As the Senior Programmatic Activation Specialist, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day programmatic campaigns , with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital media ecosystem and key publisher partners. A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization, providing ongoing performance reporting to maximize return on investment.
ResponsibilitiesProviding meaningful insights and interpretation of data, along with actionable recommendations based on your analysis tracking key media metrics and benchmarks to evaluate campaign performance.Managing programmatic campaigns, primarily leveraging ADSP and DV360, while being flexible to work across different platforms and occasionally supporting some direct IO digital buys.Working closely with internal teams to develop pre-project measurement plans and conduct post mortem project analysis to generate specific and actionable recommendations.Building and maintaining productive working partnerships with vendors, client teams, and internal cros-functional teams.Assisting the digital lead in providing advice and consultation on digital media strategies.
EducationRelevant post-secondary education, training, or equivalent experience.
CertificationsCertifications in DCM, Google Analytics, and social platforms.
Skills Must be proficient in media terminology, media math, and reach and frequency calculations.Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.Experience within digital performance, acquisitions (Lead Generation, ROAS) required.Experience in key verticals such as Retail or Technology preferredhigh proficiency in Excel.Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.Presentation & Communication SkillsEffectively presenting recommendations and insights to clients and internal teams, fostering strong relationships and clear communication.Exceptional narrative writing skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.Strong knowledge of Programmatic DSPs and ideally certifications (ADSP, DV360, CM, Prisma, etc.
Experiences 2+ years Digital Media, including Programmatic Buying, Trafficking, Analyzing, and OptimizingExperience working on Retail, Ecommerce and Technology client
As the Senior Programmatic Activation Specialist, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day programmatic campaigns , with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital media ecosystem and key publisher partners. A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization, providing ongoing performance reporting to maximize return on investment.
ResponsibilitiesProviding meaningful insights and interpretation of data, along with actionable recommendations based on your analysis tracking key media metrics and benchmarks to evaluate campaign performance.Managing programmatic campaigns, primarily leveraging ADSP and DV360, while being flexible to work across different platforms and occasionally supporting some direct IO digital buys.Working closely with internal teams to develop pre-project measurement plans and conduct post mortem project analysis to generate specific and actionable recommendations.Building and maintaining productive working partnerships with vendors, client teams, and internal cros-functional teams.Assisting the digital lead in providing advice and consultation on digital media strategies.
EducationRelevant post-secondary education, training, or equivalent experience.
CertificationsCertifications in DCM, Google Analytics, and social platforms.
Skills Must be proficient in media terminology, media math, and reach and frequency calculations.Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.Experience within digital performance, acquisitions (Lead Generation, ROAS) required.Experience in key verticals such as Retail or Technology preferredhigh proficiency in Excel.Strong Analytical and strategic thinking abilities, with the capability to derive actionable insights from Data.Exceptional Communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners.Presentation & Communication SkillsEffectively presenting recommendations and insights to clients and internal teams, fostering strong relationships and clear communication.Exceptional narrative writing skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.Strong knowledge of Programmatic DSPs and ideally certifications (ADSP, DV360, CM, Prisma, etc.
Experiences 2+ years Digital Media, including Programmatic Buying, Trafficking, Analyzing, and OptimizingExperience working on Retail, Ecommerce and Technology client
Position Summary
The Vice President, Head of Data Operations, is primarily responsible for Omnicom’s data architecture, governance, integrity, and movement of data.This role oversees data architecture, such as cloud-based platforms for storage and analytics, as well as the composer layer that allows for bespoke workflow and data pipelines to be designed/provisioned, and the orchestration layer to automate workflows/tasks that are durable, reliable and scalable. In general, this role focuses on upstream solution design and management (including how data is collected, structured, stored, and made accessible), and works closely with stakeholders in global engineering, local IT, and data solutions teams to maintain data quality, privacy compliance (e.g. PIPEDA, Law 25), and scalability of the data ecosystem.
This role requires a strong familiarity with common media analytics and technology tools, both syndicated and proprietary. The ideal candidate must be able to proactively communicate ideas and opportunities, build strong relationships with internal and external partners, and evolve the data operations practice across the Canadian offices. The candidate must have a mindset towards fostering processes through automation, as well as establishing data as the backbone of other OM media disciplines.
Primary Responsibilities
Administrative & Departmental Development
Work with OM Global Central Team, and local Annalect and Business Operations teams to establish agency-level standard Data Operations practices and thought leadership. Oversee application of such standards across all OM accounts.Act as subject matter expert on data operations and business intelligence solutions; prescriptively advise how they should be applied to deliver against client needs.Contribute to client statements of work (SOWs) and/or service-line agreements (SLAs) during contract negotiations, re-negotiations and renewalsWork with team leadership, finance and data solutions resourcing, both onshore and offshore, to establish resource rate cards, platform and staffing costs and various business engagement requirementsAlign resources to accounts based upon client project requirements and/or SOWs. Recruit new employees, as needed.Serve as the escalation point to address critical business issues; have direct conversations with internal teams and clients, as needed. Support the development of short-term plans to prioritize needs and to resolve urgent issues.Analyze employee time utilization to ensure employee hours are properly scoped to the right projects
Data Management & Strategy
Collaborate with the Managing Director of Data Consulting and Operations on both overall OM, and individual client, data strategyDefine standards and best practices for data ingestion, data harmonization, data storage and data governance.Act as the subject matter expert for projects relating to data quality and business rulesDemand best practices are being followed by onshore and offshore data teams across all engagementsLead and manage cross-functional and cross-organizational teams to understand complex data issues involving multiple systemsEstablish priorities, develop improvement plans, allocate resources, and implement solutionsKeep up to date on digital operations - buy changes, creative specifications, etc
Data Governance & DocumentationLead the development of a comprehensive departmental data management and integrity program, including being accountable on cross-account adoption of a coordinated governance processDrive cross-discipline documentation process and create standardization for validating the implementation, optimization, and reconciliation of all campaign dataOversee the documentation of processes, workflows, and technical implementations of any project. Proactively identify, propose, and generate targeted solutions for data quality issues and operational inefficiencies.
