MTCG & Associates Inc. is a retained search practice involved in the recruitment of top talent in key management and leadership roles for our clients. Our client is one of Canada’s largest, longest-standing providers of home and community health services—and it’s 100% Canadian-owned. Their mission is clear: To deliver passionate and caring service to all Canadians every visit, every time. Vyta, part of Bayshore Healthcare, helps Canadians age in place—living well, safely, and independently.
About the RoleOur client is seeking a visionary, relationship-driven Director of Sales to lead its national Direct-to-Consumer (D2C) division. This role will design and execute a growth-focused sales strategy, inspire a team of 20+, and build strong client relationships that reflect their values of empathy, professionalism, and excellence.
Location: Mississauga, ON (hybrid role).National travel required (approximately 20–30%) to visit regional teams, engage key clients, and support market development initiatives.
What You’ll Do:Drive national sales strategy and execution for Vyta’s aging-in-place offerings.Lead and coach a high-performing team (i.e. lifestyle advisors) to exceed revenue and retention goals.Collaborate cross-functionally to align marketing, operations, and client experience.Optimize sales processes using CRM and analytics for measurable results.Managing incoming leads in an effective manner in the interest of patient care.
Ideal Candidate ProfileA strategic yet empathetic leader who can unite vision with action. The ideal candidate brings analytical strength, emotional intelligence, and a passion for helping people live healthier lives. They excel in building teams, driving results, and nurturing authentic client relationships while steering the organization toward long-term success.
Key Skills & Qualifications20+ years of progressive experience in sales leadership, ideally within healthcare, wellness, or service-oriented industries.Proven track record of leading national or multi-regional teams to exceed growth and retention goals.Strong analytical and forecasting skills with experience leveraging CRM and data visualization platforms.Demonstrated ability to balance relationship-based selling with strategic, data-driven execution.Bachelor’s degree in business, marketing, or a related field (MBA considered an asset).
Why This Opportunity and Why Now?Our client is a growing Canadian organization with depth of complexity from a sales perspective on a national scale. The organization has a sound business model dedicated to excellence in delivering healthcare and wellbeing services and products to end patients/customers. This within the context of an aging Canadian demographic that is growing.This is an opportunity with high visibility for the organization. It is an opportunity that provides for a natural sales leader to help grow a company to meet Canadians’ needs. The role is a challenging and multifaceted sales leadership position within an organization that is well poised for further growth.The opportunity to help and contribute to peoples’ overall health and better day-to-day living while being part of an organization with eminence for its areas of healthcare expertise.The organization offers a competitive compensation and benefits package.
To learn more about this Senior Sales Leadership opportunity with a progressive and leading organization within healthcare, please contact the following individual in the strictest of confidence:
MTCG & ASSOCIATES INC. (www.mtcg.ca)Stephanie Brooks sbrooks@mtcg.ca
MTCG & Associates Inc. is a retained search practice involved in the recruitment of top talent in key management and leadership roles for our clients. Our client is one of Canada’s largest, longest-standing providers of home and community health services—and it’s 100% Canadian-owned. Their mission is clear: To deliver passionate and caring service to all Canadians every visit, every time. Vyta, part of Bayshore Healthcare, helps Canadians age in place—living well, safely, and independently.
About the RoleOur client is seeking a visionary, relationship-driven Director of Sales to lead its national Direct-to-Consumer (D2C) division. This role will design and execute a growth-focused sales strategy, inspire a team of 20+, and build strong client relationships that reflect their values of empathy, professionalism, and excellence.
Location: Mississauga, ON (hybrid role).National travel required (approximately 20–30%) to visit regional teams, engage key clients, and support market development initiatives.
What You’ll Do:Drive national sales strategy and execution for Vyta’s aging-in-place offerings.Lead and coach a high-performing team (i.e. lifestyle advisors) to exceed revenue and retention goals.Collaborate cross-functionally to align marketing, operations, and client experience.Optimize sales processes using CRM and analytics for measurable results.Managing incoming leads in an effective manner in the interest of patient care.
Ideal Candidate ProfileA strategic yet empathetic leader who can unite vision with action. The ideal candidate brings analytical strength, emotional intelligence, and a passion for helping people live healthier lives. They excel in building teams, driving results, and nurturing authentic client relationships while steering the organization toward long-term success.
Key Skills & Qualifications20+ years of progressive experience in sales leadership, ideally within healthcare, wellness, or service-oriented industries.Proven track record of leading national or multi-regional teams to exceed growth and retention goals.Strong analytical and forecasting skills with experience leveraging CRM and data visualization platforms.Demonstrated ability to balance relationship-based selling with strategic, data-driven execution.Bachelor’s degree in business, marketing, or a related field (MBA considered an asset).
Why This Opportunity and Why Now?Our client is a growing Canadian organization with depth of complexity from a sales perspective on a national scale. The organization has a sound business model dedicated to excellence in delivering healthcare and wellbeing services and products to end patients/customers. This within the context of an aging Canadian demographic that is growing.This is an opportunity with high visibility for the organization. It is an opportunity that provides for a natural sales leader to help grow a company to meet Canadians’ needs. The role is a challenging and multifaceted sales leadership position within an organization that is well poised for further growth.The opportunity to help and contribute to peoples’ overall health and better day-to-day living while being part of an organization with eminence for its areas of healthcare expertise.The organization offers a competitive compensation and benefits package.
To learn more about this Senior Sales Leadership opportunity with a progressive and leading organization within healthcare, please contact the following individual in the strictest of confidence:
MTCG & ASSOCIATES INC. (www.mtcg.ca)Stephanie Brooks sbrooks@mtcg.ca
