Other. is raising the bar in the Canadian advertising industry, setting a new standard for accountability, transparency, and opportunity for the people on our team and the clients that we serve.
We are a privately owned Toronto-based team of 40, led by a small leadership group with backgrounds from large advertising agency networks. Having been appointed to the Globe & Mail's list of Canada's Top Growing companies, Other. is experiencing rapid business growth and is in the process of making key strategic hires to support that growth.
Our physical headquarters is located just steps from Union Station, along with another office in the heart of downtown Ottawa. We operate on a permanent flexible hybrid-working model with essential in-person time currently limited to monthly team meetings or in-person client meetings.
What You'd Be Up To
The Senior Paid Search Associate will actively support the execution of, and drive successful performance programs via Paid Search channels for a roster of clients. The role is largely in-platform where they will help design, plan, build, optimize and ultimately take control of various programs and drive them toward success.
The Work & Your Opportunity To Grow
Your primary responsibilities will be account ownership and client success. Day-to-day activities will include things like: Researching, designing & building paid search programs
Responsible for compiling and leading recurring status/reporting updates while contributing to client deliverables with team lead direction.
Contributing to client relationship management via participation in performance/project update connects.
Setting up, trafficking and optimizing campaigns in Google and Bing Ads marketing platforms.
Monitoring, tracking and proactively optimizing to client KPI's
Leading ongoing media testing and experimentation initiatives
Analyzing creative performance & collaborating with the creative team to develop creative variants
Generating & communicating key program insights and actions both orally and in written form.
Who This Role is For
Someone who has spent 2-4 years in a big agency or media vendor environment and is ready to move someplace where they are valued, have better work/life balance and can see the impact of their work. Experience with managing multi-faceted franchise and/or dealer programs would be preferred.
Someone who understands the ins and outs of Paid Search as a channel, along with a strong tactical knowledge in platform. Can act as a strategic collaborator with our Client Service and Digital Strategy team to deliver the best results against objectives.
Someone who is highly analytical and organized and can bring a high level of passion and energy to their internal and external dealings.
Someone who is ready to lay down roots at one organization and build their career as the company grows.
Things You'd Like About Our Team
You will be part of an award-winning, Globe & Mail Top Growing Company.
Competitive compensation bands that are part of a strong total compensation package. Top 1% benefit program of similar sized agencies including strong mental health coverage, major dental, annual health spending allowance, and more.
Permanent flexible hybrid-working model, including 4.5 day work week which allows for better work/life balance and control over your time.
Two great offices in Toronto and Ottawa
Clear career levels and career review processes that were developed by a modern, industry-leading HR consulting firm, Bright & Early.
Strong engagement and DEI within the organization. A team that is energetic, highly motivated, and inclusive.
Role Description Other. is raising the bar in the Canadian advertising industry, setting a new standard for accountability, transparency, and opportunity for the people on our team and the clients that we serve.
We are a privately owned Toronto-based team of 40, led by a small leadership group with backgrounds from large advertising agency networks. Having been appointed to the Globe & Mail's list of Canada's Top Growing companies, Other. is experiencing rapid business growth and is in the process of making key strategic hires to support that growth.
Our physical headquarters is located in Toronto's King West neighbourhood, along with another office just steps from Parliament Hill in Ottawa. We operate on a permanent flexible hybrid-working model with essential in-person time currently limited to monthly team meetings or in-person client meetings.
What You'd Be Up To The Senior Performance Associate will actively support the execution of, and drive successful performance programs via Paid Social, Display and Video marketing channels. The role is a largely in-platform role where they will help design, plan, build, optimize and ultimately take control of various programs and drive them toward success.
The Work & Your Opportunity To Grow Your primary responsibilities will be account ownership and client success. Day-to-day activities will include things like:
Responsible for compiling and leading recurring status/reporting updates while contributing to client deliverables with AD/Director direction.
Contribute to client relationship management via participation in performance update connects.
Provide guidance, support, and mentorship to junior team members, fostering their professional growth and ensuring alignment with best practices
Work closely with internal teams across various disciplines to identify opportunities, drive innovation, and maximize value for our clients.
Researching, designing & building digital and paid social programs
Setting up, trafficking and optimizing campaigns in Facebook Ads Manager & Google Ads and other emerging digital platforms
Monitoring, tracking and proactively optimizing to client KPI's
Leading ongoing media testing and experimentation initiatives
Analyzing creative performance & collaborating with the creative team to develop creative variants
Generating & communicating key program insights and actions both orally and in written form.
Who This Role is For Someone who has spent 2-4 years in a big agency environment and is ready to move someplace where they are valued, have better work/life balance and can see the impact of their work.
Someone who understands digital media and the platforms through which it is purchased as well targeting capabilities and channels that can be used to generate business results for clients. Can act as a strategic collaborator with our Client Service and Digital Strategy team to deliver the best results against objectives.
Someone who is highly analytical and organized and can bring a high level of passion and energy to their internal and external dealings.
Someone who is ready to lay down roots at one organization and build their career as the company grows.
Someone who is looking for a dynamic, results-driven setting where agility and strategic thinking are essential to delivering exceptional outcomes.
Prior experience working with franchises or managing multi-location clients is highly advantageous, ensuring scalability and consistency across diverse business models.
Things You'd Like About Our Team You will be part of an award-winning, Globe & Mail Top Growing Company.
Competitive compensation bands that are part of a strong total compensation package.
Top 1% benefit program of similar sized agencies including strong mental health coverage, major dental, annual health spending allowance, and more.
Permanent flexible hybrid-working model, including 4.5 day work week which allows for better work/life balance and control over your time.
Two great offices in Toronto and Ottawa with access to free coffee, snacks, and wellness rooms with massage chairs and treadmill desks.
Clear career levels and career review processes that were developed by a modern, industry-leading HR consulting firm, Bright & Early.
Strong engagement and DEI within the organization. A team that is energetic, highly motivated, and inclusive.
