The Supervisor, Marketing Science is a leader within the department, a mentor to a data analyst, brand strategists, media assistants, and key clients. A subject matter expert with strong experience across media performance, including paid, owned, and earned platforms.
The Supervisor, Marketing Science is a seasoned professional, managing multiple stakeholders, accountable for delivery, quality and client value/satisfaction on a range of deliverables, overseeing and setting measurement strategy in go-to-market strategies, driving the scoping new business engagements and service offerings from a functional requirements perspective, presenting directly to clients with a deep understanding of their businesses and challenges, and speaking from a position of authority on questions across the media and business intelligence landscape.
What your day would look like:
Set strategic direction across clients/verticals
Guide, review, and govern key client deliverables
Must have the demonstrated ability to develop the strategic vision for client’s data strategy that aligns with company strategy
Understand best practices in data visualization
Identify key performance and diagnostic indicators
Identify brand, audience and campaign insights
Create and manage metrics framework
Partner team leaders and clients to determine their strategic business drivers, current and future business objectives. Diagnose and determine competencies and performance required in order to implement solutions.
Oversee Jr. analyst work streams
Desired Attributes:
Experience with delivering and operationalizing measurement solutions for clients
Very Strong written and verbal communication skills
Strong understanding of the media environment, particularly in regards to planning, strategy and implementation. Should also be familiar with major players on the vendor side.
Expertise and knowledge of the full spectrum of analytic capabilities, from measurement, to modeling and segmentation, testing, marketing mix and 1:1 attribution
Familiarity with as many as possible of the below data sources or types
Facebook Insights; Twitter Insights ; Radian6 or other social listening platform; YouTube Insights; Site Side Analytics (Omniture, Google Analytics, Web Trends, etc.); Display (DFA, DoubleClick, MediaMind, etc.); Search (Kenshoo, Google Adwords, etc.); Traditional Media (TV, Magazine, Radio, etc.); Competitive Intelligence; Brand Intelligence Data (YouGov, Net Promoter Score, Vizu, Millward Brown, etc.)
Ability to provide “thought leadership” and creative problem solving when dealing with a client’s data challenges
Experience orchestrating cross functional teams and their management towards delivery across a sophisticated KPI set
A passion for digital marketing, research and analytics
Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
Ability to set individual goals for analysts and measuring individual success / performance
OMG is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
About Omnicom Media Group Canada As a leading global media communications company, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. They are compromised of the full-service media networks OMD, PHD and Hearts & Science, Touche; as well as Annalect (OMG's data and analytics division) and a number of specialty media communications companies.
At OMG, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy and evidence to move faster, reach further and take smarter risks.
OMG is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Strategist. Reporting to a Director, the Strategist will be responsible for ensuring that all Paid Search Media deliverables are presented on time and of a high quality, and that all paid search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.
Possesses in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
~ Monitors the latest trends in Search and Amazon, as well as technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
~ Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
~ Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
~·Support junior team members
~ Bachelors degree in marketing, advertising, communications, marketing, public relations, MIS or stats preferred
Minimum 1 year of work experience, managing programs focused on delivering and optimizing paid search campaigns
Have strong program management and organizational skills being able to manage multiple projects at once
Be confident in analyzing and acting on marketing data
Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
Experience working with Microsoft Office products including Excel and Powerpoint
Diversity & Inclusion:
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups.
The Supervisor, Marketing Science is a leader within the department, a mentor to a data analyst, brand strategists, media assistants, and key clients. A subject matter expert with strong experience across media performance, including paid, owned, and earned platforms.
The Supervisor, Marketing Science is a seasoned professional, managing multiple stakeholders, accountable for delivery, quality and client value/satisfaction on a range of deliverables, overseeing and setting measurement strategy in go-to-market strategies, driving the scoping new business engagements and service offerings from a functional requirements perspective, presenting directly to clients with a deep understanding of their businesses and challenges, and speaking from a position of authority on questions across the media and business intelligence landscape.
What your day would look like:
Set strategic direction across clients/verticals
Guide, review, and govern key client deliverables
Must have the demonstrated ability to develop the strategic vision for client’s data strategy that aligns with company strategy
Understand best practices in data visualization
Identify key performance and diagnostic indicators
Identify brand, audience and campaign insights
Create and manage metrics framework
Partner team leaders and clients to determine their strategic business drivers, current and future business objectives. Diagnose and determine competencies and performance required in order to implement solutions.
