Overview Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Banded Peak Brewing started from humble beginnings with three friends opening a brewery and taproom in Calgary in 2016. Since then, Banded Peak has grown into a staple in the craft beer community with a strong taproom program and distribution across Alberta. Banded Peak is a leader in innovation in styles as well as growing taproom culture in Calgary by championing the establishment of the Barley Belt, a district with Alberta’s highest concentration of taprooms. Banded Peak has been a strong partner of the outdoor community in Alberta, with a passion for making adventurous beer for adventurous people. Role Summary Our brand ambassadors promote and raise awareness around Banded Peak products in retail stores and bars by providing samples, answering questions, and discussing the product. Responsibilities Run and support sampling initiatives in retail stores and bars. Represent Banded Peak Brewing at unique and varied promotional events and other activation activities. Perform all duties associated with event execution, including but not limited to: setup / tear-down, supply runs, beer pouring, etc. Interface with the public, presenting Banded Peak Brewing beers and discussing in detail with guests. Qualifications Must be legal alcohol serving age. Must have an Alberta ProServe license. Must have a reliable working vehicle. Basic knowledge and enthusiasm for craft beer. Must be ready to bring a high degree of energy and transfer this to our customers and event guests. Willing to work samplings and events during evenings and weekends. Experience working and coordinating promotional events preferred. Strong interpersonal skills. Must be able to perform physical duties associated with the setup / teardown. Must be able to bend and twist, sit, and stand for extended periods of time, and lift up to 35lbs repeatedly. Must be willing to work outdoor events during hot, cold, or otherwise adverse weather conditions. Compensation $20 / hour - part-time Equal Opportunity Employer At Banded Peak Brewery, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. #J-18808-Ljbffr
A leading Canadian beverage company seeks a Group Manager for optimizing production efficiency and leading a unionized team in Edmonton. Responsibilities include planning, scheduling, and ensuring operational excellence. Candidates should have relevant degrees and supervisor experience in production. Join a company that values big dreams and offers competitive benefits including health plans and retirement contributions.
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Join to apply for the Brand Manager, Michelob Ultra role at Labatt Breweries of Canada Overview Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Our Company At Labatt, we’re proud to be one of Canada’s most iconic brewers, with a legacy dating back over 175 years. Our portfolio includes Michelob Ultra, Budweiser, Bud Light, Corona, Stella Artois, and NÜTRL—spanning beer, seltzers, and beyond. We’re powered by a passionate team of over 3,600 employees across Canada who share a bold vision: to create a future with more cheers. We believe in dreaming big, acting with purpose, and unlocking the full potential of our people. When you bring your strengths to Labatt, you join a team that’s unstoppable. Ready to build what’s next? About Michelob Ultra Michelob Ultra is Canada’s fastest-growing beer brand, brewed locally by Labatt. With just 90 calories and 3g of carbs per 355ml serving, it’s recognized for its superior light beer credentials and crisp, refreshing taste. The brand champions an active and social lifestyle—connecting with consumers who live life to the fullest. As a global brand, Michelob Ultra proudly partners with premier sports platforms including the NBA, PGA, and the upcoming FIFA World Cup 2026. Join us as we gear up for our biggest year yet—and help shape the future of a brand that’s just getting started. The Role We’re looking for a strategic, driven, and creative Brand Manager to help lead Michelob Ultra’s next chapter in Canada. This is a high-impact role with ownership over national campaigns, global sports partnerships, and innovation launches. You’ll work cross-functionally and globally to bring bold ideas to life and drive sustained brand growth. Key Responsibilities Lead Brand Growth: Deliver national volume and share targets through strategic planning and flawless execution of brand initiatives. FIFA World Cup Activation: Play a key role in activating Michelob Ultra’s global partnership with FIFA—both above and below the line—across Canada. Innovation Stewardship: Champion brand extensions that reinforce our leadership in the balanced choice segment. Global Platform Localization: Collaborate with Global and US teams to adapt campaigns for the Canadian market, ensuring legal compliance and cultural relevance. Agency & Stakeholder Management: Lead external partners (creative, PR, experiential) and internal teams (insights, trade, legal) to deliver integrated programs. Budget & Compliance: Own the marketing budget and ensure all programs meet regulatory and industry standards. Promotions & Communications: Develop and track national and regional promotions, influencer programs, and experiential activations. Must-Haves University degree in Business, Communications or a related field 5+ years of brand marketing experience in CPG, beverage, alcohol, or high-growth consumer brands (e.g., tech, apparel) Strong analytical skills with experience using tools like PowerBI, Kantar, as well as P&L management Excellent communication and presentation skills, with