Company Overview: OMG Canada’s Capabilities Group delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services includes programmatic media buying for all digital channels, audience segmentation and measurement, and media insights derived from rigorous statistical analysis.
Position and Responsibilities This role is responsible for the creation and ongoing support for diagnostic-based reports to communicate ad delivery, media quality, and tracking advertiser objectives across all of OMG’s roster of advertisers including, but not limited to McDonald’s, Volkswagen, Scotiabank, and Disney. You will use manual and automated strategies to extract and visualize data from a variety of digital media databases from Google, Facebook, Amazon, YouTube, and The Trade Desk to name a few. You will identify gaps in reporting to provide compelling recommendations and leverage different technologies to improve efficiency and optimize results for Activation, Operations, Finance, and Media Investment teams. You must be able to work independently and as part of the OMG Capabilities team to coordinate efforts, collaborate, and build strong relationships with internal stakeholders.
Key Skills and Experience: • BA or College degree in Business, Computer Science, or Mathematics • Advanced SQL query skills • Experience working with REST API to extract, manipulate, and automate data reporting from various databases • Practical knowledge of visualization tools (Alteryxor Tableau or Power BI or Looker) • Experience with Python/R/Scala • Familiarity with cloud computing platforms (AWS or GCP or Azure) • Expertise in Data analysis in Microsoft Excel and preferably VBA exposure • Familiarity with Datorama(preferred) • Experience in digital media (preferred)
This position reports directly to the Lead Engineer on the Capabilities team. The successful candidate will have the opportunity to collaborate across the Capabilities team, with colleagues in inactivation, ad operations, engineering, marketing science and data science.
Diversity & Inclusion: Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
As the Strategy Lead, you will take on a pivotal role in shepherding the cross-disciplinary team to develop and implement innovative and effective media strategies that elevate client satisfaction and surpass key performance indicators.
As a thought leader with 5+ years of strategic planning experience within an advertising agency environment, you have a unique combination of analytical skills and creativity. You are consumer-obsessed - skilled and resourceful at scouring different market research sources and appropriately interpreting data to improve audience understanding and design. You have a keen awareness of cultural and industry trends and a proven track record for synthesizing data and trends to create and cultivate meaningful insights that act as the spark for your inspiring responses to the client's briefs.
Once the strategy is set, you are an expert at driving vision and purpose - partnering with your colleagues in Planning and Activation to translate your strategic plans into actionable tactics and go to market approaches that 'wow' clients and drive preference with consumers.
High Rigor - Level 5
Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work.Demonstrates a comprehensive and nuanced understanding of the principles and practices of high rigor. Consistently applies rigorous standards and practices to achieve optimal outcomes. Exhibits exceptional critical thinking and problem-solving abilities. Advances the field through innovation, research, and thought leadership. Serves as a recognized authority and influencer in the domain of high rigor. Thinking Strategically - Level 4
Definition: Seeing and synthesizing different sides of an issue, examining the full range of options and outcomes, and building intellectual frameworks to guide analysis and action.Develops strategies for dealing with multi-dimensional issues, considering interrelated factors for which there is incomplete and contradictory information. Conducts ongoing risk analysis, recognizing strategic opportunities for success as well as potential risks. Adjusts strategies to address opportunities as well as potential risks. Maintains a broad, strategic perspective while identifying and focusing on crucial details. Articulates the dynamic relationships, viewpoints and agendas, both acknowledged and implicit, of key players and stakeholders in own areas of expertise. Bias for Action - Level 5
Definition: Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.Sets the standard for speed and efficiency within the organization. Demonstrates exceptional productivity without compromising quality. Recognized as an expert in optimizing processes and achieving maximum efficiency. Makes well-informed decisions swiftly, considering multiple perspectives and potential outcomes. Actively seeks out new opportunities and challenges the status quo to foster innovation. Ownership - Level 5
Definition: Taking responsibility and ownership of your work, decisions, and outcomes. Knowing when to collaborate to drive resolution.Fosters a culture of ownership and accountability within the team or organization. Takes responsibility for the overall success and impact of projects and initiatives. Ensures that the entire organization is held accountable to the highest standards, codes and legislation. Inspires trust and confidence through their actions and behavior. Holds other leaders accountable for giving individuals/teams the freedom in deciding how to get work done. Addresses systemic barriers that undermine personal and team accountability.
