Sr. Director, Global Brand Equity & Portfolio Architecture
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Position Title: Sr. Director, Global Brand Equity & Portfolio Architecture
Position Type: Regular - Full-Time
Requisition ID: 39939
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer‑first mindset, we make doing business with McCain easy.
About The Role
Reporting to the VP, Global Marketing, the Sr. Director, Global Brand Equity & Portfolio Architecture is accountable for defining, building and embedding McCain’s brand equity and portfolio strategy globally, ensuring every market and category consistently reflects the brand’s purpose, positioning, and values. This role sets the brand equity guidelines and KPIs for all of McCain, providing the framework for how the brand shows up in every touchpoint, from product innovation to content creation to sponsorships and experiential marketing.
The Sr. Director will lead a small, diverse team with direct reports in different countries, partnering closely with regional marketing leaders, Sustainability, and External Affairs to adapt global strategies to local contexts while ensuring a consistent, compelling global brand presence.
What You’ll Be Doing
Set and steward global brand equity guidelines for all of McCain, defining brand purpose, positioning, and visual/verbal identity to ensure consistency across categories, regions, and consumer touchpoints.
Lead global portfolio architecture, developing and maintaining the framework for brand hierarchy, sub‑brand roles, and innovation/renovation alignment across the portfolio.
Establish a communications strategy for the McCain brand globally that leverages best practice for equity, sustainability and product communication balancing experiential and partnership approaches to deliver long‑term equity and ROI.
Integrate regenerative agriculture storytelling into McCain’s brand narratives in partnership with Sustainability and External Affairs, ensuring messages are authentic, relevant, and resonate with consumers.
Drive a shift toward content creation, building a scalable global approach to creating, curating, and sharing brand assets that enable regional teams to deliver high‑impact, on‑brand campaigns.
Partner with regional marketing leaders to enable local execution of global brand and portfolio strategies, ensuring adaptation for market realities without compromising brand integrity.
Leverage consumer insights, category trends, and competitive intelligence to inform brand positioning, portfolio priorities, and content strategy.
Lead global brand governance, establishing standards, tools, and processes that guide decision‑making on brand and portfolio matters across the business.
Collaborate cross‑functionally with R&D, Consumer Insights, Digital Technology, Sustainability, and External Affairs to ensure brand and portfolio strategies are embedded in business planning and activation.
Lead, coach, and develop a high‑performing global team, fostering collaboration across geographies, building marketing capability, and encouraging innovation in brand building.
Scope, Influence, Impact
Scope: Global leadership for McCain’s brand equity and portfolio architecture across all markets and categories, with responsibility for setting and maintaining the brand’s global identity. Leads a geographically dispersed team and partners closely with regional and functional leaders.
Influence: Shapes McCain’s consumer‑facing brand presence worldwide, influencing innovation, marketing investment, and creative direction. Works directly with Regional Presidents, marketing leaders, and functional partners to align on global brand priorities.
Impact: Builds long‑term brand value as measured by KPIs and ROI by ensuring consistency, clarity, and relevance in McCain’s portfolio and brand expression. Supports business growth by enabling regions to execute effectively against global brand strategies.
What You’ll Need To Be Successful
Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
15+ years of marketing experience, with significant brand strategy and portfolio management expertise in a global or regional role.
Proven track record of building and sustaining strong consumer brands across diverse markets and categories.
Deep expertise in brand architecture, equity building, and brand governance.
Experience integrating sustainability storytelling into brand positioning.
Strong commercial acumen with the ability to link brand strategy to business performance.
Excellent influencing skills and ability to work across cultures and geographies in a matrixed organization.
Experience managing and developing geographically dispersed teams.
About McCain
Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.
Leadership principles
At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.
The McCain Experience
We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together.
Compensation Package
$146,200.00 - $195,000.00 CAD annually + Bonus eligibility + Long‑term incentive eligibility.
Benefits
At McCain, we’re on a mission to create a winning culture that puts employee safety and well‑being at the heart of what we do, every day. Employees are eligible for health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well‑being programs include vacation and holidays, company‑supported volunteering time, and mental health resources. Coverages are aligned with country, provincial and state governing plans and can vary by work level, location and nature of the role. Additional benefit detail available during the application process.
Equal Opportunity Employer
McCain Foods is an equal opportunity employer. As a global family‑owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, veteran status, disability or any other protected characteristic under applicable law.
Accessibility
If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), let us know and we will work with you to find appropriate solutions.
Privacy
Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here.