People & Project Management
Socialize OM and projects tasks staging/RACIs - ensuring clarity on roles, responsibilities and expectations across teamsSupervise Directors and Managers to perform data operations, data quality assurance and client project tasks. Provide guidance to team members and promote a team environment.Accountable for growth of direct reports. Tailor OM, client and personal goals to develop and emphasize strengths of each direct report.
Experience, Skill and Technical Requirements10+ years’ experience in data operations and/or business intelligence, including 8+ years in a management role, 2+ years in a senior management role8+ years’ experience (media agency, in-house media team or retail media network), working directly with media data (ad server, display & video, search, social, offline, etc)8+ years’ experience in an agile development environmentMinimum 8 years’ experience in client facing workExperience managing teams that are onshore and offshoreStrong verbal and written communication skillsStrong organizational and project management skills (scoping, task staging, resource and change management)Advanced proficiency with one or more of: Salesforce Marketing Cloud Intelligence (fka Datorama), Power BI, Alteryx, Tableau. Experience with Google BigQuery and Cloud Composer 3 a plus.Intermediate proficiency with Amazon Web Services (S3, Redshift)3+ years’ experience with project management platforms such as Hive, Asana or SmartsheetIntermediate proficiency with Excel and PowerPoint
Position Summary
The Vice President, Head of Data Operations, is primarily responsible for Omnicom’s data architecture, governance, integrity, and movement of data.This role oversees data architecture, such as cloud-based platforms for storage and analytics, as well as the composer layer that allows for bespoke workflow and data pipelines to be designed/provisioned, and the orchestration layer to automate workflows/tasks that are durable, reliable and scalable. In general, this role focuses on upstream solution design and management (including how data is collected, structured, stored, and made accessible), and works closely with stakeholders in global engineering, local IT, and data solutions teams to maintain data quality, privacy compliance (e.g. PIPEDA, Law 25), and scalability of the data ecosystem.
This role requires a strong familiarity with common media analytics and technology tools, both syndicated and proprietary. The ideal candidate must be able to proactively communicate ideas and opportunities, build strong relationships with internal and external partners, and evolve the data operations practice across the Canadian offices. The candidate must have a mindset towards fostering processes through automation, as well as establishing data as the backbone of other OM media disciplines.
Primary Responsibilities
Administrative & Departmental Development
Work with OM Global Central Team, and local Annalect and Business Operations teams to establish agency-level standard Data Operations practices and thought leadership. Oversee application of such standards across all OM accounts.Act as subject matter expert on data operations and business intelligence solutions; prescriptively advise how they should be applied to deliver against client needs.Contribute to client statements of work (SOWs) and/or service-line agreements (SLAs) during contract negotiations, re-negotiations and renewalsWork with team leadership, finance and data solutions resourcing, both onshore and offshore, to establish resource rate cards, platform and staffing costs and various business engagement requirementsAlign resources to accounts based upon client project requirements and/or SOWs. Recruit new employees, as needed.Serve as the escalation point to address critical business issues; have direct conversations with internal teams and clients, as needed. Support the development of short-term plans to prioritize needs and to resolve urgent issues.Analyze employee time utilization to ensure employee hours are properly scoped to the right projects
Data Management & Strategy
Collaborate with the Managing Director of Data Consulting and Operations on both overall OM, and individual client, data strategyDefine standards and best practices for data ingestion, data harmonization, data storage and data governance.Act as the subject matter expert for projects relating to data quality and business rulesDemand best practices are being followed by onshore and offshore data teams across all engagementsLead and manage cross-functional and cross-organizational teams to understand complex data issues involving multiple systemsEstablish priorities, develop improvement plans, allocate resources, and implement solutionsKeep up to date on digital operations - buy changes, creative specifications, etc
Data Governance & DocumentationLead the development of a comprehensive departmental data management and integrity program, including being accountable on cross-account adoption of a coordinated governance processDrive cross-discipline documentation process and create standardization for validating the implementation, optimization, and reconciliation of all campaign dataOversee the documentation of processes, workflows, and technical implementations of any project. Proactively identify, propose, and generate targeted solutions for data quality issues and operational inefficiencies.
People & Project Management
Socialize OM and projects tasks staging/RACIs - ensuring clarity on roles, responsibilities and expectations across teamsSupervise Directors and Managers to perform data operations, data quality assurance and client project tasks. Provide guidance to team members and promote a team environment.Accountable for growth of direct reports. Tailor OM, client and personal goals to develop and emphasize strengths of each direct report.
Experience, Skill and Technical Requirements10+ years’ experience in data operations and/or business intelligence, including 8+ years in a management role, 2+ years in a senior management role8+ years’ experience (media agency, in-house media team or retail media network), working directly with media data (ad server, display & video, search, social, offline, etc)8+ years’ experience in an agile development environmentMinimum 8 years’ experience in client facing workExperience managing teams that are onshore and offshoreStrong verbal and written communication skillsStrong organizational and project management skills (scoping, task staging, resource and change management)Advanced proficiency with one or more of: Salesforce Marketing Cloud Intelligence (fka Datorama), Power BI, Alteryx, Tableau. Experience with Google BigQuery and Cloud Composer 3 a plus.Intermediate proficiency with Amazon Web Services (S3, Redshift)3+ years’ experience with project management platforms such as Hive, Asana or SmartsheetIntermediate proficiency with Excel and PowerPoint