Drive Results - Level 5
Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations.Actively promotes a culture of achievement, inspiring and motivating others to strive for excellence and continuous improvement. Facilitates the development and implementation of objective criteria to measure and improve critical organizational processes and outputs. Clarifies the boundaries of acceptable risk, congruent with achieving high quality results. Customer Obsessed - Level 5
Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies.Partners with the executive leadership team and other stakeholders to analyze, design, document, and communicate the strategic plan for improving the customer experience. Leads the implementation and measurement of marketing mix, multichannel, key performance indicators, reach, and ROI on all marketing, outreach and service activities. Builds strategy regarding third party vendor management and develops plans to improve business spend. Champions customer experience as a key business activity across all levels of the organization. Marketing Metrics - Level 4
Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment.Uses findings from the evaluation of marketing activities to identify recommendations for how to improve the marketing strategy. Evaluates the impact of marketing initiatives on the organization's performance . Uses appropriate financial tools to evaluate impact of marketing initiatives. Measures the effectiveness of marketing, advertising, and communications programs and strategies. Coaches others on marketing evaluation concepts, principles, techniques, and methods. Identifies potential opportunities for or threats to the organization that can impact the marketing strategy. Team Leadership - Level 5
Definition: Assuming a leadership role in helping others achieve excellent results.Cultivates a feeling of energy, excitement and optimism in the team. Creates an environment where team members consistently push for improved team performance and productivity. Acts as a role model in demonstrating the organization's culture and values. Account Management - Level 5
Definition: Building long-term, value-based relationships with accounts, developing business and maximizing revenue while reducing the time and costs in managing them.Oversees the strategic annual business plans for assigned key accounts. Manages business relationships with the organization's most strategically important customers. Leads solution development efforts that best address customer needs, coordinating the involvement of marketing, sales, and business development teams. Establishes internal communication processes to inform the organization regarding its largest accounts, gaining the organization's support for strategic account development. Responsibilities Analyze market trends and competitive data to provide insights into the category and industry, ensuring clients stay informed. Leverage unique data and cultural intelligence tools to deliver strategic and concise recommendations tailored to client needs. Continuously assess brand performance and health, collaborating with Marketing Science teams to align brand and performance strategies Utilize qualitative and quantitative intelligence to anticipate consumer needs, informing brand and media strategy effectively. Lead the development of best-in-class strategic recommendations with clear storytelling, catering to the needs of both senior leaders and day-to-day media teams. Maintain a relentless focus on strategies that drive business outcomes and unlock revenue for clients. Develop and implement innovation roadmaps to align with client business objectives and ensure applied strategies. Create and facilitate workshops that prompt thought-provoking discussions and insights for clients. Deliver thought leadership showcasing future-focused POVs that enhance strategic products and guide both internal and external work. Partner with creative, PR, and event agencies within an integrated agency team to execute cohesive campaign work that drives client success. Skills Excellent Leadership (Advanced) and Management (Advanced) skills, with the ability to inspire and motivate a team. Strong Analytical (Advanced) and strategic thinking (Advanced) abilities, with the capability to derive actionable insights from Data (Advanced). Exceptional Communication (Expert) and interpersonal (Expert) skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners. Proficiency in Media Planning (Expert) and buying tools and platforms (Expert) (Expert). Strong understanding of Project Management Methodologies (Advanced) and process improvement techniques (Advanced) Exceptional long-form narrative writing (Expert) skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative. OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA) . click apply for full job details
We are seeking a highly skilled Planning Analytics Developer to join our growing team. The ideal candidate will have expertise in designing, developing, and optimizing IBM Planning Analytics (formerly known as TM1) solutions. In this role, you will collaborate with business stakeholders to deliver solutions that support strategic planning, budgeting, forecasting, and reporting.
You will be responsible for ensuring that the IBM Planning Analytics platform is configured to meet the needs of the business while driving improvements in the performance and scalability of financial and operational models.
Key Responsibilities : Design, develop, and maintain IBM Planning Analytics solutions for financial planning, budgeting, forecasting, and reporting. Provide support for end users on a global platform, including troubleshooting, training, and documentation Gather requirements, create functional specifications, and deliver solutions that meet those needs using IBM Planning Analytics. Develop and optimize cubes, dimensions, and models in IBM Planning Analytics (TM1) to support business processes and reporting needs. Implement business logic, rules, and calculations using TM1 rules and TurboIntegrator processes. Develop reports, dashboards, and visualizations using IBM Planning Analytics for Excel (PAX) and other reporting tools such as IBM Cognos or similar platforms. Conduct performance tuning, troubleshooting, and optimization of the IBM Planning Analytics environment to ensure efficient and scalable systems. Work with IT and other departments to ensure seamless data integration and ensure compliance with internal policies and external regulations. Implement security models in IBM Planning Analytics and ensure data integrity across various business functions. Collaborate in the implementation of best practices for planning, budgeting, forecasting, and reporting across the organization.
