A leading SaaS company based in downtown Toronto is seeking a Senior Director of Demand Generation to architect and drive their demand generation strategy. This role involves creating data-driven marketing initiatives, leading a team of SDRs, and aligning demand generation efforts with sales strategies. The ideal candidate has extensive experience in B2B SaaS demand generation and a proven track record in leading teams. Offering competitive compensation and benefits, this role is an opportunity to shape the future of demand generation in a dynamic environment. #J-18808-Ljbffr
Role: Senior Director, Demand Generation Reports to: Chief Revenue Officer (CRO) Location: Downtown Toronto (3 days per week in the office) Type: Full Time / Permanent Travel: Up to 15% Company Since 2012, Rightsline has been revolutionizing rights and royalties management with its leading IP Commerce SaaS platform. Trusted by global innovators like Disney, Amazon, Spotify, and the NFL, our solutions empower rights holders to maximize portfolio value, reduce risk, and increase profitability. Serving industries from media and entertainment to life sciences, our scalable platform combines advanced analytics, business process outsourcing, and decades of expertise to tackle the most complex rights and royalties challenges. With over 300 employees across multiple regions, including Canada, the United States, the United Kingdom, and India, Rightsline fosters a dynamic, collaborative environment where innovation thrives. We’re passionate about creating smarter solutions, encouraging personal growth, and celebrating creativity. Join a team that offers competitive compensation and benefits, a supportive workplace, and the opportunity to lead the future of intellectual property management. Position The position is responsible for architecting and driving Rightsline's demand generation strategy to achieve measurable pipeline and revenue growth. Your primary responsibility will be to design and execute scalable, data-driven marketing initiatives while creating alignment between marketing and sales. You will collaborate with the CRO to align demand generation initiatives with the overall go-to-market strategy. You will build and scale a predictable pipeline generation engine that drives marketing- and SDR- sourced revenue across enterprise, mid-market, and commercial segments. You will own both inbound and outbound pipeline creation and you will partner closely with Sales and RevOps. This role owns Account Based Marketing (ABM), integrated demand generation campaigns, paid digital media, and the team of SDRs. You will lead, coach, and empower a high-performing team with a modern, data-driven approach, and align marketing tightly to revenue goals. If you are looking to build and lead demand generation and growth marketing strategy, then this role is for you! Responsibilities Own marketing- and SDR-sourced pipeline generation targets Build scalable, multi‑channel inbound and outbound demand programs Partner closely with Sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities Account Based Marketing Own the ABM strategy - lead an account-based motion that is targeted, sales-aligned, and measurable Build ABM programs for Tier 1 strategic accounts Align marketing campaigns with enterprise sales motions Increase engagement across buying committees Own SDR strategy and performance to ensure strong pipeline quality Define segmentation and outreach strategy Improve meeting-to-opportunity conversion Build SDR career path and productivity metrics Lead, coach and empower a team of high-performing Sales Development Reps Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage Digital Demand Initiatives Paid acquisition - manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline SEO / Content Website conversion optimization Own marketing automation tooling, programs and campaigns Leverage advanced analytics and reporting to provide visibility into campaign performance and ROI Data Analysis & Revenue Operations Alignment Lead an effective marketing operations engine - data integrity, attribution clarity, automation, and reporting Measurement of pipeline attribution Track, monitor and analyze Funnel Analytics Optimize CAC efficiency and effective CAC management Track, and report campaign ROI Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps Requirements 7-10 years of B2B SaaS demand generation, growth marketing or revenue marketing experience 3-5 years of experience leading/managing SDR/BDR teams and inbound teams At least 5 years of experience in a leadership role managing teams Proven track record of driving measurable pipeline and revenue growth in enterprise and mid-market segments Experience with enterprise and mid-market Account Based Marketing (ABM) Experience owning multi‑channel demand generation engines, including paid media, integrated campaigns, and outbound support Demonstrated ability to track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making Proven ability to generate pipeline (not just leads) Experience working in Demand Generation at high‑growth SaaS companies scaling between $25M → $100M+ ARR Ability to adapt and be agile in changing environments Experience working effectively with distributed teams and managing a remote team Data and metrics driven with strong analytical, budgeting/forecasting and reporting skills Deep understanding of attribution, funnel metrics, and ROI Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems Experience with the following Technology is preferred: Marketing Automation: HubSpot, Marketo, Pardot ABM Platforms: 6sense, Demandbase, Terminus Competitive Compensation Unlimited Vacation RRSP Match Program This job posting is for an existing vacancy. AI Use Klass & Rightsline may use artificial intelligence (AI) technologies to support parts of the hiring process. This may include AI assisting in the review of applications, analyzing resumes and improving the recruitment process. These tools assist our talent team but do not replace human judgement. All hiring decisions are made by human team members. Equal Opportunity Workplace Rightsline is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation during the interviewing process, please let us know. #J-18808-Ljbffr
