Working for PHD Canada
PHD Canada
With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global
strength and the depth of local expertise to Canadian brands.
Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.
We are a culture of thought-leadership, creativity and innovation.
It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry
Some additional benefits you get by being part of PHD include:
- Both in person with your manager, within the agency and through an online
Events organized by the social
Big Hugs – PHD’s very own CSR initiative driven by our people and their passions for the greater good
- For further information on PHD culture, please visit
// This entry - level position will be responsible for ensuring that all Paid Social deliverables are executed on time and of a high quality, including campaign set-up, management, optimization
This position’s primary focus is on data analysis and execution with an opportunity to work on more advanced Paid Social campaign responsibilities and other responsibility in related media such as Programmatic, Paid Search, etc. The key to success, and foundation for future growth, is being organized and aware. The Assistant position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.
Strong technical understanding of basic Excel and PowerPoint skills
- Experience in an account management, internship or account support role focused on delivering
and optimizing paid social marketing and/or other interactive advertising campaigns is an asset
- Understanding of agency ad-serving or social campaign management tools is a plus;
Both in person with your manager, within the agency and through an online platform
Beer Club
- Events organized by the social committee throughout the year
- Big Hug – PHD’s very own CSR initiative driven by our people and their passions for the greater
Flexible health benefits
- PHD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
Marketing Science is responsible for guiding the insights and analytics practice for PHD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement.
Marketing Science encompasses a wide array of functions but, in general lines, we use data to provide our clients’ Marketing teams a significant competitive advantage within their industries. Develop insights through direct analysis of data that can be sourced from:
Media reports from digital channels (cost, impressions, clicks, revenue, etc.)
Syndicated data (such as Environics, ComScore, Nielsen, etc.)
Client proprietary data sets
Your own research
Communicate with clients about media strategy, measurement, competitive analysis, A/B testing, modelling requirements and results, etc.
Design and maintain data visualization solutions for our clients
Help defining what needs to be measured within our clients’ media activity (Measurement Framework)
Contribute to writing documents that explain our clients’ businesses, challenges, and opportunities for internal consumption (Client Business Overview)
Co-author documents that outline test-and-learn opportunities that can work to benefit our clients (Learning Agenda)
Lead or contribute to the development of models such as media mix models (MMM), revenue forecasting, customer segmentation, etc.
Identify opportunities for new model designing/implementation
Work with Strategy teams to identify and develop project-based initiatives
Contribute to test design and setup, including writing proposals and coordinating with internal and external parties
As a Senior Analyst, you have a background in data analysis, statistics, econometrics, performance marketing, digital analytics, media planning/strategy, or something along those lines. You have a track record of uncovering actionable insights from data, and your friends reach out to you when they have a hard time with an Excel spreadsheet.
You can independently combine distinct datasets, run an analysis/build a cursory ad-hoc model, and present results to clients.
You can build and run a linear regression model in Excel or Python and are able to explain things such as R square, P-value, or regression coefficients to an audience that has no background in statistics. You are very comfortable building pivot tables in Excel or reaching similar outcomes in SQL/Python/R.
You have experience with visualization tools such as Tableau/Power BI/Domo. Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups.
Summary
As the Investment Manager, your role encompasses the planning, execution, and management of Video and Audio campaigns for assigned clients. Your responsibilities include developing video and audio media strategies, negotiating deals, estimating ratings, building client relationships, and providing mentorship to support staff. Additionally, you will be responsible for executing media plans, implementing analytics, measuring campaign performance, and tracking digital media campaigns.
Responsibilities
Contributing to the development of reporting and generating insights to drive results, communicating directly with clients and client teams.
Conducting accurate data processing, analysis, interpreting results, and making actionable recommendations based on insights.
Managing client-specific reporting for quality control and budget management purposes.
Participating in the development of analytics and broadcast capabilities within the agency and with existing clients.