Skills & Qualifications : Bachelor’s degree Proven experience working with IBM Planning Analytics (TM1) for financial modeling, planning, and analysis. Hands-on experience with the IBM Planning Analytics platform (including TM1, TurboIntegrator, and PAX). Strong proficiency in MDX (Multidimensional Expressions) and TM1 rules. Excellent knowledge of data modeling, cube design, and performance tuning techniques within IBM Planning Analytics. Familiarity with reporting and dashboard creation, preferably using IBM Cognos or other BI tools. Basic knowledge and understanding of SQL a plus Strong problem-solving skills and the ability to handle multiple projects and deadlines. Excellent communication skills and the ability to work with cross-functional teams. Knowledge of financial processes, planning, budgeting, and forecasting is a plus.
Preferred Qualifications : Certifications related to IBM Planning Analytics (TM1). Familiarity with other IBM solutions such as Cognos Analytics or IBM Cloud Pak for Data. Experience in financial modeling and data visualization best practices.
What We Offer : Competitive salary and benefits package. Opportunities for career advancement and professional development. Collaborative and innovative work environment. Flexible working arrangements.
If you are a passionate developer with a strong background in IBM Planning Analytics and are excited about solving complex business problems with technology, we encourage you to apply!
Diversity & Inclusion At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
As the Strategy Lead, you will take on a pivotal role in shepherding the cross-disciplinary team to develop and implement innovative and effective media strategies that elevate client satisfaction and surpass key performance indicators.
As a thought leader with 5+ years of strategic planning experience within an advertising agency environment, you have a unique combination of analytical skills and creativity. You are consumer-obsessed – skilled and resourceful at scouring different market research sources and appropriately interpreting data to improve audience understanding and design. You have a keen awareness of cultural and industry trends and a proven track record for synthesizing data and trends to create and cultivate meaningful insights that act as the spark for your inspiring responses to the client’s briefs.
Once the strategy is set, you are an expert at driving vision and purpose – partnering with your colleagues in Planning and Activation to translate your strategic plans into actionable tactics and go to market approaches that ‘wow’ clients and drive preference with consumers.
High Rigor - Level 5 Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work. Demonstrates a comprehensive and nuanced understanding of the principles and practices of high rigor. Consistently applies rigorous standards and practices to achieve optimal outcomes. Exhibits exceptional critical thinking and problem-solving abilities. Advances the field through innovation, research, and thought leadership. Serves as a recognized authority and influencer in the domain of high rigor.
Thinking Strategically - Level 4 Definition: Seeing and synthesizing different sides of an issue, examining the full range of options and outcomes, and building intellectual frameworks to guide analysis and action. Develops strategies for dealing with multi-dimensional issues, considering interrelated factors for which there is incomplete and contradictory information. Conducts ongoing risk analysis, recognizing strategic opportunities for success as well as potential risks. Adjusts strategies to address opportunities as well as potential risks. Maintains a broad, strategic perspective while identifying and focusing on crucial details. Articulates the dynamic relationships, viewpoints and agendas, both acknowledged and implicit, of key players and stakeholders in own areas of expertise.
Bias for Action - Level 5 Definition: Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking. Sets the standard for speed and efficiency within the organization. Demonstrates exceptional productivity without compromising quality. Recognized as an expert in optimizing processes and achieving maximum efficiency. Makes well-informed decisions swiftly, considering multiple perspectives and potential outcomes. Actively seeks out new opportunities and challenges the status quo to foster innovation.
Ownership - Level 5 Definition: Taking responsibility and ownership of your work, decisions, and outcomes. Knowing when to collaborate to drive resolution. Fosters a culture of ownership and accountability within the team or organization. Takes responsibility for the overall success and impact of projects and initiatives. Ensures that the entire organization is held accountable to the highest standards, codes and legislation. Inspires trust and confidence through their actions and behavior. Holds other leaders accountable for giving individuals/teams the freedom in deciding how to get work done. Addresses systemic barriers that undermine personal and team accountability.
Drive Results - Level 5 Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations. Actively promotes a culture of achievement, inspiring and motivating others to strive for excellence and continuous improvement. Facilitates the development and implementation of objective criteria to measure and improve critical organizational processes and outputs. Clarifies the boundaries of acceptable risk, congruent with achieving high quality results.
Customer Obsessed - Level 5 Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies. Partners with the executive leadership team and other stakeholders to analyze, design, document, and communicate the strategic plan for improving the customer experience. Leads the implementation and measurement of marketing mix, multichannel, key performance indicators, reach, and ROI on all marketing, outreach and service activities. Builds strategy regarding third party vendor management and develops plans to improve business spend. Champions customer experience as a key business activity across all levels of the organization.
Marketing Metrics - Level 4 Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment. Uses findings from the evaluation of marketing activities to identify recommendations for how to improve the marketing strategy. Evaluates the impact of marketing initiatives on the organization's performance . Uses appropriate financial tools to evaluate impact of marketing initiatives. Measures the effectiveness of marketing, advertising, and communications programs and strategies. Coaches others on marketing evaluation concepts, principles, techniques, and methods. Identifies potential opportunities for or threats to the organization that can impact the marketing strategy.
