Our client is a global leader in agricultural equipment, headquartered in the Greater Toronto area, with sales and distribution across the country. The Director, Agricultural Products will shape the strategic direction, product portfolio, and market presence of its Canadian agricultural business. This leadership role offers the opportunity to influence product strategy at a national level, work with international partners, and lead a team driving growth in a dynamic, competitive market. You will oversee the complete product lifecycle—from identifying market opportunities to successful product launches and lifecycle management—ensuring alignment with both Canadian market needs and global objectives. Reporting to the Vice President of Sales, Marketing, and Dealer Development, you will: Define and execute the strategic product plan for the Canadian agricultural portfolio, positioning the business for sustainable growth. Oversee product lifecycles, from roadmap development and prioritization to new product introductions and phase-outs, ensuring alignment with dealer and market needs. Collaborate with global product teams to leverage shared innovations, technologies, and best practices. Build strong relationships with dealers to gather market intelligence, identify emerging trends, and respond to gaps or competitive pressures. Monitor market conditions, competitive activity, and customer preferences to guide product and pricing strategies. Partner with sales, marketing, finance, and supply chain to create integrated go-to-market plans that meet revenue, market share, and profitability targets. Collaborate with sales operations on incentive strategies to support both retail and wholesale growth. Lead forecasting processes, balancing demand planning with supply chain capabilities and market realities. Recruit, develop, and lead a high-performing product team with expertise across core agricultural segments, including hay, tillage, tractors, and technology. Foster collaboration across departments to ensure the dealer network is equipped to execute sales and growth plans. Represent the organization at trade shows, industry events, and dealer meetings, building visibility and engagement across the market. Your background includes: University degree or equivalent combination of education and experience, preferably in an Agriculture related field. 10–15 years of product management or sales management experience in the agricultural equipment sector or closely related industries. In-depth understanding of the Canadian agricultural market, dealer networks, and competitive landscape. Demonstrated success in leading product strategy from concept to market delivery. Strong cross-functional leadership skills with experience in budget management and strategic decision-making. Exceptional communication and presentation abilities; bilingual proficiency is an asset. Based in the Greater Toronto Area with the ability to be in the office three days per week and flexibility to travel within Canada and internationally. This Director role will include some travel, approximately 20-30% of the time, to meet with clients and partners, attend industry events and support business activities in Canada, the United States and globally. Litherland & Co. is dedicated to fair and equal opportunities for all applicants. Candidates are selected upon the highest level of equity, diversity, and inclusion across the organization and throughout its hiring process. If you are selected for an interview and require accommodations, arrangements will be made for your convenience throughout the recruitment.
Our client is seeking a Monogastric Nutritionist to provide technical expertise and production management services that improve performance, reduce feed costs, and maximize farm profitability. Based in Quebec, this home-office role includes regular travel to client farms in the province and across Eastern Canada. Reporting to the Director of Nutrition, you will: Provide nutrition and production management consulting to optimize performance, efficiency, and net returns to primary producers. Formulate best-cost diets and update ingredient nutrient profiles. Promote and expand the company’s nutrition and production management services business. Conduct feed mill audits and ensure quality control in manufacturing. Review production data to identify strategies that reduce input costs or improve productivity. Troubleshoot farm-level production challenges and provide practical solutions, while developing, demonstrating and leading improvement strategies for clients. Train farm staff in feeding programs, management practices, and leadership skills. Assess ventilation, utilities, and other operational systems to identify cost-saving opportunities. Implement research findings and introduce new technologies on client farms. Your background includes: PhD or M.Sc. in Animal Science (poultry focus preferred). Minimum 5 years’ experience in modern poultry production systems. Strong consulting and client relationship management skills. Ability to work independently with excellent time management. Bilingual in French and English. Proficiency with Microsoft Office and nutrition formulation software (e.g., Brill, Format, Bestmix). Why this role? This is an opportunity to make a measurable impact on poultry production in Eastern Canada while building strong client partnerships. You’ll join a respected consultancy where your expertise directly supports farm efficiency and profitability. This management role will include some travel, approximately 25-30% of the time, to meet with clients, attend meetings, and support relationship-building across Canada. Litherland & Co. is dedicated to fair and equal opportunities for all applicants. Candidates are selected upon the highest level of equity, diversity, and inclusion across the organization and throughout its hiring process. If you are selected for an interview and require accommodations, arrangements will be made for your convenience throughout the recruitment.
