MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure, The Mane Choice, and Sky Organics is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel digital advertising campaigns, you specialize in executing digital growth strategies across Meta, TikTok and Google, particularly within the beauty and CPG sectors. Your exceptional management skills enable you to guide media spend towards achieving defined digital objectives. Your analytical mindset and digital proficiency are key in enhancing our brands digital presence and credibility. Reporting to the Integrated Marketing Communications Director, the Senior Manager, Digital Advertising will be responsible for paid media initiatives across all MAV brands.
Key Responsibilities:
Strategic Development: Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video etc. Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking. Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance. Cross Functional Collaboration: Collaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals. Reporting: Work closely with Business Analytics and Sales to develop and refine attribution models and recurring reports and dashboards. Stakeholder Communication: Communicate program results to cross-functional stakeholders. Vendor & Platform Management: Lead day-to-day communications with third-party vendors (i.e. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success. Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.
Key Qualifications:
6+ years of hands-on experience in performance marketing, with a proven track record of driving revenue growth through paid channels with an emphasis on omnichannel Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms. Knowledge of how first-party data, conversion tracking, and attribution models work together. Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality. Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels. Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement. Strong attention to detail. Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets.
What We Offer:
• Competitive salary and benefits package. • Opportunities for professional growth and development. • A dynamic, fast paced, and collaborative work environment.
Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.
MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure, The Mane Choice, and Sky Organics is looking for a seasoned, enthusiastic Senior Manager Digital Advertising. This forward-thinking, hands-on professional will have a passion for digital innovation and demand generation. With a proven track record for orchestrating successful omni-channel digital advertising campaigns, you specialize in executing digital growth strategies across Meta, TikTok and Google, particularly within the beauty and CPG sectors. Your exceptional management skills enable you to guide media spend towards achieving defined digital objectives. Your analytical mindset and digital proficiency are key in enhancing our brands digital presence and credibility. Reporting to the Integrated Marketing Communications Director, the Senior Manager, Digital Advertising will be responsible for paid media initiatives across all MAV brands.
Key Responsibilities:
Strategic Development: Develop and execute comprehensive performance marketing strategies across paid channels such as Meta, TikTok, YouTube, display, and video etc. Campaign Management: Own the end-to-end build and management of media campaigns, including budget allocation, targeting, guidance in ad creative development, and performance tracking. Performance Analysis: Analyze campaign performance data to identify trends and insights to action on optimization opportunities and implement strategies to improve ROI Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance. Cross Functional Collaboration: Collaborate with cross-functional teams alongside Integrated Marketing Comms Director to align campaign messaging, creatives, and objectives with overall business goals. Reporting: Work closely with Business Analytics and Sales to develop and refine attribution models and recurring reports and dashboards. Stakeholder Communication: Communicate program results to cross-functional stakeholders. Vendor & Platform Management: Lead day-to-day communications with third-party vendors (i.e. media agency) and platform representatives to resolve issues, build roadmaps, and facilitate program success. Industry Trends: Stay ahead of industry trends, best practices, and emerging technologies in performance marketing to drive innovation and competitive advantage.
Key Qualifications:
6+ years of hands-on experience in performance marketing, with a proven track record of driving revenue growth through paid channels with an emphasis on omnichannel Strong analytical skills with proficiency in data analysis using tools such as Looker, Excel or similar platforms. Knowledge of how first-party data, conversion tracking, and attribution models work together. Expertise in managing and optimizing campaigns across multiple paid channels, with a focus on maximizing ROIs and lead quality. Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders at all levels. Creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement. Strong attention to detail. Results-oriented mindset with a focus on driving measurable business outcomes and delivering against growth targets.
What We Offer:
• Competitive salary and benefits package. • Opportunities for professional growth and development. • A dynamic, fast paced, and collaborative work environment.
Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.
MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure, The Mane Choice and Sky Organics is looking for a seasoned, enthusiastic Influencer Partnerships Manager. This individual is an initiative-taker, strong negotiator, has a keen eye for social trends, has obsessive attention to detail, and is passionate about content that engages and that drive business impact. We are looking for agile and innovative individuals, who thrive in an environment of change and ambiguity to help us take bold and strategic moves in this rapidly evolving industry. As the Influencer Partnerships Manager , you will be part of a company that welcomes and cultivates innovative ideas and approaches. You will be joining a fast-paced, on-trend Marketing team who loves what they do because they are passionate about all thing’s beauty and social. Must be well-organized, strategic, a strong and savvy communicator and relationship builder who lives and breathes beauty, has a keen eye for content, and understands the world of influencers and content creators. Reporting to the Integrated Marketing Communications Director, the Influencer Partnerships Manager will be responsible for influencer initiatives across all MAV brands.
