Elevate your career as a Senior Director of Demand Generation, architecting scalable marketing initiatives for pipeline growth. Drive successful alignment between marketing and sales in a hybrid work environment. In this pivotal role, you will define and execute a demand generation strategy that boosts pipeline and revenue growth. An ideal candidate possesses 7-10 years of B2B SaaS marketing experience, especially in enterprise and mid-market segments. This leadership position also entails managing a high-performing Sales Development team to enhance pipeline quality and engagement. Key Responsibilities: • Oversee marketing- and SDR-sourced pipeline generation • Develop multi-channel inbound and outbound demand programs • Lead account-based marketing initiatives for key accounts • Optimize paid digital media for strong ROI • Manage data integrity and campaign performance tracking Requirements: • 7-10 years in demand generation or growth marketing • 3-5 years leading SDR or BDR teams • Proven track record of enterprise pipeline growth • Experience in account-based marketing strategies • Familiarity with marketing automation and CRM tools Seize the chance to lead demanding marketing initiatives and foster growth through innovation and strategic partnerships. #J-18808-Ljbffr
A leading SaaS company in Toronto is looking for a Senior Director, Demand Generation to architect and drive their demand generation strategy. This role involves executing scalable marketing initiatives, aligning marketing and sales efforts, and leading a high-performing team. The ideal candidate will have substantial experience in B2B SaaS, a track record of pipeline and revenue growth, and strong leadership capabilities. Join a workplace that offers competitive compensation and endless opportunities for growth. #J-18808-Ljbffr
Job Details Role: Senior Director, Demand Generation Reports to: Chief Revenue Officer (CRO) Location: Downtown Toronto (3 days per week in the office) Company: Rightsline, https://www.rightsline.com/ Type: Full Time / Permanent Travel: Up to 15% Company: Since 2012, Rightsline has been revolutionizing rights and royalties management with its leading IP Commerce SaaS platform. Trusted by global innovators like Disney, Amazon, Spotify, and the NFL, our solutions empower rights holders to maximize portfolio value, reduce risk, and increase profitability. Serving industries from media and entertainment to life sciences, our scalable platform combines advanced analytics, business process outsourcing, and decades of expertise to tackle the most complex rights and royalties challenges. With over 300 employees across multiple regions, including Canada, the United States, the United Kingdom, and India, Rightsline fosters a dynamic, collaborative environment where innovation thrives. We're passionate about creating smarter solutions, encouraging personal growth, and celebrating creativity. Join a team that offers competitive compensation and benefits, a supportive workplace, and the opportunity to lead the future of intellectual property management. Position The position is responsible for architecting and driving Rightsline's demand generation strategy to achieve measurable pipeline and revenue growth. Your primary responsibility will be to design and execute scalable, data-driven marketing initiatives while creating alignment between marketing and sales. You will collaborate with the CRO to align demand generation initiatives with the overall go-to-market strategy. You will build and scale a predictable pipeline generation engine that drives marketing- and SDR-sourced revenue across enterprise, mid-market, and commercial segments. You will own both inbound and outbound pipeline creation and you will partner closely with Sales and RevOps. This role owns Account Based Marketing (ABM), integrated demand generation campaigns, paid digital media, and the team of SDRs. You will lead, coach, and empower a high-performing team with a modern, data-driven approach, and align marketing tightly to revenue goals. If you are looking to build and lead demand generation and growth marketing strategy, then this role is for you! Responsibilities Pipeline Generation Own marketing- and SDR-sourced pipeline generation targets Build scalable, multi-channel inbound and outbound demand programs Partner closely with Sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities Deliver predictable pipeline coverage (3-5x revenue target) Account Based Marketing Own the ABM strategy - lead an account-based motion that is targeted, sales-aligned, and measurable Build ABM programs for Tier 1 strategic accounts Align marketing campaigns with enterprise sales motions Increase engagement across buying committees Sales Development Own SDR strategy and performance to ensure strong pipeline quality Define segmentation and outreach strategy Improve meeting-to-opportunity conversion Build SDR career path and productivity metrics Lead, coach and empower a team of high-performing Sales Development Reps Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage Digital Demand Initiatives Paid acquisition - manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline SEO / Content Website conversion optimization Own marketing automation tooling, programs and campaigns Leverage advanced