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Homebase
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  • Senior Product Manager, Distribution (Hybrid)  

    - Old Toronto
    -

    Most workplace software is built for big businesses (and people who sit at desks and work on computers). That leaves millions of restaurants, shops, and many of your favorite neighborhood businesses without the tools they need to thrive. At Homebase, we’re bringing powerful technology to the most underserved businesses and workers. Our Values We work hard to make work easy. In service We are here to make life better for local businesses, managers, and hourly workers. Everything we do is to serve them. No day wasted Our mission is big, so we act with urgency in everything we do. We find creative ways to test ideas and learn today so that we focus on the right things tomorrow. Purple standard We don’t choose between doing it quickly and doing it right. We believe in signing our names to work that we are proud of. Do the best work of your career (and watch it pay off). Best Startup Employers 2024 Best in Business Gold Medal Winner 2020 Best HR & Employee App 2023 You’ll love it here. Just ask a homie. I love the sense of community! I feel connected to the entire team--even those I don't work directly with. The culture here is amazing. It's made up of some of the most amazing people from all over the planet. Look forward to working with everyone daily. Dan Ioanitescu Marketing My manager has been really helpful not only in my career growth but also in how I approach projects and has helped me push my designs further than where I thought I could take them. Alexis Wright The mission inspires me every day. Knowing what I'm working on will make the lives of small business owners and employees a little bit easier fuels me to show up and do my best work. My work at Homebase has a clear and direct impact to the lives of hourly workers and their businesses. And at the end of the day, I know the things I work on make a difference in their lives. Alvin Dang Lifecycle I feel seen and heard at Homebase for sure!!! I Bleed Purple. Payroll operations I feel very motivated to serve our customers. We are fast-paced and don’t leave for tomorrow what can help their lives today. Product Your work is truly valued and celebrated no matter how big or small your contribution is to a project. There really is no "I" in this team. Heli Prajapati Marketing There’s no place like Homebase. The perks of being a Homie. Paid parental leave Social events & off-sites Stock options Medical, dental, and vision insurance 401(k) matching program Free snacks & lunches at hub offices Group health benefits coverage Group RRSP with employer match and group TFSA The unstoppable you starts here. Join our crew at hubs in San Francisco, Houston, Denver, and Toronto. #J-18808-Ljbffr

  • Sr. Product Manager, Platform (Hybrid)  

    - Old Toronto
    -

    About Us Our mission is to make small business teams unstoppable . Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year. Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital. Hi, Future Homie! As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. You will make an impact by: We are looking for a hands-on Senior Product Manager to drive the success of our engineering and product platforms as the first PM on the Platform team. You will focus on enabling our multi-product ecosystem so that we can build with speed, maintain consistency, and ensure a high-quality experience for 2M+ users across our products. As the Platform PM, you'll partner closely with engineering, design, and product teams to develop roadmaps, prioritize projects, and own major platform initiatives. Develop a roadmap for our underlying platform and shared product surface areas in partnership with EPDD leaders. Lead planning, backlog grooming, and prioritization for key platform components, like billing, authentication, and identity. Collaborate with engineering on major platform initiatives to ensure they are delivering great user experiences and coordinated across product teams. Assist with 3rd party vendor evaluations in cases where we may choose to extend our footprint by adopting externally-built capabilities for solved problems. You are a bar raiser, which means you come with: 5+ years of combined product management, engineering, or related experience, preferably in platform teams at multi-product companies. An engineering or highly technical background, with proven experience working on technical platform initiatives. Experience supporting both mobile and web clients at scale. Curiosity about AI, with hands-on experience using data science or LLMs to drive business outcomes. Ability to collaborate in the office weekly on Tuesdays and Wednesdays. What We Offer Stock Options - Everyone is an Owner! Competitive group health benefits coverage for you and your eligible dependents. Group Investments, TFSA as well as an RRSP plan which offers a 4% company match. Employer supplemented Medical, Dental, and Vision Insurance Plans. Company-paid holidays and 20 days accrued PTO per year. Continued learning and development stipend. Paid parental leave after 1-year of service. Top-of-the-line equipment and stipend for workspace setup. Work from home days, Monday, Thursday, & Friday. Meals provided at our vibrant workspaces. Team offsites and monthly opportunities to engage with fellow Homies. What to Expect During the Interview Process: Cross-functional interview with Engineering, Andrea C. Diversity, Equity, and Inclusion at Homebase At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply! At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process. **Interview Recording Notice By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates. #J-18808-Ljbffr