Regularly interacting with department team members and liaising with internal departments (e.g., Traffic, Accounting, and Portfolio Management) as well as vendors.
Staying informed about changes in the media landscape and analyzing and sharing thoughtful recommendations with internal stakeholders and clients.
Comfortably presenting strategic recommendations to senior stakeholders and clients.
Assisting in the training and development of junior staff, ensuring accuracy and quality in all communication, data entry, and documents.
Working with broadcast and digital leads, data leads, and strategic leads to ensure adherence to quality standards.
Identifying and developing tactical opportunities that align with client and corporate objectives through actionable insights derived from analytics.
Demonstrating a strong understanding of corporate agreements, preferred discounting, and procurement-related objectives.
Applying various quantitative methods to analyze and interpret information from multiple data sources while providing strategic thinking and insight generation.
Managing broadcast and digital reporting to identify any potential issues with budget or variances versus contracts.
Managing and being accountable for all financial aspects of campaigns.
Education
~ Relevant post-secondary education, training, or equivalent experience
Certifications
~ Omni & Design Certification
Skills
Infosys, DDS and Prisma Digital Management systems (Proficient)
Highly proficient in MS Office Suite, with emphasis on MS Excel. (Proficient)
Proven experience with Google Analytics and third-party ad-servers (e.g. Google Campaign Manager). (Proficient)
Digital solutions (Omniture, WebTrends (Intermediate), Social Media monitoring (Intermediate)) a bonus. (Proficient)
Knowledge of Evaluation of marketing ROI, conversion funnel analysis and Optimization. (Proficient)
Experiences
~ 2-3 years’ business experience in online and offline Planning or buying experience with a strong understanding of digital media analytics
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
Working for PHD Canada
PHD Canada
With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global
strength and the depth of local expertise to Canadian brands.
Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.
We are a culture of thought-leadership, creativity and innovation.
It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry
Some additional benefits you get by being part of PHD include:
- Both in person with your manager, within the agency and through an online
Events organized by the social
Big Hugs – PHD’s very own CSR initiative driven by our people and their passions for the greater good
- For further information on PHD culture, please visit
// This entry - level position will be responsible for ensuring that all Paid Social deliverables are executed on time and of a high quality, including campaign set-up, management, optimization
This position’s primary focus is on data analysis and execution with an opportunity to work on more advanced Paid Social campaign responsibilities and other responsibility in related media such as Programmatic, Paid Search, etc. The key to success, and foundation for future growth, is being organized and aware. The Assistant position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.
Strong technical understanding of basic Excel and PowerPoint skills
- Experience in an account management, internship or account support role focused on delivering
and optimizing paid social marketing and/or other interactive advertising campaigns is an asset
- Understanding of agency ad-serving or social campaign management tools is a plus;
Both in person with your manager, within the agency and through an online platform
Beer Club
- Events organized by the social committee throughout the year
- Big Hug – PHD’s very own CSR initiative driven by our people and their passions for the greater
Flexible health benefits
- PHD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
As part of the Omnicom Media Group, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks. Marketing Science is a key element of the future evolution of Omnicom media’s offering. Marketing Science is responsible for guiding the insights and analytics practice for OMD’s highest profile clients. We work closely with agency partners to shape the strategic direction of our clients through data driven insights, audience / advanced analytics, and performance driven measurement.
As an Analyst, Marketing Science, you will be tasked with transforming vast data sets into compelling and actionable insights. Not only will you measure campaign performance, but also have the opportunity to work directly with clients, data platforms and vendors to implement the resulting strategies.
Contributor to key Marketing Science outputs per client:
# Data Visualization
# Project-based data Analysis
Insight development through direct data analysis
Work at the direction of senior marketing Science staff to deliver analysis
Contribution to test design and analysis of test results
A key role in development of audience segmentation
Some responsibility of or the maintenance of Data visualization efforts for our clients from a data ingestion, manipulation, and visualization perspective
Required Education & Experience
Post secondary education in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.
