Overview Sales & Merchandising Representative - Kingston. Labatt Breweries of Canada is looking for a driven, client-facing individual to merchandise our brands and drive sales in a diverse market. This entry level, full time contract position includes a company vehicle and opportunities for growth within a leading beer company. Role Summary We’re looking for someone who wants to merchandise these brands in a way that supports a future with more cheers. This position operates within a diverse market and focuses on improving sales through the implementation of various visual marketing tools and campaigns. The role is suitable for someone who enjoys working with others in a client-facing environment and is seeking a long-term, sales-focused career within Labatt. Job Responsibilities This is a pipeline role where opportunities for growth are limitless. As you progress, you will develop your sales and industry knowledge for future roles (e.g., Business Development Representative with Labatt). Support customer promotions, including: building product and marketing displays Support at events (e.g., concerts, festivals, bar/restaurant launch parties, trade shows, etc.) Ensure all merchandising tools and promotional materials are improved across sales channels Support various regional sales and marketing activations Attend, run, and participate in brand experience promotions Create route-to-market plans for clients (restaurants, bars, large retail stores) Build and maintain relationships with Labatt’s customer network Maintain accountability to a portfolio of customers and conduct in-person merchandising visits What We Offer Day shifts Monday to Friday Salary of 46,800$/year Bonus potential of $4,200 0.55$/KM Company-branded clothing Opportunity for advancement within an international company, a leader in the beer industry Training and support to develop your skills What You Have Full, unrestricted driver’s license and a personal vehicle Availability to work full-time on a flexible schedule Post-secondary education (Mandatory) Passion for working with a diverse group of people and building relationships Interest in learning about sales from the ground up Willingness to put in the work to grow and be successful Assertive and self-motivated, with strong leadership skills Ability to take direction while also solving problems Ability to work independently and as part of a fast-paced, team environment Outstanding time management skills with the ability to coordinate and prioritize Previous customer service, merchandising, hospitality, and/or sales experience is an asset If this is the case, join our team to create a future with more cheers! Why Labatt Labatt is one of Canada’s Top 100 Employers, focused on a collective purpose of creating A Future With More Cheers. We aim to serve up new ways to meet life’s moments, dream big, move the industry forward, and make a meaningful impact in communities. We brew a future that everyone can celebrate and share. Equal Opportunity Employer Labatt Breweries of Canada is an equal opportunities employer and is committed to maintaining a welcoming, safe, and inclusive environment for every person regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. Need Additional Assistance? We are committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to request accommodations at any stage of the recruitment process. We will consult and create processes that provide individuals with disabilities the best possible recruitment experience. Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication will come from a @Labatt.com address. For questions, please email Contact Follow us: Instagram @labattbreweries | LinkedIn @ Labatt Breweries of Canada #J-18808-Ljbffr
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SHIFTS: Day shift – 5 days a week, 8 hours per shift. Weekend availability/ flexible hours needed. COMPANY: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. Job Responsibilities Ensure production efficiencies and schedule attainment are met (Daily/Weekly), and that quality and safety expectations are adhered to Manage the development of employees through training, formal & informal feedback and individual performance appraisals Ensure effective interaction between packaging department and other internal/external customers Ensure efficient operations in the packaging department through the use of the management systems (VPO, 5S, Root Cause Analysis, six-sigma, best practice, etc) Involved in the planning, directing and managing of packaging activities in pursuit of Key performance indicators in your area, including but not limited to: TRI+cTRI Consumer Complaints Water Usage GLY TPE PPA Responsible for ensuring reliability of equipment through planned and well understood preventative, predictive and continual maintenance. Active in coaching and mentoring plant personnel to increase expertise Providing support to packaging and quality departments in reducing consumer complaints, quality incidents and hectoliters of non quality Set and uphold excellent 5S and sanitation standards Professionally manage the relationship with union members Follow plant optimization management processes and standards to drive departmental results Assurance of equipment reliability; preventative and continual maintenance Job Qualifications University Degree - Mechanical Engineering, Operations, Supply Chain or Science with a technical background preferred 3-5 years of experience production/plant environment experience Knowledge of Packaging, Maintenance, Quality controls an asset Experience with coaching and training in a unionized environment Basic understanding of mechanical/electrical controls and automation systems Strong verbal and written communication skills Sound analytical skills to develop/understand business cases WHY LABATT As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. BENEFITS Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond-Beer products for employees! EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. REQUIRE ADDITIONAL ASSISTANCE? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. CONTACT US Labatt Breweries of Canada will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at Referrals increase your chances of interviewing at Labatt Breweries of Canada by 2x Get notified about new Packaging Manager jobs in London, Ontario, Canada . #J-18808-Ljbffr
Sales and Merchandising Representative - Kingston Join to apply for the Sales and Merchandising Representative - Kingston role at Labatt Breweries of Canada . Dreaming big is in our DNA. It’s who we are as a company, our culture, and our future. We look for people with passion, talent, and curiosity, and provide the teammates, resources, and opportunities to unleash their full potential. The power we create together is unstoppable when we combine strengths. Are you ready to join a team that dreams as big as you do? Company:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and leading brewers. We brew great-tasting beers and work with iconic brands including Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois, and more. Labatt operates coast-to-coast with over 3,600 employees and 10 breweries. ROLE SUMMARY We’re looking for a Sales and Merchandising Representative who will merchandise products and support brand campaigns. This is an entry-level, full-time contract position with potential for growth within Labatt. This role operates in a diverse market and focuses on improving sales through visual marketing tools and campaigns. Ideal candidates enjoy working in a client-facing environment and are interested in a long-term, sales-focused career within Labatt. JOB RESPONSIBILITIES This role offers growth opportunities toward a future position as a Business Development Representative with Labatt. Support customer promotions, including: Build product and marketing displays Support events (e.g., concerts, festivals, bar/restaurant launches, trade shows) Improve merchandising tools and promotional materials across sales channels Support regional sales and marketing activations Attend, run, and participate in brand experience promotions Create route-to-market plans for clients (restaurants, bars, large retail stores) Build and maintain relationships with Labatt’s customer network Maintain accountability to a portfolio of customers with in-person merchandising visits WHAT WE OFFER Day shifts Monday to Friday Salary: 46,800/year Bonus potential: 4,200 0.55$/KM Company-branded clothing Opportunity for advancement within an international company Training and support to develop your skills WHAT YOU HAVE You have a full, unrestricted driver’s license and a personal vehicle You are available to work full-time on a flexible schedule Post-secondary education (Mandatory) Passion for working with a diverse group of people and building relationships Interest in learning about sales from the ground up Willingness to work hard to grow and succeed Assertive and self-motivated with strong leadership skills Ability to take direction and strong problem-solving skills Ability to work independently and as part of a fast-paced team Excellent time management and prioritization skills Previous customer service, merchandising, hospitality, and/or sales experience is an asset If this is the case, join our team to create a future with more cheers! WHY LABATT Labatt is one of Canada’s Top 100 Employers, committed to serving life’s moments and making a meaningful impact in communities. We dream big and move our industry forward. EQUAL OPPORTUNITY EMPLOYER We are an equal opportunities employer and maintain a welcoming, safe, and inclusive environment for every person—regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. ADDITIONAL ASSISTANCE We provide accommodations during recruitment. If needed, please request accommodations at any stage. Labatt will never ask for money or reimbursement of training fees as part of recruitment. All official communications will come from @labatt.com. If you have questions, email Follow us: Instagram @labattbreweries; LinkedIn @Labatt Breweries of Canada. Location: Kingston, Ontario #J-18808-Ljbffr
Sales and Merchandising Representative - Barrie Join to apply for the Sales and Merchandising Representative - Barrie role at Labatt Breweries of Canada Continue with Google Continue with Google Sales and Merchandising Representative - Barrie Join to apply for the Sales and Merchandising Representative - Barrie role at Labatt Breweries of Canada Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
ROLE SUMMARY:
We’re looking for someone who wants to merchandise these awesome brands in a way that will lead to a future with more cheers. We are recruiting for a Sales and Merchandising Representative. This is an entry level, full time contract position which includes the use of a company vehicle, and the opportunity to grow within a leading beer company.