  • Director, Product Marketing (Hybrid)  

    - Old Toronto
    -

    Our mission is to make small business teams unstoppable . Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year. Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors: Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital. Hi, Future Homie! As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses? As a Homie, you are a bar raiser, this means you come with: Experience: 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company. Experience in the SMB market is a plus. Strategic Thinker: Ability to think strategically and translate complex technical concepts into simple, compelling value propositions. Analytical Skills: Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts. Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams. Creative Problem Solver: Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits. Self-Starter: Highly motivated, self-directed, and able to work in a fast-paced environment with a high degree of autonomy. As a Homie, you will make an impact by: Reporting to the CMO, this role will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers — and helping us reach the larger audience of local business owners and operators. You’ll lead our product marketing team, playing a key role in defining our audience segments and launching new payroll and team and shift management tools they need. You’ll work closely with Product, influencing the product roadmap and pricing and packaging strategies, as well as working with Creative, Sales, and Support teams to create the right personalized experiences for different segments to drive awareness and adoption of products you launch. Key Responsibilities: Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals. Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products. Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done. Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase’s solutions and needs that current payroll and shift management tools are not addressing. Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools. Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results. Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase’s solutions. What We Offer: California Only: Annual salary: $200,000 - $220,000 + Stock Options - Everyone is an Owner! 401(k) program + 4% company match Employer supplemented Medical, Dental, and Vision Insurance Plans 20 days of accrued PTO, annual paid holidays and paid volunteer time off Continued learning and development stipend Paid life insurance Short- and long-term disability coverage Paid parental leave Flexible spending account (FSA) options Top-of-the-line equipment and stipend for workspace setup Work from home Monday, Thursday, & Friday Meals provided at our vibrant work spaces Team offsites and monthly opportunities to engage with fellow Homies What to Expect During the Interview Process: Meet the Talent Acquisition team Meet the Hiring Manager Participate in a Technical Interview Meet the Leadership team Professional Reference Checks Background Check + Offer Stage Welcome to the team, Homie Diversity, Equity, and Inclusion at Homebase: At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply! At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Homebase is an equal-opportunity employer and participant in the U.S. Federal E-Verify program. **Interview Recording Notice By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates. #J-18808-Ljbffr

  • Senior Marketing Operations Manager (Hybrid)  