the ability to sell ideas internally and externally Self-starter who thrives in ambiguity and can create clarity from complexity Experience working cross-functionally and managing dotted-line reports Comfortable with periodic domestic travel Nice-to-Haves Proven success in managing sports or lifestyle partnerships and demonstrating ROI Experience working within a global brand structure and adapting campaigns for local markets Familiarity with Canadian alcohol marketing regulations and compliance standards Prior experience in a matrixed organization or navigating complex stakeholder environments Contact Follow us: Instagram @ labattbreweries LinkedIn @ Labatt Breweries of Canada #CorpEngComm Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Beverage Manufacturing Referrals increase your chances of interviewing at Labatt Breweries of Canada by 2x #J-18808-Ljbffr
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? COMPANY: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. What We Believe In We DREAM BIG because we believe that through hard work and the strength of our teams, we can achieve anything. We are fanatic owners. OWNERSHIP is at the foundation of everything we do. We believe in collaboration and candor, and that means an INCLUSIVE and INFORMAL workplace. Above all, we believe in our PEOPLE – our team and dynamic are unlike any other. What We Offer You WELL-BEING: Competitive Benefits, Pension Plan, and Bonus Plan. LEADERSHIP: You’ll lead from day one. We’ll give you the opportunity to leave a legacy. OPPORTUNITIES FOR PERSONAL & CAREER GROWTH: We work with you to develop your skills and capabilities to help get you where you want to go. What We Ask You Be CURIOUS. See challenges as opportunities and get excited by the possibilities they offer. Be RESILIENT. Welcome the challenges that you face head-on, and always find a way to achieve your goals. Be AMBITIOUS. Be hungry to make a difference and succeed for not only yourself, but your team as well. Ready to make an IMPACT, and push the boundaries of what’s possible? Are you open to new OPPORTUNITIES, and ready to grow at the pace of your own talent? Great, because this position will allow you to do exactly that. Role Summary In this role, you’ll be the face of Labatt to our largest Convenience customers, building high-impact, long-term partnerships that drive real results. You’ll lead strategic business planning, use data to uncover growth opportunities, and work cross-functionally to develop and execute tailored programs that win in-store. You’ll manage trade budgets, guide field execution, and continuously seek new ways to deepen relationships. This role is ideal for someone with strong experience in the retail landscape and a background in CPG, particularly in areas such as Key Account Manager, Account Management or Category Management. Job Responsibilities Strategic Account Leadership Strategic Account Management of our largest Convenience customers Build, maintain, and own key account external relationships Development of annual customer business plans utilizing data-driven strategies and tactics to create win-win partnerships Development, execution, and evaluation of customized key account programs Cross-Functional Collaboration & Execution Support Customer Marketing Teams in developing customized programs, strategies, and tactical marketing/sales initiatives Responsible for directing our field sales team on street level executions within your customer set Build internal and external communication plans Financial and Performance Management Responsible for managing the monthly and quarterly performance reviews of customer set Accountable for managing all components of the customer's budget Business Growth Develop new business within existing & new customers Data Analysis Analyze sales and market data to identify growth opportunities, optimize account performance, and inform business planning What You Need To Succeed Mandatory University Degree in Business or related field Minimum 6 years of Sales Back-Office experience (Key Account Management, Account Management or Category Management) Experience in the Consumer-Packaged Goods (CPG) industry or Alcohol/Beverage Industry Excellent relationship building & negotiation skills Strong analytical skills with the ability to interpret sales and market data to identify growth opportunities and inform strategic decision-making Strong presentation skills to champion Key Account pitches Ability to interact professionally with customer at a senior level (CEO, President & VP) Strong budget management experience (manage budget to provide partnership with external stakeholders) Strong project management and organization skills to manage internal and external priorities through cross-functional initiatives Ability to listen, understand a customer needs & develop a creative solution that drives mutual growth Expert in all Microsoft Office products (specifically Excel & PowerPoint) Experience in Convenience channel and knowledge of Liquor regulations and distribution network preferred BENEFITS Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond-Beer products for employees. EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. #J-18808-Ljbffr
A leading Canadian brewery in Toronto is seeking a Sales and Merchandising Representative for an entry-level, full-time position. You will enhance brand visibility through merchandising and support community events. The ideal candidate has a passion for teamwork, excellent time management skills, and a desire to build a long-term career in sales. Competitive salary and opportunities for advancement are included.