analytics and reporting to provide visibility into campaign performance and ROI Data Analysis & Revenue Operations Alignment Lead an effective marketing operations engine - data integrity, attribution clarity, automation, and reporting Measurement of pipeline attribution Track, monitor and analyze Funnel Analytics Optimize CAC efficiency and effective CAC management Track, and report campaign ROI Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps Requirements 7-10 years of B2B SaaS demand generation, growth marketing or revenue marketing experience 3-5 years of experience leading/managing SDR/BDR teams and inbound teams At least 5 years of experience in a leadership role managing teams Proven track record of driving measurable pipeline and revenue growth in enterprise and mid-market segments Experience with enterprise and mid-market Account Based Marketing (ABM) Experience owning multi-channel demand generation engines, including paid media, integrated campaigns, and outbound support Demonstrated ability to track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making Proven ability to generate pipeline (not just leads) Experience working in Demand Generation at high-growth SaaS companies scaling between $25M → $100M+ ARR Ability to adapt and be agile in changing environments Experience working effectively with distributed teams and managing a remote team Data and metrics driven with strong analytical, budgeting/forecasting and reporting skills Deep understanding of attribution, funnel metrics, and ROI Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems Experience with the following Technology is preferred: Marketing Automation: HubSpot, Marketo, Pardot Sales & SDR Tools: Salesforce, Outreach, Salesloft, Gong ABM Platforms: 6sense, Demandbase, Terminus Benefits Competitive Compensation Unlimited Vacation Health & Dental Benefits RRSP Match Program This job posting is for an existing vacancy. AI Use Klass & Rightsline may use artificial intelligence (AI) technologies to support parts of the hiring process. This may include AI assisting in the review of applications, analyzing resumes and improving the recruitment process. These tools assist our talent team but do not replace human judgement. All hiring decisions are made by human team members. Equal Employment Opportunity Rightsline is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. #J-18808-Ljbffr
A technology firm specializing in AI governance is seeking a VP of Delivery in Canada to architect and lead delivery of AI Governance solutions. The ideal candidate will design outcome-based delivery models and manage a portfolio of professional services while collaborating with the CRO to drive sales. Applicants should have experience in regulated industries like financial services or pharmaceuticals, and familiarity with compliance frameworks is a plus. This remote position offers a competitive compensation package with equity opportunities. #J-18808-Ljbffr
Job Details
Role: Senior Director, Demand Generation
Reports to: Chief Revenue Officer (CRO)
Location: Downtown Toronto (3 days per week in the office)
Company: Rightsline, https://www.rightsline.com/
Type: Full Time / Permanent
Travel: Up to 15%
Company: Since 2012, Rightsline has been revolutionizing rights and royalties management with its leading IP Commerce SaaS platform. Trusted by global innovators like Disney, Amazon, Spotify, and the NFL, our solutions empower rights holders to maximize portfolio value, reduce risk, and increase profitability. Serving industries from media and entertainment to life sciences, our scalable platform combines advanced analytics, business process outsourcing, and decades of expertise to tackle the most complex rights and royalties challenges. With over 300 employees across multiple regions, including Canada, the United States, the United Kingdom, and India, Rightsline fosters a dynamic, collaborative environment where innovation thrives. We're passionate about creating smarter solutions, encouraging personal growth, and celebrating creativity. Join a team that offers competitive compensation and benefits, a supportive workplace, and the opportunity to lead the future of intellectual property management.
Position
The position is responsible for architecting and driving Rightsline's demand generation strategy to achieve measurable pipeline and revenue growth. Your primary responsibility will be to design and execute scalable, data-driven marketing initiatives while creating alignment between marketing and sales. You will collaborate with the CRO to align demand generation initiatives with the overall go-to-market strategy. You will build and scale a predictable pipeline generation engine that drives marketing- and SDR-sourced revenue across enterprise, mid-market, and commercial segments. You will own both inbound and outbound pipeline creation and you will partner closely with Sales and RevOps. This role owns Account Based Marketing (ABM), integrated demand generation campaigns, paid digital media, and the team of SDRs. You will lead, coach, and empower a high-performing team with a modern, data-driven approach, and align marketing tightly to revenue goals. If you are looking to build and lead demand generation and growth marketing strategy, then this role is for you!