This position operates within a diverse market and focuses on improving sales through the implementation of various visual marketing tools and campaigns. Successful candidates should have a passion for working with others in a client-facing environment, and a strong desire for a long-term, sales focused, growing career within Labatt.
JOB RESPONSIBILITIES:
This is a pipeline role where the opportunities for growth are limitless! As you progress in the role, you should expect to develop your sales and industry knowledge in preparation for a future role as a Business Development Representative with Labatt. You will be supporting customer promotions, including: Building product and marketing displays Supporting at events (i.e.: concerts, festivals, bar/restaurant launch parties, trade shows, etc.) Ensuring all merchandising tools and promotional materials are being improved across our sales channels Supporting with various regional sales and marketing activations Attending, running, and participating in brand experience promotions Creating route to market plans for our clients (restaurants, bars, and large retail stores) Building and maintaining relationships with Labatt’s extensive network of customers Maintaining accountability to a portfolio of customers and conducting in-person merchandising visits
WHAT WE OFFER:
Day shifts Monday to Friday Salary of 45,000$/year Bonus potential of $4,000 Company-branded clothing Opportunity for advancement within an international company, a leader in the beer industry! Training and support to develop your skills
WHAT YOU HAVE:
You have a full, unrestricted driver’s license? You are available to work fulltime on a flexible schedule? You have post-secondary education? (Mandatory) You have a passion for working with a diverse group of people and building relationships? You are someone that is interested in learning about sales from the ground up? You are not afraid to put in the work in order to grow and be successful? You are assertive and self-motivated, with excellent leadership skills? You have the ability to take direction, while also possessing strong problem-solving skills? You enjoy working independently, while being part of a fast-paced, team environment? You have outstanding time management skills, coupled with the ability to coordinate and prioritize? Previous customer service, merchandising, hospitality industry and/or sales experience is an asset
If this is the case, join our team to create a future with more cheers!
WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at
CONTACT US
Follow us:
Instagram @ labattbreweries
LinkedIn @ Labatt Breweries of Canada Seniority level Seniority level Entry level Employment type Employment type Full-time Job function Job function Sales and Business Development Industries Beverage Manufacturing Referrals increase your chances of interviewing at Labatt Breweries of Canada by 2x Sign in to set job alerts for “Merchandising Representative” roles. Continue with Google Continue with Google Continue with Google Continue with Google PepsiCo Beverages Full Time Merchandiser Coordinator, National Visual Merchandising Sales and Merchandising Representative - Mississauga Sales and Merchandising Representative - London Sales and Merchandising Representative - Kitchener / Waterloo Sales and Merchandising Representative - Cornwall Sales and Merchandising Representative - Hamilton Sales and Merchandising Representative - Newmarket Sales and Merchandising Representative - Niagara We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Business Development Representative On Premise - Greater Toronto Area (GTA) Join Labatt Breweries of Canada as a Business Development Representative On Premise in the Greater Toronto Area (GTA). Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. The On-Premise Business Development Representative is responsible for promoting and selling our portfolio of products to our On-Premise clients and customers (Bars, Restaurants and nightlife venues). Your primary goal will be to increase sales volume and expand our market presence within your assigned territory. Job Responsibilities: Deliver territory volume, share, distribution, and margin contribution targets by total territory, sales channel and brand within a specific geography. Ownership of annual territory planning, individual customer planning, promotional evaluation and customer sell-back, competitive intelligence gathering and opportunity identification. Territory spend planning and budget management. Plan and execute consumer programming and uphold sales standards across your assigned territory, with a strong focus on on-premise accounts. Build and maintain strong business relationships with key customers and consumer groups, with a particular emphasis on developing partnerships in the on-premise environment. Execution of call cycle and administrative duties. WHAT WE OFFER: Day shifts Monday to Friday. Company vehicle with all gas and maintenance expenses covered. Company-branded clothing. Opportunity for advancement within an international company, a leader in the beer industry. Training and support to develop your skills. Job Qualifications and Competencies: A minimum of 2-3 years in field or packaged goods sales experience is an asset. Experience in the alcohol industry is an asset. Budget management experience, analytical skills, strong business acumen. Strong organization skills with the ability to prioritize and work in a fast-paced environment. Excellent relationship building and follow-up skills. Effective communication skills (both written and verbal). Strong impact and influential abilities. Computer proficiency and aptitude, specifically with Excel and PowerPoint. Must hold a valid driver's license. WHY LABATT: As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person. #J-18808-Ljbffr
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
Future Pipeline Posting**
COMPANY:
Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.