Direct experience with, and proficiency in Excel and Standard and advanced data analysis tools and languages including any of the following: R, Alteryx, Python, SPSS, SQL
Ability to apply common Statistical analyses in a media context, including concepts such as Correlation, Clustering, regression analyses.
Prior marketing/media agency/digital publisher is an asset, but not required.
Experience reporting on marketing activity for paid and owned media campaigns or site analytics is an asset, but not required.
Prior experience with the data and marketing technology landscape is an asset. Familiarity with CRM, DMPs/CDPs, DSPs, Social or SEM platforms is an asset, but not required.
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups.
Working for PHD Canada
PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.
Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.
We are a culture of thought-leadership, creativity and innovation.
It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.
Some additional benefits you get by being part of PHD include:
· Learning: Both in person with your manager, within the agency and through an online platform that brings internal learning and external learning together 24/7.
· Events organized by the social committee throughout the year
· Big Hugs – PHD’s very own CSR initiative driven by our people and their passions for the greater good
· For further information on PHD culture, please visit or Instagram/phdcanada to see what we are about.
This entry-level position will be responsible for ensuring that all Paid Search deliverables are executed on time and of a high quality, including campaign set-up, management, optimization and reporting. This position’s primary focus is on keyword and ad copy development, data analysis and campaign execution with an opportunity to work on more advanced Paid Search campaign responsibilities and other responsibility in related media such as Programmatic, Paid Social, etc. The key to success, and foundation for future growth, is being organized and aware. The Assistant position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.
Compiling and organizing campaign data to report to clients
~ Analyze campaign performance data to write insights for ongoing client reports
~ Utilize campaign management tools to execute campaigns and improve overall performance
~ Development of keywords and ad copy following PHD and client-specific best practices
~ Perform thorough quality checks to ensure accuracy of set up
~ Input campaign billing information into Prisma billing system
~ Recognize technical issues and escalate appropriately
~ Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
~ Strong technical understanding of basic Excel and Powerpoint skills
Experience in an account management, internship or account support role focused on delivering and optimizing paid search marketing and/or other interactive advertising campaigns is an asset
Understanding of agency ad-serving or social campaign management tools is a plus;
Working for PHD Canada
PHD Canada With 40 Years of Canadian history, we are part of a Global network, bring the breadth of global strength and the depth of local expertise to Canadian brands.
Our people make the difference, with a to be the most strategic and creative-led media agency in a data and tech world that deliver growth for our clients.
We are a culture of thought-leadership, creativity and innovation.
It is with these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.
Some additional benefits you get by being part of PHD include:
· Learning: Both in person with your manager, within the agency and through an online platform that brings internal learning and external learning together 24/7.
· Events organized by the social committee throughout the year
· Big Hugs – PHD’s very own CSR initiative driven by our people and their passions for the greater good
· For further information on PHD culture, please visit or Instagram/phdcanada to see what we are about.
This entry-level position will be responsible for ensuring that all Paid Search deliverables are executed on time and of a high quality, including campaign set-up, management, optimization and reporting. This position’s primary focus is on keyword and ad copy development, data analysis and campaign execution with an opportunity to work on more advanced Paid Search campaign responsibilities and other responsibility in related media such as Programmatic, Paid Social, etc. The key to success, and foundation for future growth, is being organized and aware. The Assistant position encompasses active learning through participation in order to absorb as much digital media knowledge as possible.
Compiling and organizing campaign data to report to clients
~ Analyze campaign performance data to write insights for ongoing client reports
~ Utilize campaign management tools to execute campaigns and improve overall performance
~ Development of keywords and ad copy following PHD and client-specific best practices
~ Perform thorough quality checks to ensure accuracy of set up
~ Input campaign billing information into Prisma billing system
~ Recognize technical issues and escalate appropriately
~ Support ad-hoc data requests for forecasting, billing, promotional performance, etc.