Influencer Managemen t: Developing and executing strategies to identify and engage with high-quality creators that are well aligned to each brand and grow our community of influencers through strong relationship building: Develop and execute influencer marketing strategies in line with the company’s overall marketing and branding goals. Identify, negotiate, and manage relationships with influencers & talent agencies across various platforms (Instagram, TikTok, YouTube, etc.) Management and execution of in-house paid influencer campaigns including campaign shortlisting, influencer outreach, negotiations, contracts, creative briefs, product education, etc. Manage influencer budgets, contracts, and campaign timelines to ensure smooth execution and adherence to KPIs. Experience in negotiations. Will be negotiating partner agreements while working closely with Marketing Comms team to secure paid usage rights.
Measureme nt: Analyze & report on the performance to quantify the effective of campaigns and drive scalable learnings to apply to future campaigns. Led post campaign reporting including organic and paid results as well as content learnings to impact future campaigns. Develop, track, and maintain influencer and creator databases. Monitor and manage budget allocated to content creation including collaboration with Marketing Comms Director on influencer budgets.
Agency Management: Manage influencer agency partners for any campaigns not managed in-house to ensure a fluid process of delivering on-brand campaigns with maximum impact, aligned with strategic objectives. Serve as main liaison between Marketing Communications/Brand Teams on any agency led influencer engagements.
Key Qualifications: A balance of strong organizational, project management, and excellent design aesthetic are required in combination with effective communication and interpersonal skills for the candidate in this position to succeed. Strong ability in negotiations. 7+ years' experience in Beauty with at least 5 years in influencer marketing role. Great relationship builder with strong interpersonal communication skills. Familiarity with Influencer contracts and usage agreements. Strong collaborator who takes direction well and is a team-player. Able to multitask and pivot quickly and adapt easily to strategy or deadline changes. Knowledge of category (major competitors, target users, industry trends.) Strong project management skills. Ability to build and give impactful and influential presentations. Proficiency in MS Word, PowerPoint, and Excel. Familiarity with social media/influencer reporting tools.
What We Offer: Competitive salary and benefits package. Opportunities for professional growth and development. A dynamic, fast paced, and collaborative work environment.
Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.
MAV Beauty, holding company for Marc Anthony True Professional, Cake Beauty, Renpure, The Mane Choice, and Sky Organics is looking for a creative Social Media Manager. This individual has their finger on the pulse of all things social across the key social platforms, has experience in managing multiple social channels with a focus on TikTok and Meta, growing and managing communities, is an initiative-taker, a collaborator, and always has their eye on the KPIs. This individual is closely in-tune with the overall social conversation, and can quickly identify trends, and engagement opportunities for the brands to take part. This individual is excited to dig into the data and identify learnings and insights that will help the brands develop new creative content strategies, formats, and ways of reaching audiences. We are looking for agile and innovative individuals, who thrive in an environment of change and ambiguity to help us take bold and strategic moves in this rapidly evolving industry. Our Social Media Manager is responsible for planning, implementing, managing, and monitoring company's Social Media strategy across our portfolio of brands to increase brand awareness, grow and engage our communities, improve Marketing efforts, and increase sales. This role works within the Brand Marketing team where they will closely collaborate with the Marketing Communications team who oversee influencer and PR, as well as work closely with the Creative and Sales departments.