Job Responsibilities
Responsible for leading our financial reporting, and accountable for managing the revenue and costs across Canada. Roles works closely across our entire organization, and with Senior Leaders to support the development our strategic plans to deliver revenue, cost and cash flow improvement. Identify opportunities for streamlining financial processes and improving efficiency. Support the implementation of new financial systems or tools to enhance reporting and analysis capabilities. Collaborate with other departments to ensure alignment of financial processes with business objectives. Stay updated on changes to financial regulations, accounting standards, and industry best practices. Support senior management in strategic financial planning and decision-making. Assist in training and mentoring junior finance team members. Manage business cycle & monthly financial reporting Support the business cycle as the owner of performance metrics, ensuring a direct link to financials. Work with the business to understand gaps and develop projects to improve performance. Responsible to manage the financial forecasting process. Ensure consistency between performance metrics results and forecasted costs. Analyze drivers and accuracy of Labatt’s financial statement across our balance sheet, cash flow statement and/ or income statement. Ensure adherence to internal control policies and procedures to maintain the accuracy and reliability of financial statements. Connect our financial performance to Labatt’s Culture/ 10 Principles, by being an owner who: Dreams big. Focuses on superior results. Leads by example and take accountability. Attracts and develops great people. Build brands consumers love. Grow with customers and communities. Prioritizes simple and scalable solutions. Manages costs tightly. Thinks long-term. Never take shortcuts.
Job Qualifications
Bachelor’s degree in Finance, Accounting, or a related field (required), Professional certification (e.g., CPA, CMA, CFA) preferred.Thorough knowledge of Canadian GAAP & IFRS 3-5 years of experience in finance, accounting, or related roles. Strong knowledge of financial reporting, accounting principles, and financial controls. Proficiency in financial software and ERP systems (e.g., SAP, Oracle, Microsoft Excel). Excellent analytical, problem-solving, and communication skills. Strong attention to detail and ability to work under tight deadlines. Ability to work collaboratively across departments and with senior leadership. General knowledge of good planning and control practices Ability to simplify complex issues. The capacity to manage a wide range of multiple priorities.
WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.
BENEFITS :
Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond-Beer products for employees!
EQUAL OPPORTUNITY EMPLOYER
At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.
REQUIRE ADDITIONAL ASSISTANCE?
Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.
Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at
CONTACT US
Follow us:
Instagram @ labattbreweries
LinkedIn @ Labatt Breweries of Canada
#CorpEngComm Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Finance and Sales Industries Beverage Manufacturing Referrals increase your chances of interviewing at Labatt Breweries of Canada by 2x Get notified about new Finance Manager jobs in Toronto, Ontario, Canada . Toronto, Ontario, Canada CA$120,000 - CA$125,000 11 hours ago Manager, Financial Planning and Analysis Associate Finance Manager – Brand Finance Manager, Financial Planning and Analysis Greater Toronto Area, Canada CA$80,000 - CA$100,000 5 days ago Toronto, Ontario, Canada CA$40.38 - CA$45 8 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Overview Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? COMPANY: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. Role Summary The Sr. Manager, Insights drives brand growth by uncovering and translating deep consumer and market understanding into strategic action. This role leads research initiatives on brand health, advertising effectiveness, and innovation performance, synthesizing insights to guide portfolio strategies and decision-making. With expertise in qualitative and quantitative methodologies, the Sr. Manager partners with cross-functional teams, manages research partners, and delivers compelling recommendations to senior stakeholders, while staying ahead of industry trends to identify emerging opportunities. Job Responsibilities Reporting into the Director, Insights & Strategy to identify brand growth opportunities by deeply understanding Canadian consumers, their behaviors, and attitudes. Support the development of brand portfolio strategies that leverage consumer insights to inform brand positioning and drive long-term growth. Partner with brand and innovation teams to identify key learning needs and translate these into actionable research plans. Lead the development and execution of research initiatives focused on brand health tracking, advertising effectiveness, and innovation performance. Synthesize brand and consumer insights from various sources (e.g., brand tracking, consumer segmentation, campaign evaluations) to guide strategic decision-making. Develop compelling presentations and reports that clearly communicate insights and strategic recommendations to internal stakeholders. Build and maintain strong relationships with research partners and manage the quality and delivery of insights on a project basis. Stay informed of industry trends and consumer shifts to proactively identify emerging opportunities for the brand. Job Qualifications A University Degree in Business or related field Minimum 6-8 years of experience in market research with a focus on brand, consumer insights, or innovation research Previous experience in an agency or consultancy setting is strongly recommended. Extensive knowledge of qualitative and quantitative research methodologies/techniques Understanding of marketing processes: brand strategy, campaign development, consumer segmentation, and media effectiveness Proven ability to manage complex research projects and translate data into actionable insights Excellent presentation skills, capable of delivering insights to senior and diverse audiences Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas Why Labatt As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. Equal Opportunity Employer At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. Require Additional Assistance? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. Contact Us Follow us: Instagram @ labattbreweries
LinkedIn @ Labatt Breweries of Canada
#CorpEngComm #J-18808-Ljbffr
Sales and Merchandising Representative - Ottawa Join to apply for the Sales and Merchandising Representative - Ottawa role at Labatt Breweries of Canada . 6 days ago Be among the first 25 applicants. Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? COMPANY: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. ROLE SUMMARY We’re looking for someone who wants to merchandise these awesome brands in a way that will lead to a future with more cheers. We are recruiting for a Sales and Merchandising Representative. This is an entry level, full time contract position which includes the use of a company vehicle, and the opportunity to grow within a leading beer company. This position operates within a diverse market and focuses on improving sales through the implementation of various visual marketing tools and campaigns. Successful candidates should have a passion for working with others in a client-facing environment, and a strong desire for a long-term, sales focused, growing career within Labatt. JOB RESPONSIBILITIES This is a pipeline role where the opportunities for growth are limitless! As you progress in the role, you should expect to develop your sales and industry knowledge in preparation for a future role as a Business Development Representative with Labatt. You will be supporting customer promotions, including: Building product and marketing displays Supporting at events (i.e.: concerts, festivals, bar/restaurant launch parties, trade shows, etc.) Ensuring all merchandising tools and promotional materials are being improved across our sales channels Supporting with various regional sales and marketing activations Attending, running, and participating in brand experience promotions Creating route to market plans for our clients (restaurants, bars, and large retail stores) Building and maintaining relationships with Labatt’s extensive network of customers Maintaining accountability to a portfolio of customers and conducting in-person merchandising visits WHAT WE OFFER Day shifts Monday to Friday Salary of 46,800$/year Bonus potential of $4,200 0.55$/KM Company-branded clothing Opportunity for