~ Strong technical understanding of basic Excel and Powerpoint skills
Experience in an account management, internship or account support role focused on delivering and optimizing paid search marketing and/or other interactive advertising campaigns is an asset
Understanding of agency ad-serving or social campaign management tools is a plus;
Summary
As the Investment Manager, your role encompasses the planning, execution, and management of Video and Audio campaigns for assigned clients. Your responsibilities include developing video and audio media strategies, negotiating deals, estimating ratings, building client relationships, and providing mentorship to support staff. Additionally, you will be responsible for executing media plans, implementing analytics, measuring campaign performance, and tracking digital media campaigns.
Responsibilities
Contributing to the development of reporting and generating insights to drive results, communicating directly with clients and client teams.
Conducting accurate data processing, analysis, interpreting results, and making actionable recommendations based on insights.
Managing client-specific reporting for quality control and budget management purposes.
Participating in the development of analytics and broadcast capabilities within the agency and with existing clients.
Regularly interacting with department team members and liaising with internal departments (e.g., Traffic, Accounting, and Portfolio Management) as well as vendors.
Staying informed about changes in the media landscape and analyzing and sharing thoughtful recommendations with internal stakeholders and clients.
Comfortably presenting strategic recommendations to senior stakeholders and clients.
Assisting in the training and development of junior staff, ensuring accuracy and quality in all communication, data entry, and documents.
Working with broadcast and digital leads, data leads, and strategic leads to ensure adherence to quality standards.
Identifying and developing tactical opportunities that align with client and corporate objectives through actionable insights derived from analytics.
Demonstrating a strong understanding of corporate agreements, preferred discounting, and procurement-related objectives.
Applying various quantitative methods to analyze and interpret information from multiple data sources while providing strategic thinking and insight generation.
Managing broadcast and digital reporting to identify any potential issues with budget or variances versus contracts.
Managing and being accountable for all financial aspects of campaigns.
Education
~ Relevant post-secondary education, training, or equivalent experience
Certifications
~ Omni & Design Certification
Skills
Infosys, DDS and Prisma Digital Management systems (Proficient)
Highly proficient in MS Office Suite, with emphasis on MS Excel. (Proficient)
Proven experience with Google Analytics and third-party ad-servers (e.g. Google Campaign Manager). (Proficient)
Digital solutions (Omniture, WebTrends (Intermediate), Social Media monitoring (Intermediate)) a bonus. (Proficient)
Knowledge of Evaluation of marketing ROI, conversion funnel analysis and Optimization. (Proficient)
Experiences
~ 2-3 years’ business experience in online and offline Planning or buying experience with a strong understanding of digital media analytics
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
Summary
As the Associate Director, you will play a crucial role as the day-to-day lead in developing plans, executing digital buys, optimizing pacing and performance, interacting with clients, collaborating with internal teams, and leading the team responsible for digital activation. One of your critical focuses will be to ensure the correct usage of the Digital Activation Process within your area of responsibility. Having a positive attitude and being willing to "roll up your sleeves" is essential in order to successfully accomplish your responsibilities. Experience working across various media channels is preferred, and a curiosity in emerging media platforms is a must-have quality.
Responsibilities
Lead team utilize of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Setting the tone and strategic direction of the team, focused on growth and application of learnings.
Understand and direct multiple user touch points that can influence creative and messaging strategies
Developing strategic partnerships and providing subject matter expertise to clients, partners, and internal teams.
Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
Effectively manage budget
Providing inputs and guidance on campaign design, tactic implementation, and optimal use of demand side platforms.
Managing client conversations related to digital media on a regular basis.
Coordinating closely with the activation team for efficient and effective campaign setup, adjustments, and performance.
Overseeing billing and reconciliation process.
Implementing Business Intelligence tools and new capabilities to enhance media measurement and performance.