Oversee Jr. analyst work streams
Desired Attributes:
Experience with delivering and operationalizing measurement solutions for clients
Very Strong written and verbal communication skills
Strong understanding of the media environment, particularly in regards to planning, strategy and implementation. Should also be familiar with major players on the vendor side.
Expertise and knowledge of the full spectrum of analytic capabilities, from measurement, to modeling and segmentation, testing, marketing mix and 1:1 attribution
Familiarity with as many as possible of the below data sources or types
Facebook Insights; Twitter Insights ; Radian6 or other social listening platform; YouTube Insights; Site Side Analytics (Omniture, Google Analytics, Web Trends, etc.); Display (DFA, DoubleClick, MediaMind, etc.); Search (Kenshoo, Google Adwords, etc.); Traditional Media (TV, Magazine, Radio, etc.); Competitive Intelligence; Brand Intelligence Data (YouGov, Net Promoter Score, Vizu, Millward Brown, etc.)
Ability to provide “thought leadership” and creative problem solving when dealing with a client’s data challenges
Experience orchestrating cross functional teams and their management towards delivery across a sophisticated KPI set
A passion for digital marketing, research and analytics
Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot)
Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
Ability to set individual goals for analysts and measuring individual success / performance
OMG is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
About Omnicom Media Group Canada As a leading global media communications company, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. They are compromised of the full-service media networks OMD, PHD and Hearts & Science, Touche; as well as Annalect (OMG's data and analytics division) and a number of specialty media communications companies.
At OMG, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy and evidence to move faster, reach further and take smarter risks.
OMG is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Strategist. Reporting to a Director, the Strategist will be responsible for ensuring that all Paid Search Media deliverables are presented on time and of a high quality, and that all paid search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.
Possesses in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
~ Monitors the latest trends in Search and Amazon, as well as technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
~ Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
~ Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
~·Support junior team members
~ Bachelors degree in marketing, advertising, communications, marketing, public relations, MIS or stats preferred
Minimum 1 year of work experience, managing programs focused on delivering and optimizing paid search campaigns
Have strong program management and organizational skills being able to manage multiple projects at once
Be confident in analyzing and acting on marketing data
Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
Experience working with Microsoft Office products including Excel and Powerpoint
Diversity & Inclusion:
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups.
Purpose of the role:
The Planning Associate Director is expected to lead the Integrated OMG team by delivering superior client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Associate Planning Director will have an intimate knowledge of the client’s business and the media marketplace and apply this knowledge to help the OMG integrated team to drive results and exceed client KPIs. The Planning Associate Director will mentor and supervise direct reports
You will be the leader. You will guide an enthusiastic team of cross discipline professionals. You will elevate the team’s performance through leading by example. You will consistently give your best and encourage the same from others. You will be engaged in the ongoing day-to-day work with specific focus on liaising with the integrated team to create remarkable plans designed to exceed the defined success metrics. This result will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.
You will be an essential and valuable member of the OMG team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable OMG opinions, perspectives and hypotheses. You will focus attention towards OMG business and operational goals to help ensure the ongoing health of the agency. Financial targets, investment obligations and proprietary tool adoption are some of the key areas of attention.
An excellent Associate Director is both creative and an analytical leader. They will be recognized for their business acumen, entrepreneurial vision, passion, sense of organization, customer service, level of rigor, teamwork, leadership, accuracy, attention to detail and creativity. Lean forward and get started!