advancement within an international company, a leader in the beer industry! Training and support to develop your skills WHAT YOU HAVE You have a full, unrestricted driver’s license and a personal vehicle. You are available to work fulltime on a flexible schedule. You have post-secondary education (Mandatory). You have a passion for working with a diverse group of people and building relationships. You are someone that is interested in learning about sales from the ground up. You are not afraid to put in the work in order to grow and be successful. You are assertive and self-motivated, with excellent leadership skills. You have the ability to take direction, while also possessing strong problem-solving skills. You enjoy working independently, while being part of a fast-paced, team environment. You have outstanding time management skills, coupled with the ability to coordinate and prioritize. Previous customer service, merchandising, hospitality industry and/or sales experience is an asset. If this is the case, join our team to create a future with more cheers! WHY LABATT As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. REQUIRE ADDITIONAL ASSISTANCE? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at CONTACT US Follow us: Instagram @labattbreweries, LinkedIn @Labatt Breweries of Canada Seniority level Entry level Employment type Full-time Job function Sales and Business Development Industries Beverage Manufacturing Referrals increase your chances of interviewing at Labatt Breweries of Canada by 2x PepsiCo Beverages Full Time Merchandiser Frito Lay Merchandiser - Downtown Toronto Toronto, Ontario, Canada CA$95,000.00-CA$105,000.00 4 weeks ago Sales and Merchandising Representative - Mississauga Sales and Merchandising Representative - London Sales and Merchandising Representative - Barrie Sales and Merchandising Representative - Hamilton Sales and Merchandising Representative - Kitchener / Waterloo We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Join to apply for the Customer & Category Strategy Manager role at Labatt Breweries of Canada . Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Company Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. Job Description The Customer & Category Strategy Manager position is responsible for developing and delivering training programs, category playbooks, and future vision materials that enhance the product knowledge and sales skills of our team and customers. This role requires a deep understanding of our beer, non‑alcoholic beer, and beyond beer portfolio, industry trends, and effective training techniques to ensure our sales team is well‑equipped to represent our brand and drive sales. This role maintains a strong connection to our US category strategy team and global counterparts to ensure our external customer content is aligned and leverages work completed across other regions. This position oversees the customer meeting process, manages intake with account teams and multi‑functional resources, and facilitates customer engagements. Roles & Responsibilities Customer Content Owner: serve as the primary owner of customer content, ensuring alignment & collaboration with US / Global counterparts. Manage the intake process in partnership with our Key Accounts team. Shopper Strategy & Insights: engage in innovation strategies (i.e. how to drive shopper engagement and conversion). Leverage shopper insights to inform category strategies, commercial priorities, etc. Category COE: support the centralization, democratization & continuous improvement of category processes & tools. Lead the deployment of assortment & shelving playbooks and resources to our sales organization. Category Future Strategy: Act as the key owner of our internal category strategy refresh, integrating the latest insights from global studies to shape forward‑looking category strategy. Capability Building: Design & deliver product training for the sales team to deepen knowledge on topics like: beer styles, pouring techniques, customer interactions, beer and food pairings, beer culture and trends etc. Event Planning & Execution: Help organize and execute larger sales meetings with external customers, including content development, PowerPoint builds, logistics coordination, and engagement activities. Critical Skills & Experience Post secondary education Commitment to staying up to date with industry trends, new beer styles, and brewing innovations. Experience working with / managing external stakeholders Ability to effectively convey complex information in an engaging and understandable manner Strong presentation & public speaking skills are essential Strong critical path management & project management skills Why Labatt As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. Benefits Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company‑matching contribution, and low‑fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family‑forming benefit, and generous financial support/top‑ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond‑Beer products for employees! Equal Opportunity Employer At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. Require Additional Assistance? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. Labatt will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns, please email the recruitment team at #J-18808-Ljbffr
A leading Canadian brewery is seeking a Customer & Category Strategy Manager to develop training programs and category strategies. The ideal candidate will possess strong public speaking skills, a commitment to industry knowledge, and experience managing external stakeholders. This role is essential for enhancing product knowledge and sales skills within the team, ensuring effective representation of the brand and driving sales.
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