Content Marketing Specialist Are you passionate about storytelling, writing, and optimizing content? If this sounds like you, we want to discuss this exciting role with you. Apply to join us and we will be happy to connect with you.
Role Overview The Content Marketing Specialist is a master content optimizer and storyteller who fuels GoodMorning.com's growth by crafting compelling, data-driven content that attracts, engages, and converts our target audience. This role requires a unique blend of writing prowess, SEO expertise, and analytical skills to create and refine high-performing content across various platforms. The successful candidate will collaborate closely with the marketing team, product engineers, and other stakeholders to ensure content aligns with brand guidelines, marketing objectives, and overall business goals. This role is instrumental in driving organic traffic, improving search engine rankings, and ultimately, increasing sales.
About Us GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.
Benefits and Perks Competitive compensation, vacation, profit share, and equity package 100% employer-paid extended benefits - health and dental Employee Assistance Program 125% RRSP matching (10% of salary, up to a maximum of $10k/yr) Employee product discounts Transportation Reimbursement
In this role, you will Become a mattress (and sleep product) expert and write in-depth, informative, and engaging mattress review articles and comparisons, ensuring accuracy and incorporating relevant keywords for SEO. Research and write compelling reviews and comparisons of other sleep-related products, such as pillows, bedding, and sleep accessories. Coordinate with the product engineering team to test products, gather data, and incorporate technical insights into your content. Continuously review and update existing articles using A/B testing and analytics tools (e.g., Google Analytics) to identify opportunities for improvement in clarity, engagement, and conversion rates. Apply SEO best practices to all content, including keyword research, on-page optimization, and link building, to improve search engine rankings and drive organic traffic to the website. key metrics, such as page views, bounce rates, time on page, and conversion rates, to measure content effectiveness and identify areas for optimization. You will collaborate with the marketing team to develop and execute content strategies that align with overall marketing goals and support product launches, promotions, and other initiatives. You will contribute to the development and maintenance of the company's content calendar, ensuring a consistent flow of high-quality content across all platforms. You will stay up-to-date on the latest content marketing best practices, SEO techniques, and emerging trends in the sleep industry.
Our ideal candidate Bachelor's degree in Marketing, Communications, Journalism, or a related field. Proven experience in content marketing, with a demonstrated ability to write, edit, and optimize content for digital channels. Strong understanding of SEO principles and content optimization techniques. Excellent writing, editing, and proofreading skills. Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics, Google Search Console, SEMRush, etc.).
Skills to have Exceptional storytelling ability and a passion for creating engaging content. Strong understanding of digital marketing principles and best practices. Data-driven mindset with the ability to analyze content performance and identify areas for improvement. Creativity and originality in developing content ideas and formats. A passion for content marketing and a desire to stay current with industry trends, tools, and techniques.
Role Overview
The Digital Merchandising Supervisor is a customer-focused and data-driven leader responsible for optimizing the online shopping experience and driving revenue growth for GoodMorning.com. This role involves overseeing the day-to-day management of multiple eCommerce websites, ensuring a seamless and engaging customer journey that converts visitors into loyal customers. You will collaborate closely with the Digital Merchandising Manager, marketing team, creative team, web design team, and other stakeholders to ensure that website content, product presentation, and online merchandising strategies align with the identity of each brand, marketing objectives, and overall eCommerce strategy.
About Us GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together. Our work culture is fully working onsite and collaborating with teams.
Benefits and Perks Competitive compensation, vacation, profit share, and equity package 100% employer-paid extended benefits - health and dental Employee Assistance Program 125% RRSP matching (10% of salary, up to a maximum of $10k/yr) Employee product discounts Transportation Reimbursement
In this role, you will Work closely with the Digital Merchandising Manager, marketing team, and other stakeholders to understand website objectives, target audiences, and desired outcomes. Contribute to the development and execution of digital merchandising strategies. Oversee the day-to-day management of GoodMorning.com's eCommerce websites, ensuring that website content is accurate, up-to-date, and optimized for user experience and conversions. Regularly assess website traffic data and conversion rates, utilizing tools like Google Analytics to understand the direct impact on revenue. Collaborate with the marketing team to plan and execute online promotions and campaigns that drive traffic, engagement, and sales. Analyze website traffic and user behavior data using analytics tools (e.g., Google Analytics) to identify trends, opportunities for improvement, and areas of friction in the customer journey. Optimize product presentation on the website, including product descriptions, images, videos, and customer reviews, to enhance product appeal and drive purchase decisions. Implement A/B testing strategies to optimize website content, layout, and calls to action for improved conversion rates. Collaborate with the web development team to implement website enhancements, new features, and technical improvements that enhance the user experience. Ensure all website content and online merchandising activities align with applicable brand book guidelines and best practices, maintaining consistency across all platforms. Work with the creative team to enhance visual consistency and user engagement across the website. Conduct competitor analysis to identify opportunities to differentiate GoodMorning.com's online shopping experience.
Our ideal candidate Bachelor's degree in Marketing, eCommerce, or a related field. Proven experience in digital merchandising, with a demonstrated track record of success in optimizing website performance and driving online sales. Strong understanding of eCommerce principles, user experience (UX) best practices, and online consumer behavior. Strong understanding of visual storytelling and design principles to guide creative teams in developing assets that support merchandising objectives and enhance the user journey. Strong understanding of creative development processes and best practices, and building a cohesive, brand-consistent message across all channels. Proven experience ensuring campaigns align with brand identity, merchandising goals, and business objectives. Proficiency in web analytics tools (e.g., Google Analytics) and A/B testing platforms. Excellent communication, interpersonal, and leadership skills. Experience with content management systems (CMS) and eCommerce platforms.
Skills to have Data-driven mindset with the ability to analyze website performance and identify areas for improvement. Strong understanding of online merchandising strategies and tactics. Creativity and innovation in developing and implementing digital merchandising initiatives. Meticulous attention to detail and accuracy in website content management. Proven ability to collaborate with creative, marketing, and web development teams to ensure cohesive asset creation that aligns with overall brand strategy and UX goals. Ability to take direction and incorporate feedback effectively, while maintaining a positive, solution-oriented attitude. Strong time management and organizational skills to meet deadlines and manage multiple projects simultaneously.