Team Leadership - Level 5 Definition: Assuming a leadership role in helping others achieve excellent results. Cultivates a feeling of energy, excitement and optimism in the team. Creates an environment where team members consistently push for improved team performance and productivity. Acts as a role model in demonstrating the organization's culture and values.
Account Management - Level 5 Definition: Building long-term, value-based relationships with accounts, developing business and maximizing revenue while reducing the time and costs in managing them. Oversees the strategic annual business plans for assigned key accounts. Manages business relationships with the organization's most strategically important customers. Leads solution development efforts that best address customer needs, coordinating the involvement of marketing, sales, and business development teams. Establishes internal communication processes to inform the organization regarding its largest accounts, gaining the organization's support for strategic account development.
Responsibilities
Analyze market trends and competitive data to provide insights into the category and industry, ensuring clients stay informed. Leverage unique data and cultural intelligence tools to deliver strategic and concise recommendations tailored to client needs. Continuously assess brand performance and health, collaborating with Marketing Science teams to align brand and performance strategies Utilize qualitative and quantitative intelligence to anticipate consumer needs, informing brand and media strategy effectively. Lead the development of best-in-class strategic recommendations with clear storytelling, catering to the needs of both senior leaders and day-to-day media teams. Maintain a relentless focus on strategies that drive business outcomes and unlock revenue for clients. Develop and implement innovation roadmaps to align with client business objectives and ensure applied strategies. Create and facilitate workshops that prompt thought-provoking discussions and insights for clients. Deliver thought leadership showcasing future-focused POVs that enhance strategic products and guide both internal and external work. Partner with creative, PR, and event agencies within an integrated agency team to execute cohesive campaign work that drives client success.
Skills
Excellent Leadership (Advanced) and Management (Advanced) skills, with the ability to inspire and motivate a team. Strong Analytical (Advanced) and strategic thinking (Advanced) abilities, with the capability to derive actionable insights from Data (Advanced). Exceptional Communication (Expert) and interpersonal (Expert) skills, with the ability to collaborate effectively with cross-functional teams and build relationships with external partners. Proficiency in Media Planning (Expert) and buying tools and platforms (Expert) (Expert). Strong understanding of Project Management Methodologies (Advanced) and process improvement techniques (Advanced) Exceptional long-form narrative writing (Expert) skills, demonstrated ability to craft compelling stories that engage the audience, convey complex ideas clearly in order to effectively detail a strategy, problem, solution or Initiative.
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA). This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity. It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
Description: The Programmatic Media Specialist, Marketplace Operation is a critical member of OMG’s Digital Inventory team workingto build OMG’s programmatic integrations with publishers across display,video, and audio.
Responsibilities: Implementation of programmatic integrations with digital publishers, across display, mobileand video advertising. Implementation and management of deal-IDs via industry SSP/ DSP platforms and OMG’s proprietary digital inventory graph. Publisher relationship development vis-a-vis operational counterparts at digital media companies. Troubleshooting Deal IDs for Trading teams via SSP/DSP/Publishers. Updating and maintaining Publishers URL lists of PMP Deals. Updating weekly inventory status documents as it pertains to her/his responsibilities. Performing publisher network analytics to evaluate inventory quality and volumes
Skills: Familiarity with supply-side digital media platforms like Google Ad Manager/Adx, IndexExchange, Magnite, etc. a plus. Experience in digital media operations, such as an ad operations role at a digital mediapublisher a strongplus. Diligence and detail orientation in the execution of project tasks. Strong organizational skills. Strong communication and people skills. Aggressive & proactive follow ups Enjoys challenge of setting & meeting deadlines. Willingness to learn.
Target Candidates: Programmatic Activation experience interested in a shift to broaden knowledge & experience on Programmatic Inventory. Ad operations experience at a digital publisher or ad network looking to expand ad operations knowledge into programmatic media. Publisher development experience at an ad network looking to make a shift from ad network to programmatic media. Account management experience at a technology platform company interested in applying knowledgeto buy side programmatic media.
Required experience: Hands on Digital Experience/Familiarity within DSP/SSP/Publisher side: 1 to 2 years
Diversity & Inclusion At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
Senior Associate, Digital Activation
As the Senior Associate, Digital Activation, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day digital executions, with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers.A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization. You will also tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.