    - Toronto
    -

    We’re looking for a Senior Marketing Operations Manager to join our Growth Marketing team and optimize our marketing technology stack, automation systems, and data infrastructure. Reporting to the Director of Growth Marketing, you will play a critical role in ensuring our marketing engine runs efficiently and effectively at scale. Your work will focus on marketing data flows and systems, marketing automation workflows and tools, analytics, attribution and reporting, and campaign execution across multiple channels. You’ll collaborate with Growth, Lifecycle, RevOps, Analytics, and Sales teams to improve how we work day-to-day and impact our overall marketing performance! You are a bar raiser, which means you come with: Experience: 5+ years of hands-on experience in marketing operations, marketing automation, marketing analytics, or related roles in a B2B SaaS environment. MarTech Expertise: Deep experience with Google Tag Manager (GTM), Google Analytics, Looker, Amplitude (or similar tools), CDPs (Amplitude CDP, Hightouch, Segment or similar), and marketing automation platforms (e.g., HubSpot). You’re comfortable navigating CRM systems (preferably Salesforce) and integrating them with marketing tools, alongside RevOps leaders. Marketing Automation: Proven ability to design and implement scalable automation workflows and lifecycle marketing programs that span multiple functions and systems. Attribution Knowledge: You have hands-on experience with data integration tools, UTM strategy, multi-touch attribution, and campaign tracking. You know how to build and refine attribution models that connect marketing efforts to leads and revenue. Ad Tech Experience: Strong understanding of Google Ads, Meta CAPI, mobile measurement partners (MMPs), and first-party data strategies. You know how to ensure proper event tracking, conversion tracking, and offline event matching to optimize campaign performance and measurement. Passion for Analytics: You thrive on data, uncovering patterns, trends, and opportunities to optimize marketing performance. You understand how data flows across marketing systems, how to troubleshoot tracking issues, and how insights fuel growth. Curiosity: You love digging into complex problems, debugging tracking issues, and finding creative solutions. You’re resourceful, fundamentally curious, and relentless in understanding the “why”. Small Business Love: You earnestly care about the small business community and believe you can help our marketing program that will actually make their lives better. Collaboration: You thrive in a cross-functional team environment and are excited to collaborate in the office weekly on Tuesdays and Wednesdays. You will make an impact by: Owning our MarTech Stack: Managing and optimizing our marketing technology ecosystem, ensuring seamless integrations, data accuracy, and scalability across ad platforms and tools like HubSpot, Salesforce, Google Tag Manager, and Looker. Improving Tracking: Ensuring accurate event tracking, campaign tagging, and data consistency across all marketing touchpoints to provide reliable insights and performance measurement. Improving Attribution Models: Developing and refining multi-touch attribution models to connect marketing efforts to pipeline, revenue, and ROI, enabling better decision-making and budget allocation. Implementing New Systems & Tools: Evaluating, selecting, and integrating new MarTech solutions to enhance automation, data visibility, and marketing performance. Building Marketing Automation Workflows: Designing and implementing lifecycle automation, lead nurturing sequences, and personalized workflows that improve efficiency and engagement across multiple channels. Improving Ad Platform Performance: Enhancing ad tracking, offline conversions, and audience segmentation to optimize spend efficiency and performance across Google Ads, Meta CAPI, Apple Search Ads, and other paid channels. Analyze, analyze, analyze: You’ll constantly monitor how everything is “working”, what’s good, bad, or ugly, and come prepared with ideas and solutions. What We Offer: Ownership & Savings: Stock options + TFSA/RRSP with 4% company match Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents Time Flexibility: Flexible time off + company holidays + designated focus periods Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed) Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service) Work Your Way: Work From Anywhere Month + meeting-free weeks yearly Protection Plans: Life insurance + short/long-term disability coverage Workspace Perks: Meals provided, team offsites, and Customer Days What to Expect During the Interview Process: Meet the Talent Acquisition team Meet the Hiring Manager Meet our Head of Analytics Participate in a Case Interview with a panel Meet our CMO Professional Reference Checks Background Check + Offer Stage Welcome to the team, Homie Diversity, Equity, and Inclusion at Homebase: At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply! At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process. **Interview Recording Notice By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates. About Us Our mission is to make small business teams unstoppable . Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year. We're based in San Francisco, Houston, Denver, and Toronto. We're backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital. You will be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses? #J-18808-Ljbffr

  • Principal Engineer, Data Engineering (Hybrid)  

    - Toronto
    -

    Principal Engineer, Data Engineering is a key leadership role in the data organization. Reporting to the Director of Data, this person will run the technical roadmap and strategy for the data and machine learning platforms. You will make an impact by Partnering closely with senior leadership to develop a multi-year technical strategy for the data platform, ensuring scalability, efficiency, and alignment with business needs. Architecting a robust data platform that enables efficient ingestion, transformation, and modeling of data from diverse sources, ensuring seamless integration and high availability. Enhancing self-service analytics capabilities by designing and implementing a strategy for well-structured, reliable reporting datasets that empower business users and analysts. Optimizing data workflows to improve query performance, data freshness, and overall reliability, enabling faster insights and decision-making. Establishing and enforcing best practices for data governance, quality, lineage, and security across the data platform. Providing technical mentorship and guidance to analytics and data engineers, fostering a culture of best practices, knowledge sharing, and continuous learning. Evaluating and implementing modern data tools and technologies , ensuring the platform remains at the forefront of industry best practices. Developing and implementing effective communication strategies to translate technical concepts for both technical and non-technical stakeholders, enabling better cross-functional collaboration. Building strong partnerships across Engineering, Product, Infrastructure, Security, Analytics, and Design teams to solve cross-functional challenges and drive data-driven decision-making. You are a bar raiser, which means you come with: Over 10 years of software development experience, with 7+ years specializing in data engineering and analytics. Expertise in architecting, designing, and implementing large-scale data platforms, optimizing data pipelines, and enabling self-service analytics. Demonstrated leadership in driving data strategy, including data modeling, governance, and platform scalability. Strong problem-solving skills with a strategic mindset and attention to detail, ensuring efficient data processing and high-quality datasets. Effective communicator and collaborator across technical and non-technical stakeholders, enabling data-driven decision-making. Proficient in Python, SQL, Redshift, Spark, Databricks, DBT, Git, and other modern data technologies. Proven track record in establishing processes for high-quality software development, data reliability, and operational excellence. What We Offer Ownership & Savings: Stock options + TFSA/RRSP with 4% company match Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents Time Flexibility: Flex time off + company holidays + designated focus periods Ideal Setup: 3 days WFH (Mon/Thu/Fri), 2 collaborative office days (Tue/Wed) Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service) Work Your Way: Work From Anywhere Month + meeting-free weeks yearly Protection Plans: Life insurance + short/long-term disability coverage Workspace Perks: Meals provided, team offsites, and Customer Days What to Expect During the Interview Process Meet the Talent Acquisition team, Mavel W. Meet the Hiring Manager, Kanchana P. Participate in two Technical Interviews Meet the Leadership team Professional Reference Checks Background Check + Offer Stage Welcome to the team, Homie Diversity, Equity, and Inclusion at Homebase At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture, and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply! **Interview Recording Notice: By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates. About Us Our mission is to make small business teams unstoppable . Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year. We're based in San Francisco, Houston, Denver, and Toronto. We're backed by leading venture investorsL Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital. You'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses? #J-18808-Ljbffr