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Join to apply for the Customer & Category Strategy Manager role at Labatt Breweries of Canada . Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? Company Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home. Job Description The Customer & Category Strategy Manager position is responsible for developing and delivering training programs, category playbooks, and future vision materials that enhance the product knowledge and sales skills of our team and customers. This role requires a deep understanding of our beer, non‑alcoholic beer, and beyond beer portfolio, industry trends, and effective training techniques to ensure our sales team is well‑equipped to represent our brand and drive sales. This role maintains a strong connection to our US category strategy team and global counterparts to ensure our external customer content is aligned and leverages work completed across other regions. This position oversees the customer meeting process, manages intake with account teams and multi‑functional resources, and facilitates customer engagements. Roles & Responsibilities Customer Content Owner: serve as the primary owner of customer content, ensuring alignment & collaboration with US / Global counterparts. Manage the intake process in partnership with our Key Accounts team. Shopper Strategy & Insights: engage in innovation strategies (i.e. how to drive shopper engagement and conversion). Leverage shopper insights to inform category strategies, commercial priorities, etc. Category COE: support the centralization, democratization & continuous improvement of category processes & tools. Lead the deployment of assortment & shelving playbooks and resources to our sales organization. Category Future Strategy: Act as the key owner of our internal category strategy refresh, integrating the latest insights from global studies to shape forward‑looking category strategy. Capability Building: Design & deliver product training for the sales team to deepen knowledge on topics like: beer styles, pouring techniques, customer interactions, beer and food pairings, beer culture and trends etc. Event Planning & Execution: Help organize and execute larger sales meetings with external customers, including content development, PowerPoint builds, logistics coordination, and engagement activities. Critical Skills & Experience Post secondary education Commitment to staying up to date with industry trends, new beer styles, and brewing innovations. Experience working with / managing external stakeholders Ability to effectively convey complex information in an engaging and understandable manner Strong presentation & public speaking skills are essential Strong critical path management & project management skills Why Labatt As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. Benefits Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company‑matching contribution, and low‑fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family‑forming benefit, and generous financial support/top‑ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond‑Beer products for employees! Equal Opportunity Employer At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. Require Additional Assistance? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. Labatt will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns, please email the recruitment team at #J-18808-Ljbffr
Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross‑functional experiences, global exposure and robust training & development. Salary $40.87 / Hour Shifts 07:00 am–03:00 pm Day 03:00 pm–11:00 pm Afternoon 11:00 pm–07:00 am Nights Weekend Availability Necessary Company Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great‑tasting, high‑quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast‑to‑coast, we are proud to serve Canada and the communities we call home. Job Responsibilities Operate ammonia, CO₂, boiler and steam systems in accordance to Standard Operating Procedures Effectively operate HVAC unit for proper ventilation Perform preventive maintenance routine and repair completions Maintain documentation updates Respect plant policy (Safety, Environment, Hazard Analysis Critical Control Points) Other duties as required Job Qualifications High school diploma or equivalent A valid 3rd‑class Engineering certificate a minimum 3 years experience in an industrial setting – manufacturing experience preferred Knowledge and experience with hydraulic or pneumatic equipment Good understanding of PLC troubleshooting and programming Excellent troubleshooting and problem‑solving skills Comfortable with a fast‑paced environment Self‑starter with the ability to work with limited supervision Excellent sense of urgency, work ethic and attendance record High energy and initiative Strong interpersonal skills Why Labatt As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating a future with more cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. Benefits Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company‑matching contribution, and low‑fee RRSP & TFSA savings opportunities to help you secure your financial future Personalized support through an inclusive family‑forming benefit, and generous financial support / top‑ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, webinars, and more. An annual allotment of beer and beyond‑beer products for employees! Equal Opportunity Employer At Labatt Breweries of Canada, we are an equal opportunities employer and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. #J-18808-Ljbffr
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? About Labatt
For more than 170 years, Labatt has created enduring bonds with consumers as they share memorable experiences while enjoying iconic brands like Alexander Keith’s, Labatt Blue, Budweiser and Stella Artois.
Labatt employees share the dream of bringing people together for a better world with their Anheuser‑Busch InBev colleagues worldwide. From Newfoundland to British Columbia, Labatt’s 3,500 employees brew about 60 local and world‑known beers. Anheuser‑Busch InBev is the leading global brewer, managing a portfolio of more than 200 brands.