High Rigor - Level 3 Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work. Displays a deep understanding of the principles and practices associated with high rigor in business. Applies advanced analytical thinking and problem-solving skills to complex challenges. Demonstrates intellectual curiosity and actively seeks out opportunities for growth and learning. Consistently produces work that demonstrates meticulous attention to detail and accuracy. Engages in critical thinking and effectively communicates complex ideas to others
Drive Results - Level 3 Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations. Takes ownership of tasks and demonstrates persistence in overcoming obstacles to achieve desired outcomes. Contributes ideas for improvements in work methods, systems, processes, and procedures. Sets challenging yet attainable objectives and develops action plans to accomplish them.
Customer Obsessed - Level 3 Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies. Leads the development of customer research, personas, and journey maps to highlight challenges and opportunities. Provides justification for changes in the customer experience strategy based on customer loyalty analyses. Reviews and analyzes the competitive marketplace for patterns and trends and recommends adjustments to operational activities. Support organization-wide alignment on best practices for cultivating a dynamic customer experience.
Digital Marketing - Level 3 Definition: Developing digital strategies, programs, and tools in line with organization's branding and sales objectives. Analyzes measurement data to inform the evaluation of the digital marketing strategy. Suggests techniques to drive new customer acquisitions through paid and organic multichannels. Keeps up to date on trends and developments in SEM/SEO, mobile, video, email, social media, and affiliate programs. Develops and executes effective digital marketing plans aligned with the digital marketing strategy. Manages a digital advertising budget and brings new acquisition goals in line with cost per acquisition target. Sources, qualifies, and negotiates with third party agencies to drive new traffic within cost per acquisition targets. Collaborates with internal teams to create ads and landing pages with the goal of optimizing conversions
Content Marketing - Level 3 Definition: Developing content strategies, programs, and tools in line with the organization's marketing framework and objectives. Identifies key opportunities to create new content and functionality on an e-commerce site while improving existing website content and functionality to grow conversion rates and create a better user experience. Creates processes to ensure that content schedules and budget commitments are met. Creates social media posts and ad copies. Monitors bid the management of pay per click campaigns. Analyzes search engine optimization and pay per click campaign data and optimizes accordingly. Analyzes content data and delivers reports and summaries to understand effectiveness of each content stream. Works closely with the technical team (internal and external) to ensure that the new site development aligns with content management needs and roadmaps.
Digital Literacy - Level 3 Definition: Engaging with digital technologies to accomplish goals and solve challenges in the workplace. Evaluates the quality of information obtained through online searches. Uses digital technologies (e.g., cloud-based platforms) to facilitate collaboration and accomplish goals. Produces reports from the organization's digital assets to inform decision-making. Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection. Experiments with multiple software solutions to determine the most appropriate option for producing the desired effect. Utilizes standard features available to regular users in industry specific software.
Marketing Strategy - Level 3 Definition: Establishing organizational marketing goals and identifying a strategy to achieve them. Translates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation, and control. Provides justification for changes to the marketing strategy based on a review of aggregated internal or external data. Allocates resources (e.g., financial, human, physical) across the marketing mix. Facilitates collaboration across functions for specific marketing initiatives. Ensures the consistency of the marketing plan implementation across marketing functions.
Marketing Metrics - Level 3 Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment. Analyzes measurement data to inform the evaluation of the marketing strategy. Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy. Measures progress of marketing activities against objectives using a variety of metrics and methodologies. Develops metrics and key performance indicators to assist in the evaluation of marketing activities.
Data Visualization and Presentation - Level 3 Definition: Creating compelling visual narratives to present the findings of data analyses. Represents insights from data analysis by creating compelling visual narratives. Proposes optimized visualizations based on a previsualization of business needs. Maintains a suite of visual dashboards for tracking key metrics and enabling self-service data discovery. Conveys findings using a variety of data visualization tools.
Fostering Communication - Level 3 Definition: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus. Tailors communication (e.g., content, style and medium) to diverse audiences. Reads cues from diverse listeners to assess when and how to change planned communication approach to effectively deliver message. Communicates with all organizational levels. Understands others' complex or underlying needs, motivations, emotions or concerns, communicating effectively despite the sensitivity of the situation.
Problem Solving - Level 3 Definition: Identifying problems and their solutions. Identifies standard problems based on a range of factors, most of which are clear. Identifies alternate solutions, considering applicable precedents. Identifies optimal solutions based on weighing the advantages and disadvantages of alternative approaches. Evaluates the effectiveness and efficiency of solutions after implementation.