Responsibilities
Pipeline Generation
Own marketing- and SDR-sourced pipeline generation targets
Build scalable, multi-channel inbound and outbound demand programs
Partner closely with Sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy
Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
Deliver predictable pipeline coverage (3-5x revenue target)
Account Based Marketing
Own the ABM strategy - lead an account-based motion that is targeted, sales-aligned, and measurable
Build ABM programs for Tier 1 strategic accounts
Align marketing campaigns with enterprise sales motions
Increase engagement across buying committees
Sales Development
Own SDR strategy and performance to ensure strong pipeline quality
Define segmentation and outreach strategy
Improve meeting-to-opportunity conversion
Build SDR career path and productivity metrics
Lead, coach and empower a team of high-performing Sales Development Reps
Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
Digital Demand Initiatives
Paid acquisition - manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline
SEO / Content
Website conversion optimization
Own marketing automation tooling, programs and campaigns
Leverage advanced analytics and reporting to provide visibility into campaign performance and ROI
Data Analysis & Revenue Operations Alignment
Lead an effective marketing operations engine - data integrity, attribution clarity, automation, and reporting
Measurement of pipeline attribution
Track, monitor and analyze Funnel Analytics
Optimize CAC efficiency and effective CAC management
Track, and report campaign ROI
Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
Requirements
7-10 years of B2B SaaS demand generation, growth marketing or revenue marketing experience
3-5 years of experience leading/managing SDR/BDR teams and inbound teams
At least 5 years of experience in a leadership role managing teams
Proven track record of driving measurable pipeline and revenue growth in enterprise and mid-market segments
Experience with enterprise and mid-market Account Based Marketing (ABM)
Experience owning multi-channel demand generation engines, including paid media, integrated campaigns, and outbound support
Demonstrated ability to track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making
Proven ability to generate pipeline (not just leads)
Experience working in Demand Generation at high-growth SaaS companies scaling between $25M → $100M+ ARR
Ability to adapt and be agile in changing environments
Experience working effectively with distributed teams and managing a remote team
Data and metrics driven with strong analytical, budgeting/forecasting and reporting skills
Deep understanding of attribution, funnel metrics, and ROI
Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation
Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems
Experience with the following Technology is preferred:
Marketing Automation: HubSpot, Marketo, Pardot
Sales & SDR Tools: Salesforce, Outreach, Salesloft, Gong
ABM Platforms: 6sense, Demandbase, Terminus
Benefits
Competitive Compensation
Unlimited Vacation
Health & Dental Benefits
RRSP Match Program
This job posting is for an existing vacancy.
AI Use
Klass & Rightsline may use artificial intelligence (AI) technologies to support parts of the hiring process. This may include AI assisting in the review of applications, analyzing resumes and improving the recruitment process. These tools assist our talent team but do not replace human judgement. All hiring decisions are made by human team members.
Equal Employment Opportunity
Rightsline is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.
#J-18808-Ljbffr
A leading SaaS company in Toronto is looking for a Senior Director, Demand Generation to architect and drive their demand generation strategy. This role involves executing scalable marketing initiatives, aligning marketing and sales efforts, and leading a high-performing team. The ideal candidate will have substantial experience in B2B SaaS, a track record of pipeline and revenue growth, and strong leadership capabilities. Join a workplace that offers competitive compensation and endless opportunities for growth. #J-18808-Ljbffr
Role:
VP of Delivery, AI Governance
Company:
iTmethods, https://www.itmethods.com
Reports to:
CEO / Founder
Location:
Remote (Canada)
Type:
Full-time / Permanent
Travel:
Up to 20%-25%
Compensation:
Competitive base salary, plus annual performance bonus and equity
About ITmethods
iTmethods is a 20+ year enterprise technology company transforming into an AI-native platform company. We currently serve over 100 enterprise customers across multiple regulated industries. We are building an AI Governance product needed by enterprise companies in regulated industries such as financial services, defense, pharma, healthcare, and semiconductors, etc.
iTmethods Platform Products
Reign - Enterprise AI Governance Platform. Real-time policy enforcement for every LLM call and AI agent interaction. Trust, compliance, and data sovereignty.
Forge - DevOps managed services platform for regulated enterprises
BioCompute - Life Sciences AI platform for pharma and biotech
The EU AI Act high-risk obligations take effect in August, 2026. Enterprises need production-grade AI governance now. Reign delivers true runtime policy enforcement and AI governance
Role
We are looking for an experienced professional to lead customer delivery of AI Governance solutions to enterprise clients in multiple regulated industries. We are building an outcome-based delivery model. This is not a traditional professional services leadership role. The person in this role will architect an outcome-based delivery model from scratch.
You’ll act as a builder, and the head of the delivery function with ability to scale in the AI-native organization we are creating. The role requires the flexibility to lead an existing team of delivery professionals, while simultaneously architecting the new delivery model (embedded, outcome-based, value-priced) that includes measurable business results for regulated enterprises adopting governed AI and modern DevOps solutions. This role will shape how iTmethods' platform is delivered to customers and how value is measured, priced, and captured. iTmethods has a startup mindset, backed by over 20 years of operating credibility, and strong enterprise customer relationships.
The work you will do at iTmethods will be high impact and will directly shape the company's trajectory and future. This is a foundational hire, not a backfill. The compensation package reflects that, including equity participation structured for value creation.
Your first 90 days will include: stand up delivery playbooks for the Enterprise AI Governance Platform including onboarding frameworks, success metrics, and value pricing. Work closely with the CRO to close enterprise customers. Manage and evolve the existing professional services business. Start building a high performance team.