Labatt is one of Canada’s most recognized brands and most respected corporations. We take responsibility for improving the world where we do business, and together we find ways of putting social responsibility into action. We’re also committed to building a company for the long‑term with a legacy to be proud of – for the people who work for us and with us; for future generations and the environment; and above all for our consumers. Job Responsibilities Lead the development and execution of integrated commercial strategies to grow national volume and share, while strengthening long‑term brand health Support National Marketing planning, strategies and execution, brand positioning, process management and all execution approval ensuring delivery of planned volume and profit and impact to P&L Gain deep insight into consumer needs and pain points through data and market research, then turn those insights into strategies that connect with your audience Lead comprehensive monthly reviews of performance metrics to identify category dynamics and inform high‑impact strategic adjustments in real‑time to deliver results Lead end‑to‑end campaign ideation, aligning creative vision with commercial strategy and execution across national and regional promotions Be responsible for Marketing Budget and ensure brand programs are delivered on time and brand compliance to government and industry regulations are met Manage Commercial Agencies and provide linkage to national and regional trade marketing, marketing support functions and senior marketing counsel Work cross‑functionally with global counterparts to craft brand strategy, balancing global vision with Canadian market realities through tailored execution Adept at distilling complex ideas into clear, compelling stories and presentations that effectively convey vision and drive stakeholder engagement Deep expertise in digital and social ecosystems, coupled with the insight to activate them in ways that deliver meaningful consumer connections Job Qualifications and Competencies A University Degree in Business or related field A minimum of 5 years marketing experience with related packaged goods or beverage goods or beverage alcohol Strong analytical skills, ability to distill insights and propose relevant recommendations Excellent communication, presentation, and negotiation skills A focused, detailed and disciplined approach to tasks The ability to prioritize and strong organization skills The ability to work with a multi‑disciplined team including advertising agency, media team, research team, public affairs team, etc. Skilled at guiding and developing emerging talent, fostering a collaborative culture through thoughtful mentorship and a commitment to team growth Exhibits agility in evolving environments, embracing change and introducing forward‑thinking approaches to align teams toward common objectives Driven by a passion for bold, meaningful creative and a forward‑thinking approach that responds to the pace and complexity of an ever‑evolving industry Excels in storytelling and presentation design to communicate vision with clarity, purpose, and impact Periodic domestic travel Why Labatt As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. Benefits Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts Retirement plan with a generous company‑matching contribution, and low‑fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family‑forming benefit, and generous financial support/top‑ups for parental leave Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond‑Beer products for employees! Seniority level: Mid‑Senior level Employment type: Full‑time Job function: Marketing and Sales Industry: Beverage Manufacturing Equal Opportunity Employer At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. Require Additional Assistance? Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience. Contact Us Any email communication you receive as part of the application or onboarding process will come from email address. If you have any questions or concerns, please email the recruitment team at Follow us: Instagram @ labattbreweries LinkedIn @ Labatt Breweries of Canada #CorpEngComm #J-18808-Ljbffr
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? COMPANY: Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast‑to‑coast, we are proud to serve Canada and the communities we call home. The Customer & Category Strategy Manager position is responsible for developing and delivering training programs, category playbooks, and future vision materials that enhance the product knowledge and sales skills of our team and customers. This role requires a deep understanding of our beer, non‑alcoholic beer, and beyond beer portfolio, industry trends, and effective training techniques to ensure our sales team is well‑equipped to represent our brand and drive sales. This role maintains a strong connection to our US category strategy team and global counterparts to ensure our external customer content is aligned and leverages work completed across other regions. This position oversees the customer meeting process, manages intake with account teams and multi‑functional resources, and facilitates customer engagements. ROLES & RESPONSIBILITIES Customer Content Owner : serve as the primary owner of customer content, ensuring alignment & collaboration with US / Global counterparts. Manage the intake process in partnership with our Key Accounts team. Shopper Strategy & Insights : engage in innovation strategies (i.e. how to drive shopper engagement and conversion). Leverage shopper insights to inform category strategies, commercial priorities, etc. Category COE : support the centralization, democratization & continuous improvement of category processes & tools. Lead the deployment of assortment & shelving playbooks and resources to our sales organization. Category Future Strategy : Act as the key owner of our internal category strategy refresh, integrating the latest insights from global studies to shape forward‑looking category strategy. Capability Building : Design & deliver product training for the sales team to deepen knowledge on topics like beer styles, pouring techniques, customer interactions, beer and food pairings, beer culture and trends etc. Event Planning & Execution : Help organize and execute larger sales meetings with external customers, including content development, PowerPoint builds, logistics coordination, and engagement activities. CRITICAL SKILLS & EXPERIENCE Post secondary education Commitment to staying up to date with industry trends, new beer styles, and brewing innovations. Experience working with / managing external stakeholders Ability to effectively convey complex information in an engaging and understandable manner. Strong presentation & public speaking skills are essential. Strong critical path management & project management skills. WHY LABATT As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share. BENEFITS Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs. Additional flex credits for healthcare or wellness spending accounts. Retirement plan with a generous company‑matching contribution, and low‑fee RRSP & TFSA savings opportunities to help you secure your financial future. Personalized support through an inclusive family‐forming benefit, and generous financial support / top‑ups for parental leave. Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more. An annual allotment of Beer and Beyond‑Beer products for employees! EQUAL OPPORTUNITY EMPLOYER At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status. #J-18808-Ljbffr
A leading Canadian brewery is seeking a Customer & Category Strategy Manager to develop training programs and category strategies. The ideal candidate will possess strong public speaking skills, a commitment to industry knowledge, and experience managing external stakeholders. This role is essential for enhancing product knowledge and sales skills within the team, ensuring effective representation of the brand and driving sales.
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