Responsibilities
utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts. Providing meaningful insights and interpretation of data, along with actionable recommendations based on your analysis Tracking key media metrics and benchmarks to evaluate campaign performance. Being flexible to work across different platforms and occasionally supporting buyers on platforms like Facebook, Amazon, and Google Collaborating with internal teams to analyze primary and secondary data and develop data-driven marketing strategies for different target consumer groups. Working closely with internal teams to develop pre-project measurement plans and conduct post-mortem project analysis to generate specific and actionable recommendations. Building and maintaining productive working partnerships with vendors, client teams, and agency partners/teams. Assisting the digital lead in providing advice and consultation on digital media strategies. Supporting talent onboarding, coaching, and development within the team
Experiences
2+ years Digital Media, including Buying, Trafficking, Analyzing, and Optimizing Experience working on Retail, Ecommerce and Technology client
Purpose of the role: The Senior Associate, Marketing Science’s role is to support the agency’s mission to help our clients grow their business. By contributing to the delivery of analytical approaches – typically across multiple clients – the Senior Associate, Marketing Science helps PHD and our clients better understand the business impact of client investment. A key part of the role is collaborating with people across PHD – to gain an understanding of the wider media & marketing business and to contribute your perspective in supporting others.
The main focus of this function is: Product
An excellent Senior Associate, Marketing Science will blend analytical thinking, domain knowledge, communication and collaboration into their day-to-day work. They’ll at managing complex analytical projects and actively practice using simple language to explain complex concepts.
The Role & Expectations
Analysis: Familiarity with the detailed requirements of one or more key analytical approaches (e.g. marketing mix modelling, campaign lift analysis, surveys, marketplace analysis, etc…) Ability to manage complex analysis projects while maintaining a keen attention to detail and organizational oversight Effective use of a range of analytical tools including, for instance, Excel, Alteryx, R, Tableau
Communications: Be able to distil complex ideas into concepts that are easily understood and built upon by others A developing presenter that can create and deliver compelling decks
Agency Engagement: Partner with colleagues to better understand the implications of marketing science on other areas of the agency and vice versa
Media Acumen: Develop a grounding in media planning requirements and approaches Develop an understanding of how media agencies function
Innovation: Maintain a healthy curiosity about the approaches being undertaken around the agency, OMG and the industry Identify new analytical approaches and new ways to communicate findings Partner with people in other disciplines (e.g. performance, planning & activation) to apply findings from analysis
Your Responsibilities Establish & maintain fluency in the wide range of data and tools available for analysis Manage the extraction, translation and preparation of data on a range of projects while maintain exceptional accuracy Apply a range of analytical methods (including descriptive statistics, regression, light machine learning, data visualization) to contribute to a wide range of projects Support more senior members of the Marketing Science team in the development and delivery of projects Collaborate with colleagues to tailor communications to clients Contribute content and presentations to client education seminars Contribute to overall agency goals (e.g. development of case studies & award submissions)
Expected Behavioral Attitude In his/her mandate, the "Senior Associate" demonstrates the following skills: Attention to detail and commitment to accuracy Positivity, passion and determination Spirit of collaboration and teamwork Good management of emotions and intentions Effective communication with colleagues Organizational skills and rigor A sense of innovation
Core Competencies Analytical ability Professionalism Developing communication & presentation skills Problem solving ability Sound judgment Curiosity – an interest in media & marketing and beyond
Desired Technical Skills Experience in SAS, SPSS, R or other advanced analytics software packages Experience / familiarity with concepts of database design and SQL Experience/ familiarity in ad-serving and web analytics tools Experience / familiarity with syndicated research sources/tools (Vividata, Numeris, Environics, Infosys, etc…) Experience / familiarity with digital ad effectiveness research Proficiency with Microsoft Excel and PowerPoint
Senior Associate, Digital Activation
As the Senior Associate, Digital Activation, your primary responsibility is to work closely with the Director to manage the client's objectives and oversee the day-to-day digital executions, with a focus on delivering strategic excellence. It is expected that you have a mid-level understanding of the total digital ecosystem and the roles each of the digital platforms play in the daily lives of consumers.A strong background in technology, analytics, and communication is key to success in this role. You will be responsible for bringing performance results to clients through strong marketplace partnerships, effective execution, and optimization. You will also tie the optimization metrics to the strategic intent of campaigns and the underlying business objectives.
High Rigor - Level 3
Definition: A disciplined approach to thinking, analysis, and evaluation, grounded in evidence and logic. Working in a conscientious, consistent, and thorough manner to deliver precision, accuracy, and error-free work.Displays a deep understanding of the principles and practices associated with high rigor in business. Applies advanced analytical thinking and problem-solving skills to complex challenges. Demonstrates intellectual curiosity and actively seeks out opportunities for growth and learning. Consistently produces work that demonstrates meticulous attention to detail and accuracy. Engages in critical thinking and effectively communicates complex ideas to others
Drive Results - Level 3
Definition: Focusing efforts on achieving high-quality results consistent with or exceeding standard expectations.Takes ownership of tasks and demonstrates persistence in overcoming obstacles to achieve desired outcomes. Contributes ideas for improvements in work methods, systems, processes, and procedures. Sets challenging yet attainable objectives and develops action plans to accomplish them.