Responsibilities
Build & Lead the AI Governance Delivery Practice
Design the end-to-end AI Governance Platform delivery model: engagement structure, onboarding playbooks, embedded deployment, escalation paths, and success metrics
Build delivery capabilities across the product roadmap (AI Gateway, MCP Hub, Governance Platform)
Design value pricing frameworks that quantify governed AI outcomes in terms that enterprise buyers understand
Develop reference architectures, maturity assessments, and trust frameworks that become repeatable, sellable IP
Build MCP and agent-to-agent (A2A) governance delivery capabilities as new product modules launch
Translate compliance requirements into scalable delivery IP: EU AI Act, CMMC, FedRAMP, HITRUST, FDA 21 CFR Part 11, ITAR
Recruit and develop AI governance delivery specialists
Manage & Evolve Existing Services Function
Own the existing professional services portfolio (both one-time engagements and recurring revenue) ensuring delivery quality and client satisfaction
Transition existing enterprise customers onto new product modules as they launch
Maintain the financial discipline of a bootstrapped company: forecasting, margin management, and resource planning
Enterprise Sales
Co-lead (with the CRO) enterprise sales conversations with CISOs, Chief AI Officers, and CFOs
Articulate the governed AI value proposition and close value-priced engagements
Drive expansion and renewal through embedded delivery that creates measurable customer value
Shape go-to-market strategy for outcome-based delivery alongside the CRO and CTO
Build an AI‑Native Culture
Operate as an AI-native leader – using AI tools daily to amplify output, decision-making, and team productivity
Recruit, develop, and retain team members who create with AI, not just manage AI projects
Push AI-native operating norms throughout the delivery organization
Requirements
You Have:
Designed and built an outcome-based, value-priced, or embedded delivery model – not just managed T&M or fixed-fee engagements
Experience with AI Governance – your prior work experience could include: a Big 4 AI risk practice, an AI governance position at a regulated enterprise, a role at an AI GRC platform/technology company, or a Responsible AI function at a Hyperscaler
AI-native work habits: you use Claude, Cursor, Copilot, or similar tools daily and can show real examples (e.g., prototypes, automations, workflows) you have personally built
Regulated industry experience in 1 or more of the following industries: financial services, pharma/life sciences, defense, healthcare, or semiconductors
Familiarity with compliance frameworks: EU AI Act, CMMC, FedRAMP, HITRUST, FDA 21 CFR Part 11, ITAR
Enterprise sales chops – you can lead conversations with CISOs and CFOs, and assist to close large engagements
Nice To Have:
Understanding of the EU AI Act high‑risk obligations and how governance platforms automate compliance
Experience with runtime AI governance, API gateway architectures, or network-layer policy enforcement
Familiarity with MCP (Model Context Protocol) or agent-to-agent governance patterns
Led a business model transformation in a prior role
Built something from zero inside an established company (e.g., a new function, product, or business line)
DevOps, platform engineering, or infrastructure background
You Are:
A builder – your first instinct is to create, prototype, and iterate, not to reach for process and structure
Strategic but hands‑on – you can roll up your sleeves
Scrappy – you move fast, operate in ambiguity, and don't wait for perfect information
Obsessed with customer outcomes
Comfortable in a startup/scale‑up environment
Benefits
Strong compensation package (base salary, annual performance bonus, equity)
Extended health/dental benefits plan
Learning budget for professional development
Remote/Hybrid work model
iTmethods is an equal opportunity employer. Diversity and innovation go hand-in-hand here. We celebrate diversity and be committed to creating an inclusive environment for all team members.
Vacancy Status: This job posting is for an existing vacancy.
AI Disclosure: iTmethods uses artificial intelligence (AI) tools to assist in the screening and assessment of applications.
#J-18808-Ljbffr
Elevate your career as a Senior Director of Demand Generation, architecting scalable marketing initiatives for pipeline growth. Drive successful alignment between marketing and sales in a hybrid work environment.
In this pivotal role, you will define and execute a demand generation strategy that boosts pipeline and revenue growth. An ideal candidate possesses 7-10 years of B2B SaaS marketing experience, especially in enterprise and mid-market segments. This leadership position also entails managing a high-performing Sales Development team to enhance pipeline quality and engagement.
Key Responsibilities:
• Oversee marketing- and SDR-sourced pipeline generation
• Develop multi-channel inbound and outbound demand programs
• Lead account-based marketing initiatives for key accounts
• Optimize paid digital media for strong ROI
• Manage data integrity and campaign performance tracking
Requirements:
• 7-10 years in demand generation or growth marketing
• 3-5 years leading SDR or BDR teams
• Proven track record of enterprise pipeline growth
• Experience in account-based marketing strategies
• Familiarity with marketing automation and CRM tools
Seize the chance to lead demanding marketing initiatives and foster growth through innovation and strategic partnerships.
#J-18808-Ljbffr