  • Director, Product Marketing (Hybrid)  

    - Toronto
    -

    Our mission is to make small business teams unstoppable. Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year. Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors: Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital. Hi, Future Homie! As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses? As a Homie, you are a bar raiser, this means you come with: Experience: 7+ years of experience in product marketing, with at least 3 years in a leadership role, ideally within a B2B SaaS company. Experience in the SMB market is a plus. Strategic Thinker: Ability to think strategically and translate complex technical concepts into simple, compelling value propositions. Analytical Skills: Strong analytical skills with the ability to leverage data to make informed decisions and optimize marketing efforts. Collaboration: Excellent communication and interpersonal skills, with a proven ability to collaborate cross-functionally with product, sales, and marketing teams. Creative Problem Solver: Innovative mindset with a passion for solving customer problems and a knack for finding creative ways to communicate product benefits. Self-Starter: Highly motivated, self-directed, and able to work in a fast-paced environment with a high degree of autonomy. As a Homie, you will make an impact by: Reporting to the CMO, this role will play a critical role in understanding, building for, and communicating with our 150,000+ small business customers — and helping us reach the larger audience of local business owners and operators. You’ll lead our product marketing team, playing a key role in defining our audience segments and launching new payroll and team and shift management tools they need. You’ll work closely with Product, influencing the product roadmap and pricing and packaging strategies, as well as working with Creative, Sales, and Support teams to create the right personalized experiences for different segments to drive awareness and adoption of products you launch. Key Responsibilities: Go-To-Market Strategy: Lead the development and execution of go-to-market strategies for new product launches and feature updates, ensuring alignment with local business needs and company goals. Product Positioning & Messaging: Define and refine product positioning and messaging that resonates with local business owners and operators. Clearly articulate the unique value propositions and differentiation of our products. Audience Segmentation: Collaborate on customer segmentation workstreams, refining personas of local business owners and operators and capturing different target customers, including their pain points, challenges, and jobs to be done. Customer Advocacy: Work with internal teams to identify and amplify customer stories, showcasing the real-world impact of Homebase’s solutions and needs that current payroll and shift management tools are not addressing. Market Intelligence: Monitor market trends, competitive landscape, and customer insights to inform product positioning, with a focus on payroll, hourly shift management, and other team management tools. Performance Analysis: Monitor and analyze the performance of product marketing initiatives, using data-driven insights to optimize campaigns and strategies for better results. Sales Enablement: Partner with the sales team to create compelling sales tools, presentations, and training that enable them to effectively communicate the value of Homebase’s solutions. What We Offer: California Only: Annual salary: $200,000 - $220,000 + Stock Options - Everyone is an Owner! 401(k) program + 4% company match Employer supplemented Medical, Dental, and Vision Insurance Plans 20 days of accrued PTO, annual paid holidays and paid volunteer time off Continued learning and development stipend Paid life insurance Short- and long-term disability coverage Paid parental leave Flexible spending account (FSA) options Top-of-the-line equipment and stipend for workspace setup Work from home Monday, Thursday, & Friday Meals provided at our vibrant work spaces Team offsites and monthly opportunities to engage with fellow Homies What to Expect During the Interview Process: Meet the Talent Acquisition team Meet the Hiring Manager Participate in a Technical Interview Meet the Leadership team Professional Reference Checks Background Check + Offer Stage Welcome to the team, Homie Diversity, Equity, and Inclusion at Homebase: At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply! At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Homebase is an equal-opportunity employer and participant in the U.S. Federal E-Verify program. Interview Recording Notice: By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates. #J-18808-Ljbffr

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