Customer Obsessed - Level 3
Definition: Everything starts with the customer, we work backwards from the customer/target audience to develop insight-lead strategies.Leads the development of customer research, personas, and journey maps to highlight challenges and opportunities. Provides justification for changes in the customer experience strategy based on customer loyalty analyses. Reviews and analyzes the competitive marketplace for patterns and trends and recommends adjustments to operational activities. Support organization-wide alignment on best practices for cultivating a dynamic customer experience.
Digital Marketing - Level 3
Definition: Developing digital strategies, programs, and tools in line with organization's branding and sales objectives.Analyzes measurement data to inform the evaluation of the digital marketing strategy. Suggests techniques to drive new customer acquisitions through paid and organic multichannels. Keeps up to date on trends and developments in SEM/SEO, mobile, video, email, social media, and affiliate programs. Develops and executes effective digital marketing plans aligned with the digital marketing strategy. Manages a digital advertising budget and brings new acquisition goals in line with cost per acquisition target. Sources, qualifies, and negotiates with third party agencies to drive new traffic within cost per acquisition targets. Collaborates with internal teams to create ads and landing pages with the goal of optimizing conversions
Content Marketing - Level 3
Definition: Developing content strategies, programs, and tools in line with the organization's marketing framework and objectives.Identifies key opportunities to create new content and functionality on an e-commerce site while improving existing website content and functionality to grow conversion rates and create a better user experience. Creates processes to ensure that content schedules and budget commitments are met. Creates social media posts and ad copies. Monitors bid the management of pay per click campaigns. Analyzes search engine optimization and pay per click campaign data and optimizes accordingly. Analyzes content data and delivers reports and summaries to understand effectiveness of each content stream. Works closely with the technical team (internal and external) to ensure that the new site development aligns with content management needs and roadmaps.
Digital Literacy - Level 3
Definition: Engaging with digital technologies to accomplish goals and solve challenges in the workplace.Evaluates the quality of information obtained through online searches. Uses digital technologies (e.g., cloud-based platforms) to facilitate collaboration and accomplish goals. Produces reports from the organization's digital assets to inform decision-making. Identifies security concerns that could adversely affect the organization, such as a lack of back-ups or virus protection. Experiments with multiple software solutions to determine the most appropriate option for producing the desired effect. Utilizes standard features available to regular users in industry specific software.
Marketing Strategy - Level 3
Definition: Establishing organizational marketing goals and identifying a strategy to achieve them.Translates the marketing strategy into operational plans across the marketing mix including elements of analysis, planning, implementation, and control. Provides justification for changes to the marketing strategy based on a review of aggregated internal or external data. Allocates resources (e.g., financial, human, physical) across the marketing mix. Facilitates collaboration across functions for specific marketing initiatives. Ensures the consistency of the marketing plan implementation across marketing functions.
Marketing Metrics - Level 3
Definition: Measuring and controlling the performance of the marketing strategy to achieve the maximum return on investment.Analyzes measurement data to inform the evaluation of the marketing strategy. Interprets outputs from organizational control systems to inform the monitoring of the marketing strategy. Measures progress of marketing activities against objectives using a variety of metrics and methodologies. Develops metrics and key performance indicators to assist in the evaluation of marketing activities.
Data Visualization and Presentation - Level 3
Definition: Creating compelling visual narratives to present the findings of data analyses.Represents insights from data analysis by creating compelling visual narratives. Proposes optimized visualizations based on a previsualization of business needs. Maintains a suite of visual dashboards for tracking key metrics and enabling self-service data discovery. Conveys findings using a variety of data visualization tools.
Fostering Communication - Level 3
Definition: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.Tailors communication (e.g., content, style and medium) to diverse audiences. Reads cues from diverse listeners to assess when and how to change planned communication approach to effectively deliver message. Communicates with all organizational levels. Understands others' complex or underlying needs, motivations, emotions or concerns, communicating effectively despite the sensitivity of the situation.
Problem Solving - Level 3
Definition: Identifying problems and their solutions.Identifies standard problems based on a range of factors, most of which are clear. Identifies alternate solutions, considering applicable precedents. Identifies optimal solutions based on weighing the advantages and disadvantages of alternative approaches. Evaluates the effectiveness and efficiency of solutions after implementation.