Key Responsibilities:
Develop and implement our organic Social Media strategy for The Mane Choice brand: Develop and implement a measurable social media strategy that supports business objectives, new innovation, and overall brand identity. Collaborate with Marketing and Creative team to brainstorm and plan brand building social content that drives engagement across all channels. Develop and execute content calendar on a quarterly basis aligned to brand strategy and communication priorities. Continue to grow the brand's community and followers on social media through existing and new programs. Lead the planning and execution of content production inclusive of organizing and managing internal and external shoots and editing photos and videos for various social platforms and deliver within budget and on time. Track the competition and maintain in-depth awareness and knowledge of the latest content and trends while brainstorming innovative content formats to continually test and learn. Responsible for posting all content on a cadence and frequency that is on strategy in order to increase reach and engagement. Liaison with customer service call center to address consumer needs as they arise. Act as community manager ensuring timely responses to all inquiries. Monitor & report on community health metrics, and contribute to weekly reports showcasing performance of priority social channels. Able to react quickly to market trends, celebrity news, pop culture moments with relevant and engaging content. Manage and curate the brand’s social content library, graphics, video assets and the trafficking of content to on time and in full delivery of those completed assets. Perform audits on social performance on a rolling basis and be able to present findings. Monitor and report regularly on product feedback, online reviews, brand sentiment, competitive, KPIs and other performance metrics or goals to analyze performance of social channel to quantify the effectiveness of activations and drive scalable learnings
Requirements and qualifications: At least 3 years of experience as a Social Media specialist in Beauty or Fashion Ability to craft engaging and shareable content Extensive experience managing content, social media, and market insights with an in-depth understanding of the social and digital space Knowledge of social media publishing tools such as Iconosquare, and other measurement tools Examples of driving a social strategy that successfully grew an audience and delivered on engagement metrics while building a brand with lasting impact Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, Snapchat, TikTok, and YouTube, and abreast of social media best practices, and regional, and global trends Excellent time-management and multitasking skills Critical thinker and problem-solving skills BA/BS degree in Marketing or relevant field Must be willing and available to monitor and react when necessary, across social media platforms off-hours
What We Offer:
Competitive salary and benefits package. Opportunities for professional growth and development. A dynamic, fast paced, and collaborative work environment.
Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.
MAV Beauty Canada, the parent company behind Marc Anthony True Professional, Cake Beauty, The Mane Choice, Renpure, and Sky Organics is seeking an E-Commerce Director who is enthusiastic about the beauty industry to join our growing team. We are a leading beauty company with its headquarters in Canada, creating high quality, professional and natural hair care products sold in major retailers worldwide. At MAV Beauty, you will be part of a company that welcomes and cultivates new ideas and approaches. Joining a fast-paced, on-trend Sales and Marketing team who loves what they do and passionate about all-things beauty and design. As an integral part of this collaborative team, you will envision and translate our brands into a selling proposition that successfully meets the needs of the current state to future state of the e-commerce environment. Overview: This position is responsible for the profitable growth of our e-commerce channels including, Amazon, DTC, and Walmart.com, among others as well as supporting the Amazon US business through the identification of best practices to replicate in other ecommerce platforms. This includes all aspects of the business, managing day-to-day operations, assortment, pricing, promotions, advertising, and account reconciliation. This is done in collaboration and coordination with internal and external partners. Responsibilities: Directly or through our 3rd-party partners, develop, implement and measure the success of retailer ecommerce strategies as it pertains to the overall goals and objectives of the business. Manage all aspects of the Amazon, DTC and retailer ecommerce channel, including financial forecasting, P&L, advertising strategy and campaigns, inventory management, site merchandising, reporting, etc. Standardize ecommerce reporting inclusive of Amazon. Present insights and recommendations to management. Serve as the subject matter expert for Amazon Vendor and Seller Central, Walmart Connect, Criteo, as well as similar tools utilized by other marketplaces. Expand MAV’s presence on new platforms and marketplaces (ie/ Instacart, Cornershop, iherb, etc.) Manage 3rd-party agency relationships to achieve pre-determined retailer e-commerce goals. Build and optimize high-performing product listings through enhanced content, company promotions, on-site advertising and media, and other effective vehicles. Monitor, analyze and form conclusions based on key performance indicators and take appropriate action when course-correction is required. Review and approve account financials including the identification and resolution of discrepancies. Develop and implement processes and procedures that effectively manage retailer e-commerce operations, working with cross-functional departments to improve speed to consumer and item-level forecasting accuracy / in-stock rates. Work closely with operations team to mitigate any issues that may arise in the fulfillment of purchase orders. Develop and execute paid search strategies on retailer websites monthly budgets. Track and optimize performance (monitoring KPIs including ROAS, CPC, CTR, Conversion Rate, Impressions, and share of the business), with a focus on scaling and testing across the audience, channel, and messaging variables. Have a strong POV on Paid search opportunities and make data-driven recommendations on new approaches, ad campaigns, or technical enhancements. Partner with creative and marketing teams to ideate and launch new ads that stay within our brand guidelines that will drive engagement and purchases. Qualifications: +8 years of E-commerce experience. Extensive experience managing ecommerce retailers such as Target, Amazon, Walmart and others. Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities. Entrepreneurial by nature. Ability to effectively communicate with all levels of management. Proven success managing cross-functional teams and external agencies to accomplish key goals. Strong project management skills, with the ability to move seamlessly between strategic planning and execution. Strong analytical skills to guide business strategy decisions. Bachelor’s degree or equivalent experience. Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Sales, and Supply Chain Industries: Personal Care Product Manufacturing #J-18808-Ljbffr
MAV Beauty is seeking a creative, enthusiastic Brand Manager to join our dynamic team. The ideal candidate will be detail-oriented, a self-starter, and passionate about developing new products that drive business impact. With an affinity for beauty, wellness, and hair care products, this individual will thrive in a fast-paced environment and play a key role in shaping the future of our diverse portfolio, which includes brands such as Marc Anthony True Professional, Sky Organics, Cake, Renpure, and The Mane Choice. Reporting to the head of the brand, the Brand Manager will collaborate with cross-functional teams and contribute to bold, innovative strategies that align with the rapidly evolving beauty industry.