Your Responsibilities:
Media Planning – Ensure the team infuses every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance
Team – Engage and supervise your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking. Ensure you are engaged with your Director/VP as the business requires
Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business. Account health is rooted in client satisfaction
Cross Team Alignment – Be an agency leader and ensure the team is inclusive of multiple disciplines – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms
Some Specific Responsibilities:
Maintain appropriate confidentiality of client and agency information
Ensure team is focused to deliver against stated OMG business targets and programs
Key contact for appropriate senior level client business and full team
Complete understanding of the client-agency contract
Responsible for overall media process (planning/buying/on-line/strategy/data management etc)
Own the relationships with appropriate partner agency personnel
Accountable to the OMG Senior Leadership team for working towards defined agency goals for finance, employee development, new business growth, training and overall health of OMG
Accountability for providing ongoing strategic insight into client business
Actively support/input/develop strategic documents/discussion
Participate in new business pitches as required
Contribute to the OMG team with respect to recruiting and completing Growth Plans and performance reviews as appropriate
Client Interaction / Satisfaction
Understanding client marketplace dynamics (economic, sales, competitive, consumer)
Ensure utilization of OMG Proprietary and industry research tools in plan development
Fully understand the financial and billing position of each client
Ensure appropriate preparation and presentation of reports and strategic analyses to clients and/or support the team as they develop reports/documents
In depth knowledge of all media – offline and online and strategies
Print, OOH, Radio, Broadcast, Social, Digital, event, sponsorship
Demonstrate solid expertise/knowledge of data and analytics
Ensure proper client training from a media/communications perspective
Actively participate and ensure team supports OMG Values and agency initiatives
Run client education seminars
Prepare and manage the Growth Plans for all direct reports
Key Qualifications
# University/College education in marketing, communication or other relevant fields
#8+ years of experience in media or related fields
# Bilingualism an asset but not required
# Working knowledge of digital and traditional media ecosystem
# Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)
# Working knowledge of Excel and Microsoft Office Software
The Talent Acquisition, Specialist works closely with internal and external stakeholders to resolve staffing needs, determine selection criteria and source potential candidates. The Talent Acquisition, Specialist will manage and coordinate all communication with candidates during the sourcing and interviewing process and is responsible for maintaining a high degree of confidentiality and sensitivity.
Responsibilities
- Maintain all relevant information about candidates and recruitment campaigns
- Consult with hiring managers to help them make optimal hiring decisions
- Execute a strategic recruiting plan and provide an engaging and positive experience for hiring managers and candidates throughout the recruitment lifecycle
- Ensure compliance with recruitment policies and procedures
- Manage and coordinate all communication with candidates, including interviews, offers, salary negotiations, and start dates
- Embed diversity conversations in all recruitment and sourcing activities
- Establish and maintain strong relationships with hiring managers, collaborate with them to understand their needs, and develop a plan for successfully sourcing qualified candidates for each position
- Establish and continuously pipeline qualified talent for current and future hiring needs
- Provide feedback and follow-ups to ensure a positive candidate experience
- Provide training on recruitment tools and processes to hiring managers
- Facilitate pre-interview assessments (if applicable).
- Keep current on recruitment technologies, sourcing tools, and social media channels
Education
- Human Resources Management (Bachelor's degree)
Skills
- Recruiting Strategies (Intermediate)
- Applicant Tracking Systems (Intermediate)
- Labor and Employment Laws (Intermediate)
- Networking (Intermediate)
- Microsoft Office Suite (Intermediate)
Key Performance Indicators (KPIs)
- The effectiveness of data-driven recruiting strategy (example time to fill, cost per hire, quality of hire, candidate experience, sourcing channel efficiency, interview to offer ratios, offer acceptance rate, hiring manager satisfaction, Career site visit to application ratio, )
- Building greater focus on DE&I into recruiting programs
- Deliver Training (manager training etc.)
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
About Omnicom Media Group Canada As a leading global media communications company, with data at the core, Omnicom Media Group creates end-to-end solutions for clients, anywhere, swiftly and efficiently. They are compromised of the full-service media networks OMD, PHD and Hearts & Science, Touche; as well as Annalect (OMG's data and analytics division) and a number of specialty media communications companies.
At OMG, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy and evidence to move faster, reach further and take smarter risks.
OMG is experiencing growth and seeking a talented individual to join our Performance team as a Paid Search Strategist. Reporting to a Director, the Strategist will be responsible for ensuring that all Paid Search Media deliverables are presented on time and of a high quality, and that all paid search advertising campaigns meet client objectives. This position will work closely with the Account Management and the Client Strategy & Development teams.
Possesses in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
~ Monitors the latest trends in Search and Amazon, as well as technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
~ Exhibits solid communication skills in order to effectively present strategic and tactical plans to clients and internal teams
~ Possesses well developed analytical ability to extract insight from data and plan next steps across multiple marketing mediums
~·Support junior team members
~ Bachelors degree in marketing, advertising, communications, marketing, public relations, MIS or stats preferred
Minimum 1 year of work experience, managing programs focused on delivering and optimizing paid search campaigns
Have strong program management and organizational skills being able to manage multiple projects at once
Be confident in analyzing and acting on marketing data
Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
Experience working with Microsoft Office products including Excel and Powerpoint
Diversity & Inclusion:
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups.
