the operational parts of the platform, and optimizing our client’s sales performance management processes. We are always ready to support and help our customers to identify ways they can unleash the revenue-driving potential of their sales compensation program.
If you’re passionate about data analytics and want to contribute to sales operations, we’d love to hear from you!
What you’ll be doing:
Own the day-to-day customer relationship, building strong working relationships with senior client stakeholders across a portfolio of customers
Act as an architect for a new customer, translating data inputs and required business logic into Forma rule / system logic, commission engine architecture and outputs
Learn design of the company's platform to the extent of being able to independently complete updates, enhancements, and change requests
Work with Forma.ai's product and Engineering teams to articulate customer feedback that informs the priority of new product features and to implement new platform features to support continuous improvement and automation
Manage customer expectations regarding deliverables and project timelines, ensuring Forma is positioned for success
Develop a deep understanding of each client's strategic positioning, key products, business model, and strategic objectives.
Be responsible for developing Sales Performance Management (SPM) expertise by identifying areas of improvement in SPM processes (crediting, payroll process) and strategy (IC plan design, quota setting, etc.)
What we're looking for:
Education or Background in Engineering, Commerce, Mathematics and/or Statistics
+2 years of relevant working experience
Experience in working with large datasets and a strong understanding of logical structures of databases and workflows a plus
Strength in Excel to perform data profiling, segmentation, and aggregation
Understanding of data architecture and process flows
Analytical problem-solving ability, organizational, and project management skills
Ability to take ownership and run with tasks in a fast-paced and evolving environment
Understanding of common analytical and presentation tools (i.e., Excel, PowerPoint)
Nice to haves:
Experience with SQL and/or Python
Experience with sales incentive compensation
Additional Job Info:
This position is for an existing vacancy
Salary range: $80K - $100K CAD
Our Values:
Work well, together.
We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless.
We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers.
Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.
Use of AI for Recruitment
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Our commitment to you:
Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
We thank all candidates for their interest however only qualified applicants will be shortlisted.
#J-18808-Ljbffr
A forward-thinking tech company in Toronto seeks a Security Engineer to enhance its security posture. The role involves designing and implementing security protocols, collaborating with teams to strengthen security workflows, and providing compliance support. Ideal candidates thrive in startups and possess hands-on experience with security tools and frameworks such as SOC 2 and ISO 27001. This position offers meaningful compensation, benefits, and opportunities for personal development in a dynamic environment. #J-18808-Ljbffr
What You’ll Do
Reporting to the CTO, you will work closely with our Director of Privacy to design, implement, and operate the practical elements of our security posture. This includes areas like device management (MDM), authentication and access management, security-focused observability, and related tooling programs.
This is a hands-on role. Our security team is intentionally lean, so you’ll be directly involved in implementation, with support from our DevOps team when needed.
We’re looking for someone pragmatic and solution-oriented—able to design and implement strong, secure protocols that protect the business while still enabling us to move fast.
You’ll also support compliance efforts and customer-facing security needs, including audit preparation, security questionnaires, and occasional sales conversations where a security presence is helpful.
The role’s key responsibilities are listed below:
Propose and implement practical security tooling and systems
Partner with DevOps and development teams to embed security into day-to-day workflows
Collaborate with the Director of Privacy on compliance, audits, and related activities
Assess vendors and recommend build vs. buy decisions for security tools
Operate, monitor, and continuously improve security systems and tooling
Support customer security questionnaires and sales conversations as needed
What we’re looking for:
You thrive in a hands-on, fast-moving startup environment
You have experience designing and implementing security tooling and controls
You have experience supporting compliance efforts and audits
You have hands-on experience with SOC 2 and ISO 27001 (or similar) compliance frameworks
You’re confident engaging with customers on security topics when needed
You’re a clear communicator who can translate security concepts for technical and non-technical audiences
You have a high level of professionalism and discretion
Additional Job Info:
This position is for an existing vacancy
What you can expect from us:
Meaningful compensation.
In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.ai’s success
Healthcare coverage.
We have a full benefits package that includes medical, dental, vision, disability and life insurance, and a paid parental leave program
Learning and development.
Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend
Growth . You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for – whether that’s as an individual contributor or as a people leader
Our Values:
Work well, together.
We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless.