Brand Manager Responsibilities include:
Brand Building and Go to Market Planning (40%):
Champion the brand's vision, mission, and values, ensuring consistency across all touchpoints. Contribute to the development and execution of go-to-market strategies, campaigns, and goals that drive consumer demand with concept ideation, market analysis, and brief development. Develop high-quality marketing materials and toolkits aligned with the brand strategy. Manage the brand’s image library, graphics, and video assets. Partner with internal stakeholders and external agencies to implement innovative strategies and promotional elements that drive sales. Analyze market trends, consumer behavior, and competitive dynamics in the beauty, hair care, and wellness sectors to inform decision-making. Work closely with the creative team and communications team on the flawless and timely execution of integrated marketing communications. Collaborate closely with our e-commerce team to align strategies and support their needs for assets, copy, and category knowledge Collaborate with the sales team to design, execute, and analyze results of trade marketing programs, including coupons, displays, etc.
Business Management/Analytic (30%):
Analyze and prioritize market insights to support business objectives. Conduct in-depth competitor, market, and consumer analysis to guide product development and go-to-market strategies. Regularly update key stakeholders on business performance through sales and market data analysis (AC Nielsen, POS, IRI, Consumer, Customer). Evaluate the effectiveness of marketing campaigns and initiatives in achieving brand objectives. Identify issues, trends, and opportunities to continuously improve plans and execution.
New Product Development (20%):
Contribute to the ideation, development, and execution of new product innovations, from concept through launch. Provide recommendations on pricing strategy and size of prize estimates Collaborate with the product development, regulatory, and sales teams to ensure alignment with market trends and consumer needs. Manage the artwork, packaging, and regulatory approvals in partnership with designers and key stakeholders. Conduct post-launch analysis, tracking performance, consumer feedback, and sales to optimize future initiatives.
Special Projects & Functional Assignments (10%):
Prepare and deliver presentations for senior management and key stakeholders. Work closely with cross-functional teams, including Sales, Graphics, Finance, Operations, etc. Support Sales teams with marketing materials, mock-ups, and presentations as needed. All members of team will have 1 or 2 transversal responsibilities that span all brands as lead point of contact for key vendors
Qualifications:
BS/BA (Business, Marketing, Social Sciences, Psychology, Sociology, Economics); MBA preferred. 5+ years of experience in brand management within CPG or beauty/personal care industries. Knowledge of category trends, key competitors, and target consumer segments. Experience with natural, wellness, and conventional beauty products is an asset. Ability to create and present visually compelling presentations for both internal and external stakeholders Strong project management and problem-solving skills. Entrepreneurial mindset with the ability to remove obstacles and accomplish goals. Strong understanding of retail and shopper dynamics in Canada and the US. High proficiency in MS Excel, Word, and PowerPoint. Ability to work in a hybrid office environment (at least 3 days/week).
Interested and qualified candidates are encouraged to apply directly. MAV Beauty is committed to providing equal opportunities for all applicants and employees regardless of race, ancestry, place of origin, color, ethnic or national origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences (for which a pardon has been granted), disability, marital or family status, or any other characteristic protected by law. If you require accommodation to participate in the recruitment process, please contact us to provide your contact information. While we appreciate all resume submissions, only those selected for an interview will be contacted.