Purpose of the role:
The Planning Associate Director is expected to lead the Integrated OMG team by delivering superior client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Associate Planning Director will have an intimate knowledge of the client’s business and the media marketplace and apply this knowledge to help the OMG integrated team to drive results and exceed client KPIs. The Planning Associate Director will mentor and supervise direct reports
You will be the leader. You will guide an enthusiastic team of cross discipline professionals. You will elevate the team’s performance through leading by example. You will consistently give your best and encourage the same from others. You will be engaged in the ongoing day-to-day work with specific focus on liaising with the integrated team to create remarkable plans designed to exceed the defined success metrics. This result will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.
You will be an essential and valuable member of the OMG team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable OMG opinions, perspectives and hypotheses. You will focus attention towards OMG business and operational goals to help ensure the ongoing health of the agency. Financial targets, investment obligations and proprietary tool adoption are some of the key areas of attention.
An excellent Associate Director is both creative and an analytical leader. They will be recognized for their business acumen, entrepreneurial vision, passion, sense of organization, customer service, level of rigor, teamwork, leadership, accuracy, attention to detail and creativity. Lean forward and get started!
Your Responsibilities:
Media Planning – Ensure the team infuses every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance
Team – Engage and supervise your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking. Ensure you are engaged with your Director/VP as the business requires
Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business. Account health is rooted in client satisfaction
Cross Team Alignment – Be an agency leader and ensure the team is inclusive of multiple disciplines – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms
Some Specific Responsibilities:
Maintain appropriate confidentiality of client and agency information
Ensure team is focused to deliver against stated OMG business targets and programs
Key contact for appropriate senior level client business and full team
Complete understanding of the client-agency contract
Responsible for overall media process (planning/buying/on-line/strategy/data management etc)
Own the relationships with appropriate partner agency personnel
Accountable to the OMG Senior Leadership team for working towards defined agency goals for finance, employee development, new business growth, training and overall health of OMG
Accountability for providing ongoing strategic insight into client business
Actively support/input/develop strategic documents/discussion
Participate in new business pitches as required
Contribute to the OMG team with respect to recruiting and completing Growth Plans and performance reviews as appropriate
Client Interaction / Satisfaction
Understanding client marketplace dynamics (economic, sales, competitive, consumer)
Ensure utilization of OMG Proprietary and industry research tools in plan development
Fully understand the financial and billing position of each client
Ensure appropriate preparation and presentation of reports and strategic analyses to clients and/or support the team as they develop reports/documents
In depth knowledge of all media – offline and online and strategies
Print, OOH, Radio, Broadcast, Social, Digital, event, sponsorship
Demonstrate solid expertise/knowledge of data and analytics
Ensure proper client training from a media/communications perspective
Actively participate and ensure team supports OMG Values and agency initiatives
Run client education seminars
Prepare and manage the Growth Plans for all direct reports
Key Qualifications
# University/College education in marketing, communication or other relevant fields
#8+ years of experience in media or related fields
# Bilingualism an asset but not required
# Working knowledge of digital and traditional media ecosystem
# Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)
# Working knowledge of Excel and Microsoft Office Software
Purpose of the role:
The Planning Associate Director is expected to lead the Integrated OMG team by delivering superior client satisfaction through the building and execution of strategic, competitive, and creative media plans. The Associate Planning Director will have an intimate knowledge of the client’s business and the media marketplace and apply this knowledge to help the OMG integrated team to drive results and exceed client KPIs. The Planning Associate Director will mentor and supervise direct reports
You will be the leader. You will guide an enthusiastic team of cross discipline professionals. You will elevate the team’s performance through leading by example. You will consistently give your best and encourage the same from others. You will be engaged in the ongoing day-to-day work with specific focus on liaising with the integrated team to create remarkable plans designed to exceed the defined success metrics. This result will be achieved by leveraging proprietary tools including OMNI Studio, incorporating best practices, understanding investment strategies, incorporating analytics and being open to different ideas and perspectives.
You will be an essential and valuable member of the OMG team through positive and professional engagement of client teams, agency partners, media partners and field experts. Multiple data points and facts will enable you to develop defendable OMG opinions, perspectives and hypotheses. You will focus attention towards OMG business and operational goals to help ensure the ongoing health of the agency. Financial targets, investment obligations and proprietary tool adoption are some of the key areas of attention.
An excellent Associate Director is both creative and an analytical leader. They will be recognized for their business acumen, entrepreneurial vision, passion, sense of organization, customer service, level of rigor, teamwork, leadership, accuracy, attention to detail and creativity. Lean forward and get started!