Job Family: Marketing
Location(s): CA - Canada : Ontario : Toronto || CA - Canada : New Brunswick : Florenceville-Bristol
Company: McCain Foods (Canada)
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A global food company is seeking a Sr. Director, Global Brand Equity & Portfolio Architecture in Toronto, Ontario. The ideal candidate will define and embed brand equity globally, lead a diverse team, and integrate sustainability into brand narratives. With over 15 years of marketing experience, this role requires a deep understanding of brand architecture and the ability to drive impactful consumer engagement. Competitive compensation includes an annual salary of CAD 146,200 to 195,000 along with bonus eligibility. #J-18808-Ljbffr
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Director, Cross Process Integration - SAP COE 5 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Position Title: Director, Cross Process Integration - SAP COE Position Type: Regular - Full-Time Requisition ID: 39244 At McCain, we believe in meaningful technology – using digital technology not just for innovation, but to make a difference globally. Join a team where innovation drives purpose and technology shapes the future. This is your chance to develop sought‑after expertise, work on exciting, high-impact projects, and create solutions that truly make a difference. If you're ready to push boundaries, tackle purposeful challenges, and build a career that matters, we want you on our team. In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences together. With a customer‑first mindset, we make doing business with McCain easy. About The Role McCain Foods is seeking a visionary and results‑driven executive to lead transformative process integration and optimization across our global enterprise. As the Director, Cross Process Integration, you will play a critical leadership role—partnering directly with senior business and digital technology leaders—to propel the company’s Business Transformation Program EDGE (Enabling Digital from Good to Exceptional), including the SAP S/4 HANA platform, S&OP, and next‑generation satellite capabilities. This is a high‑visibility leadership opportunity to architect enterprise process strategy, leverage innovation, and build cross‑functional alignment that delivers measurable business outcomes at scale. The leader will provide enterprise leadership, driving the analysis, design, and continuous improvement of core business processes across the organization. What You’ll Be Doing Enterprise Transformation Leadership: Shape and execute the enterprise‑wide process integration strategy, championing end‑to‑end transformation that accelerates business agility, efficiency, and value creation. Strategic Stakeholder Engagement: Foster trusted advisor relationships with McCain’s executive team, regional leaders, and technical stakeholders to ensure process designs align with strategic objectives and evolving business needs. Cross‑Functional Collaboration: Develop long‑term process improvement strategies and lead the execution of large‑scale process improvement through Business Transformation and Value Engineering. Business Process Management / Mining: Lead the in‑depth analysis of existing ("As‑Is") cross‑functional processes to identify bottlenecks, redundancies, and areas for improvement. Design and model optimized "To‑Be" processes using standard methodologies (e.g., BPMN 2.0, Lean Six Sigma). Innovation and Change Advocacy: Spearhead the adoption of advanced automation, AI, and best‑in‑class process management tools to drive operational excellence and competitive advantage. Performance and Value Realization: Define, monitor, and communicate key business metrics and ROI, leveraging data‑driven insights to ensure process improvements tangibly impact cost, quality, and speed. Organizational Influence: Lead from the Front in ensuring new capabilities and process optimizations have a proactive and robust organization change management plans including delivery of training and support to staff to ensure smooth transitions that drive adoption, capability‑building, and a “ONE team” culture. Governance and Risk Management: Ensure end‑to‑end process compliance with corporate policies and global regulatory requirements, continually driving a culture of integrity and accountability. Test and Delivery Excellence: Partner with business and technology teams to define, document and manage testing readiness and execution plans across global functions, business units and technology partners, assuring world‑class execution and sustainable results. What You’ll Need To Be Successful Proven executive leader with 10+ years of success in steering large‑scale digital transformations, ideally with significant SAP S/4 HANA and advanced business process re‑engineering expertise. In depth knowledge of SAP Signavio or equivalent Business Process Management tools and frameworks to create, digitize and maintain comprehensive business process documentation, including detailed workflows, roles, and responsibilities (e.g., RACI matrices). Strategic thinker recognized for driving cross‑enterprise solutions that deliver tangible business impact in highly matrixed, global environments. Expertise in process modeling, workflow automation, and embedding AI to scale both operational savings and innovation. Outstanding relationship builder who thrives in collaborative settings and brings credibility with C‑level stakeholders and board audiences. Inspirational people leader, driving performance through influence, empowerment, and cross‑functional team leadership. Deep understanding of business process methodologies (Lean Six Sigma, Agile, BPM) with a demonstrated commitment to governance, compliance, and data‑driven decision making. Bachelor’s or master’s in business, Computer Science, Information Technology, or closely related field preferred. About McCain Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters. Leadership principles At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results. The McCain Experience We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust, empowering us to bring out the best in one another. Here, you’ll find opportunities to learn, grow, and thrive. Join us and experience why we’re better together. Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. At the same time, we recognize the importance of flexibility. Most office‑based roles follow a hybrid model, with the option to work remotely two days a week. There may be exceptions depending on the role and location, so we encourage you to speak with your recruiter for more details. Compensation Package: $146,200.00 - $195,000.00 CAD annually + Bonus eligibility + Long‑term incentive eligibility Benefits: At McCain, we’re on a mission to create a winning culture that puts employee safety and well‑being at the heart of what we do, every day. Employees are eligible for health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well‑being programs include vacation and holidays, company‑supported volunteering time, and mental health resources. McCain Foods is an equal opportunity employer. As a global family‑owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law. McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), let us know, and we will work with you to find appropriate solutions. Your privacy is important to us. By submitting personal data or information to us, you agree that this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable. You can understand how your personal information is being handled here. Job Family: Information Technology Location(s): CA - Canada : Ontario : Toronto Company: McCain Foods (Canada) #J-18808-Ljbffr