We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers.
Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.
Use of AI for Recruitment
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Our commitment to you:
Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You’re encouraged to apply even if your experience doesn’t precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
We thank all candidates for their interest; however, only qualified applicants will be shortlisted.
#J-18808-Ljbffr
A dynamic tech startup is seeking a Director, SPM Implementation, to lead customer onboarding across enterprise accounts. This role requires extensive experience in implementation and SPM platforms, with a focus on data-driven strategies. The ideal candidate will build high-performing teams and collaborate with executives to ensure successful customer deployments. This position is centered on transforming sales operations and driving client success in a fast-paced environment. #J-18808-Ljbffr
A tech startup in Toronto is seeking an Associate DevOps professional focused on cloud automation and internal infrastructure management. This role entails maintaining internal cloud applications, working closely with engineering teams, and supporting IT operations in the Toronto office. The ideal candidate should have 2–3 years of relevant experience, be familiar with AWS services, Terraform, and scripting, and possess strong troubleshooting skills. This role offers a salary range of $100K - $140K CAD. #J-18808-Ljbffr
Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.
Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.
We’re welcoming equally driven individuals who are excited about creating something big!
What You’ll Do
This is a hands‑on Associate‑level DevOps role focused on cloud automation, internal infrastructure, and maintaining an internal cloud‑based application used across the company.
You’ll work closely with our engineering teams and senior DevOps staff to maintain, improve, and evolve our internal cloud infrastructure and automation systems, contributing to tooling that supports every other team at Forma.ai.
While your primary focus will be cloud automation and infrastructure, you will also serve as the primary IT presence in our Toronto office, supporting day‑to‑day IT operations as part of the role.
The role’s key responsibilities are listed below:
Work with infrastructure defined using Terraform to support internal systems and automation workflows
Work with containerized workloads running in Kubernetes as part of our internal infrastructure
Assist with the deployment, troubleshooting, and maintenance of serverless functions and scheduled automation workflows
Manage IAM roles and permissions related to automation and internal tooling
Write and modify scripts (PowerShell, Bash, Python, or similar) to automate operational tasks
Help improv e onboarding, offboarding, and access management automation
Participate in CI/CD workflows and infrastructure delivery processes as part of your growth in the role
Document automation workflows and operational runbooks
Act as the primary IT contact for the Toronto office
Manage device provisioning, enrollment, endpoint management (MDM), and hardware lifecycle processes
Administer Microsoft 365 and identity systems (e.g., Azure AD / Entra ID or similar)
Manage SaaS provisioning and deprovisioning across internal tools
Maintain least-privilege access and enforce access control best practices
Provide in-office and remote technical support for employees
Maintain hardware inventory and support office IT infrastructure
What we’re looking for:
2–3 years of experience in IT operations, CloudOps, DevOps, or systems administration
Hands‑on experience with AWS services (e.g., IAM, EC2, Lambda) or equivalent services in another cloud platform
Exposure to containerization concepts and Kubernetes environments
Experience working with Infrastructure as Code tools (e.g., Terraform)
Experience writing or modifying scripts (PowerShell, Bash, Python, or similar) to automate operational tasks
Experience administering Microsoft 365 or similar productivity platforms
Familiarity with identity management, SSO, and SaaS provisioning workflows
Strong troubleshooting and root‑cause analysis skills across both cloud systems and end‑user environments
Ability to work independently in an in‑office setting while collaborating with a distributed technical team
Clear communication skills and a strong sense of ownership
Comfort leveraging modern tooling (including AI‑assisted development tools) to improve productivity and automation
Nice to have:
Experience working with REST APIs or integrating SaaS platforms through automation
Experience with monitoring and observability tools (e.g., CloudWatch, Datadog, or similar)
Exposure to CI/CD tooling or GitHub administration
Experience working in a SaaS or high‑growth technology company
Exposure to AWS EKS or cluster autoscaling tools (e.g., Karpenter )
Additional Job Info:
This position is for an existing vacancy
Salary range: $100K - $140K CAD
Our Values:
Work well, together.
We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless.
We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status‑quo is kryptonite.
Love our tech. Love our customers.
Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer‑facing, we’re all customer‑focused. Maybe even slightly customer‑obsessed.