Education
~ Relevant post-secondary education, training, or equivalent experience
Certifications
~ Certifications in DCM, Google Analytics, and social platforms.
Skills
Managing media teams (Advanced) and client relationships (Advanced)
Work with large data (Advanced) sets and understanding of methodologies for evaluating data (Advanced)
Ability to self-manage, juggle multiple priorities, and pay strong attention to details (Advanced) (Advanced)
Excellent Communication (Advanced) skills, ability to distill key ideas for non-digitally centric teams
Proven ability to work with and influence cross-functional teams (Advanced)
Strong knowledge of MS Excel (Expert) and ability to coach others in shortcuts (Advanced)
Working knowledge of 3rd party verification tools (Expert), including IAS (Advanced)
Hands-on experience with campaign workflow tools (Advanced), including Prisma
Demand Side Platform (DSP) and SSPs) (Advanced)
Social Media Platforms (Advanced)
Paid Search / Search Engine Optimization (SEO) (Advanced)
Marketing Strategy (Advanced)
Experiences
5+ years of experience in media planning and expert knowledge of digital buying
Hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar)
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
Summary
As the Associate Director, you will play a crucial role as the day-to-day lead in developing plans, executing digital buys, optimizing pacing and performance, interacting with clients, collaborating with internal teams, and leading the team responsible for digital activation. One of your critical focuses will be to ensure the correct usage of the Digital Activation Process within your area of responsibility. Having a positive attitude and being willing to "roll up your sleeves" is essential in order to successfully accomplish your responsibilities. Experience working across various media channels is preferred, and a curiosity in emerging media platforms is a must-have quality.
Responsibilities
Lead team utilize of Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts.
Bring proactivity and leadership to the clients and the team
Provide excellent client service by being responsive, accountable and detail oriented
Build sound strategic frameworks that ladder up to client business goals
Setting the tone and strategic direction of the team, focused on growth and application of learnings.
Understand and direct multiple user touch points that can influence creative and messaging strategies
Developing strategic partnerships and providing subject matter expertise to clients, partners, and internal teams.
Overseeing campaign creation and implementation and directing the day-to-day operations of the activation team
Effectively manage budget
Providing inputs and guidance on campaign design, tactic implementation, and optimal use of demand side platforms.
Managing client conversations related to digital media on a regular basis.
Coordinating closely with the activation team for efficient and effective campaign setup, adjustments, and performance.
Overseeing billing and reconciliation process.
Implementing Business Intelligence tools and new capabilities to enhance media measurement and performance.
Education
~ Relevant post-secondary education, training, or equivalent experience
Certifications
~ Certifications in DCM, Google Analytics, and social platforms.
Skills
Managing media teams (Advanced) and client relationships (Advanced)
Work with large data (Advanced) sets and understanding of methodologies for evaluating data (Advanced)
Ability to self-manage, juggle multiple priorities, and pay strong attention to details (Advanced) (Advanced)
Excellent Communication (Advanced) skills, ability to distill key ideas for non-digitally centric teams
Proven ability to work with and influence cross-functional teams (Advanced)
Strong knowledge of MS Excel (Expert) and ability to coach others in shortcuts (Advanced)
Working knowledge of 3rd party verification tools (Expert), including IAS (Advanced)
Hands-on experience with campaign workflow tools (Advanced), including Prisma
Demand Side Platform (DSP) and SSPs) (Advanced)
Social Media Platforms (Advanced)
Paid Search / Search Engine Optimization (SEO) (Advanced)
Marketing Strategy (Advanced)
Experiences
5+ years of experience in media planning and expert knowledge of digital buying
Hands-on experience using demand-side platforms (The Trade Desk, DV360 or similar)
Omnicom Media Group Canada is committed to having a workplace that respects diversity and inclusion as reflected in the various designated groups. This respect must be demonstrated by our team members, our leadership, our client services and within our employment practices and relationships with all stakeholders.