Your Responsibilities:
Media Planning – Ensure the team infuses every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance
Team – Engage and supervise your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking. Ensure you are engaged with your Director/VP as the business requires
Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business. Account health is rooted in client satisfaction
Cross Team Alignment – Be an agency leader and ensure the team is inclusive of multiple disciplines – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms
Some Specific Responsibilities:
Maintain appropriate confidentiality of client and agency information
Ensure team is focused to deliver against stated OMG business targets and programs
Key contact for appropriate senior level client business and full team
Complete understanding of the client-agency contract
Responsible for overall media process (planning/buying/on-line/strategy/data management etc)
Own the relationships with appropriate partner agency personnel
Accountable to the OMG Senior Leadership team for working towards defined agency goals for finance, employee development, new business growth, training and overall health of OMG
Accountability for providing ongoing strategic insight into client business
Actively support/input/develop strategic documents/discussion
Participate in new business pitches as required
Contribute to the OMG team with respect to recruiting and completing Growth Plans and performance reviews as appropriate
Client Interaction / Satisfaction
Understanding client marketplace dynamics (economic, sales, competitive, consumer)
Ensure utilization of OMG Proprietary and industry research tools in plan development
Fully understand the financial and billing position of each client
Ensure appropriate preparation and presentation of reports and strategic analyses to clients and/or support the team as they develop reports/documents
In depth knowledge of all media – offline and online and strategies
Print, OOH, Radio, Broadcast, Social, Digital, event, sponsorship
Demonstrate solid expertise/knowledge of data and analytics
Ensure proper client training from a media/communications perspective
Actively participate and ensure team supports OMG Values and agency initiatives
Run client education seminars
Prepare and manage the Growth Plans for all direct reports
Key Qualifications
# University/College education in marketing, communication or other relevant fields
#8+ years of experience in media or related fields
# Bilingualism an asset but not required
# Working knowledge of digital and traditional media ecosystem
# Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)
# Working knowledge of Excel and Microsoft Office Software
The Supervisor, Marketing Science is a leader within the department, a mentor to a data analyst, brand strategists, media assistants, and key clients. A subject matter expert with strong experience across media performance, including paid, owned, and earned platforms. The Supervisor, Marketing Science is a seasoned professional, managing multiple stakeholders, accountable for delivery, quality and client value/satisfaction on a range of deliverables, overseeing and setting measurement strategy in go-to-market strategies, driving the scoping new business engagements and service offerings from a functional requirements perspective, presenting directly to clients with a deep understanding of their businesses and challenges, and speaking from a position of authority on questions across the media and business intelligence landscape. What your day would look like: Set strategic direction across clients/verticals Guide, review, and govern key client deliverables Must have the demonstrated ability to develop the strategic vision for client’s data strategy that aligns with company strategy Understand best practices in data visualization Identify key performance and diagnostic indicators Identify brand, audience and campaign insights Create and manage metrics framework Partner team leaders and clients to determine their strategic business drivers, current and future business objectives. Diagnose and determine competencies and performance required in order to implement solutions. Oversee Jr. analyst work streams Desired Attributes: Experience with delivering and operationalizing measurement solutions for clients Very Strong written and verbal communication skills Strong understanding of the media environment, particularly in regards to planning, strategy and implementation. Should also be familiar with major players on the vendor side. Expertise and knowledge of the full spectrum of analytic capabilities, from measurement, to modeling and segmentation, testing, marketing mix and 1:1 attribution Familiarity with as many as possible of the below data sources or types Facebook Insights; Twitter Insights ; Radian6 or other social listening platform; YouTube Insights; Site Side Analytics (Omniture, Google Analytics, Web Trends, etc.); Display (DFA, DoubleClick, MediaMind, etc.); Search (Kenshoo, Google Adwords, etc.); Traditional Media (TV, Magazine, Radio, etc.); Competitive Intelligence; Brand Intelligence Data (YouGov, Net Promoter Score, Vizu, Millward Brown, etc.) Ability to provide “thought leadership” and creative problem solving when dealing with a client’s data challenges Experience orchestrating cross functional teams and their management towards delivery across a sophisticated KPI set A passion for digital marketing, research and analytics Comprehensive knowledge of ad technologies and research techniques (how they work, and how to troubleshoot) Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics) Ability to set individual goals for analysts and measuring individual success / performance OMG is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