Responsibilities utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts. Providing meaningful insights and interpretation of data, along with actionable recommendations based on your analysis Tracking key media metrics and benchmarks to evaluate campaign performance. Being flexible to work across different platforms and occasionally supporting buyers on platforms like Facebook, Amazon, and Google Collaborating with internal teams to analyze primary and secondary data and develop data-driven marketing strategies for different target consumer groups. Working closely with internal teams to develop pre-project measurement plans and conduct post-mortem project analysis to generate specific and actionable recommendations. Building and maintaining productive working partnerships with vendors, client teams, and agency partners/teams. Assisting the digital lead in providing advice and consultation on digital media strategies. Supporting talent onboarding, coaching, and development within the team Experiences 2+ years Digital Media, including Buying, Trafficking, Analyzing, and Optimizing Experience working on Retail . click apply for full job details
We are seeking a highly skilled Planning Analytics Developer to join our growing team. The ideal candidate will have expertise in designing, developing, and optimizing IBM Planning Analytics (formerly known as TM1) solutions. In this role, you will collaborate with business stakeholders to deliver solutions that support strategic planning, budgeting, forecasting, and reporting.
You will be responsible for ensuring that the IBM Planning Analytics platform is configured to meet the needs of the business while driving improvements in the performance and scalability of financial and operational models.
Key Responsibilities : Design, develop, and maintain IBM Planning Analytics solutions for financial planning, budgeting, forecasting, and reporting. Provide support for end users on a global platform, including troubleshooting, training, and documentation Gather requirements, create functional specifications, and deliver solutions that meet those needs using IBM Planning Analytics. Develop and optimize cubes, dimensions, and models in IBM Planning Analytics (TM1) to support business processes and reporting needs. Implement business logic, rules, and calculations using TM1 rules and TurboIntegrator processes. Develop reports, dashboards, and visualizations using IBM Planning Analytics for Excel (PAX) and other reporting tools such as IBM Cognos or similar platforms. Conduct performance tuning, troubleshooting, and optimization of the IBM Planning Analytics environment to ensure efficient and scalable systems. Work with IT and other departments to ensure seamless data integration and ensure compliance with internal policies and external regulations. Implement security models in IBM Planning Analytics and ensure data integrity across various business functions. Collaborate in the implementation of best practices for planning, budgeting, forecasting, and reporting across the organization.
Skills & Qualifications : Bachelor's degree Proven experience working with IBM Planning Analytics (TM1) for financial modeling, planning, and analysis. Hands-on experience with the IBM Planning Analytics platform (including TM1, TurboIntegrator, and PAX). Strong proficiency in MDX (Multidimensional Expressions) and TM1 rules. Excellent knowledge of data modeling, cube design, and performance tuning techniques within IBM Planning Analytics. Familiarity with reporting and dashboard creation, preferably using IBM Cognos or other BI tools. Basic knowledge and understanding of SQL a plus Strong problem-solving skills and the ability to handle multiple projects and deadlines. Excellent communication skills and the ability to work with cross-functional teams. Knowledge of financial processes, planning, budgeting, and forecasting is a plus.
Preferred Qualifications : Certifications related to IBM Planning Analytics (TM1). Familiarity with other IBM solutions such as Cognos Analytics or IBM Cloud Pak for Data. Experience in financial modeling and data visualization best practices.
What We Offer : Competitive salary and benefits package. Opportunities for career advancement and professional development. Collaborative and innovative work environment. Flexible working arrangements.
If you are a passionate developer with a strong background in IBM Planning Analytics and are excited about solving complex business problems with technology, we encourage you to apply!
Diversity & Inclusion At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
Description: The Programmatic Media Specialist, Marketplace Operation is a critical member of OMG's Digital Inventory team workingto build OMG's programmatic integrations with publishers across display,video, and audio.
Responsibilities: Implementation of programmatic integrations with digital publishers, across display, mobileand video advertising. Implementation and management of deal-IDs via industry SSP/ DSP platforms and OMG's proprietary digital inventory graph. Publisher relationship development vis-a-vis operational counterparts at digital media companies. Troubleshooting Deal IDs for Trading teams via SSP/DSP/Publishers. Updating and maintaining Publishers URL lists of PMP Deals. Updating weekly inventory status documents as it pertains to her/his responsibilities. Performing publisher network analytics to evaluate inventory quality and volumes
Skills: Familiarity with supply-side digital media platforms like Google Ad Manager/Adx, IndexExchange, Magnite, etc. a plus. Experience in digital media operations, such as an ad operations role at a digital mediapublisher a strongplus. Diligence and detail orientation in the execution of project tasks. Strong organizational skills. Strong communication and people skills. Aggressive & proactive follow ups Enjoys challenge of setting & meeting deadlines. Willingness to learn.
Target Candidates: Programmatic Activation experience interested in a shift to broaden knowledge & experience on Programmatic Inventory. Ad operations experience at a digital publisher or ad network looking to expand ad operations knowledge into programmatic media. Publisher development experience at an ad network looking to make a shift from ad network to programmatic media. Account management experience at a technology platform company interested in applying knowledgeto buy side programmatic media.
Required experience: Hands on Digital Experience/Familiarity within DSP/SSP/Publisher side: 1 to 2 years
Diversity & Inclusion At Omnicom Media Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.