Use of AI for Recruitment
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Our commitment to you:
Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
We thank all candidates for their interest; however, only qualified applicants will be shortlisted.
#J-18808-Ljbffr
A tech startup in Toronto is seeking a Staff Backend Engineer to lead the development of complex backend systems. The role involves designing backend services, mentoring engineers, and driving architectural decisions in a collaborative environment. Candidates should have significant experience with backend languages and strong data modeling skills. The company offers meaningful compensation, healthcare coverage, and opportunities for growth in a supportive culture. #J-18808-Ljbffr
Forma.ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy. We’re welcoming equally driven individuals who are excited about creating something big!
Director, SPM Implementation
About the Team
The Customer Operations team partners with new and existing customers to implement and optimize the company’s platform, ensuring clients maximize the revenue-driving potential of their sales compensation programs. The team leads complex implementations, drives operational excellence, and continuously evolves Sales Performance Management (SPM) processes through data-driven insights and scalable platform solutions.
As a
Director of Implementation , you will lead the strategic direction of implementation and customer onboarding across a portfolio of enterprise customers. You will oversee implementation teams, guide architectural design of customer solutions, and collaborate closely with Product, Engineering, and Revenue teams to ensure the platform evolves in alignment with customer needs and business priorities.
If you’re passionate about
building high-performing teams, driving customer impact through data and technology, and shaping the future of sales operations , we’d love to hear from you.
What You'll Be Doing
Define and lead the
implementation strategy and operational framework
for onboarding and scaling customer deployments.
Build, mentor, and lead a
high-performing implementation team , establishing best practices, processes, and standards for delivery excellence.
Partner with executive leadership to align
customer implementation strategy with company growth and product roadmap priorities .
Establish
KPIs and success metrics
for implementation performance, customer outcomes, and operational efficiency.
Serve as a
senior strategic advisor to executive and senior client stakeholders , guiding customers on how to optimize their sales compensation programs and operational processes.
Oversee a
portfolio of complex and enterprise customer relationships , ensuring successful implementations, renewals, and long-term value realization.
Develop a deep understanding of each client’s
business model, revenue strategy, and sales performance management framework .
Guide the
architectural design of customer implementations , translating complex data structures, business rules, and compensation models into scalable platform configurations.
Oversee the design of
commission engine architecture, rules logic, and data pipelines
to support accurate and scalable compensation processes.
Ensure implementations adhere to
best practices for data architecture, governance, and system scalability .
Cross-Functional Collaboration
Partner closely with
Product and Engineering leadership
to translate customer needs and implementation insights into product improvements and new platform capabilities.
Influence the
product roadmap
by advocating for features that drive automation, scalability, and improved customer outcomes.
Collaborate with Sales, Customer Success, and Revenue Operations teams to ensure a
seamless customer lifecycle experience .
Act as a
thought leader in Sales Performance Management (SPM) , advising customers on best practices for: quota setting, commission operations, payroll processes.
Identify opportunities to
improve and modernize customer SPM processes through automation and analytics .
What We're Looking For
Education or background in
Engineering, Commerce, Mathematics, Statistics, or a related analytical field
8–12+ years of relevant experience , including leadership experience in implementation, consulting, revenue operations, or analytics-driven SaaS environments
Experience with
Sales Incentive Compensation or Sales Performance Management (SPM) platforms
Proven experience building and
leading implementation or customer operations teams in a SaaS or enterprise technology environment
Strong experience working with
large datasets and complex data architectures
Deep understanding of
system workflows, data modeling, and platform configuration
Strong analytical mindset with the ability to
translate business needs into scalable technical solutions
Demonstrated ability to
lead cross-functional initiatives and influence senior stakeholders
Excellent organizational, communication, and executive presentation skills. Advanced proficiency with
Excel and analytical tools for data profiling, segmentation, and modeling
Additional Job Info
This position is for an existing vacancy
Our Values:
Work well, together.
We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.
Be precise. Be relentless.
We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.
Love our tech. Love our customers.
Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.
Use of AI for Recruitment
Currently, Forma.ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.
Our commitment to you
Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment. Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You are encouraged to apply even if your experience doesn’t precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.
We thank all candidates for their interest; however, only qualified applicants will be shortlisted.
#J-18808-Ljbffr