Elevate demand generation efforts by leading data-driven marketing initiatives as a Senior Director. Build effective strategies that create strong alignment between sales and marketing for pipeline success. The position emphasizes a data-led approach to drive growth, requiring 7-10 years of experience in B2B SaaS demand generation. You’ll be architecting targeted marketing strategies, overseeing account-based marketing initiatives, and leading a team of high-achievers. This role is critical for driving both inbound and outbound pipeline creation across diverse market segments. Key Responsibilities: • Own and enhance marketing- and SDR-sourced pipeline goals • Lead multi-channel demand generation initiatives • Drive account-based marketing for strategic accounts • Optimize digital acquisitions and marketing automation • Ensure data integrity and analytics for decision-making Requirements: • 7-10 years of experience in demand generation • 3-5 years managing SDR/BDR teams • Proven ability to track pipeline and revenue growth • Strong analytical skills with a focus on metrics • Adaptable in various market conditions Harness your expertise in demand generation to create impactful marketing strategies that fuel business growth and enhance team performance. #J-18808-Ljbffr
Role: Senior Director, Demand Generation
Reports to: Chief Revenue Officer (CRO)
Location: Downtown Toronto (3 days per week in the office)
Type: Full Time / Permanent
Travel: Up to 15%
Company
Since 2012, Rightsline has been revolutionizing rights and royalties management with its leading IP Commerce SaaS platform. Trusted by global innovators like Disney, Amazon, Spotify, and the NFL, our solutions empower rights holders to maximize portfolio value, reduce risk, and increase profitability. Serving industries from media and entertainment to life sciences, our scalable platform combines advanced analytics, business process outsourcing, and decades of expertise to tackle the most complex rights and royalties challenges.
With over 300 employees across multiple regions, including Canada, the United States, the United Kingdom, and India, Rightsline fosters a dynamic, collaborative environment where innovation thrives. We’re passionate about creating smarter solutions, encouraging personal growth, and celebrating creativity. Join a team that offers competitive compensation and benefits, a supportive workplace, and the opportunity to lead the future of intellectual property management.
Position
The position is responsible for architecting and driving Rightsline's demand generation strategy to achieve measurable pipeline and revenue growth. Your primary responsibility will be to design and execute scalable, data-driven marketing initiatives while creating alignment between marketing and sales. You will collaborate with the CRO to align demand generation initiatives with the overall go-to-market strategy.
You will build and scale a predictable pipeline generation engine that drives marketing- and SDR- sourced revenue across enterprise, mid-market, and commercial segments. You will own both inbound and outbound pipeline creation and you will partner closely with Sales and RevOps.
This role owns Account Based Marketing (ABM), integrated demand generation campaigns, paid digital media, and the team of SDRs. You will lead, coach, and empower a high-performing team with a modern, data-driven approach, and align marketing tightly to revenue goals.
If you are looking to build and lead demand generation and growth marketing strategy, then this role is for you!
Responsibilities
Own marketing- and SDR-sourced pipeline generation targets
Build scalable, multi‑channel inbound and outbound demand programs
Partner closely with Sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy
Define and execute the marketing demand strategy, aligned to company growth goals, ICPs, and GTM priorities
Account Based Marketing
Own the ABM strategy - lead an account-based motion that is targeted, sales-aligned, and measurable
Build ABM programs for Tier 1 strategic accounts
Align marketing campaigns with enterprise sales motions
Increase engagement across buying committees
Own SDR strategy and performance to ensure strong pipeline quality
Define segmentation and outreach strategy
Improve meeting-to-opportunity conversion
Build SDR career path and productivity metrics
Lead, coach and empower a team of high-performing Sales Development Reps
Partner with Sales to ensure pipeline planning, forecast credibility, and account coverage
Digital Demand Initiatives
Paid acquisition - manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline
SEO / Content
Website conversion optimization
Own marketing automation tooling, programs and campaigns
Leverage advanced analytics and reporting to provide visibility into campaign performance and ROI
Data Analysis & Revenue Operations Alignment
Lead an effective marketing operations engine - data integrity, attribution clarity, automation, and reporting
Measurement of pipeline attribution
Track, monitor and analyze Funnel Analytics
Optimize CAC efficiency and effective CAC management
Track, and report campaign ROI
Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
Requirements
7-10 years of B2B SaaS demand generation, growth marketing or revenue marketing experience
3-5 years of experience leading/managing SDR/BDR teams and inbound teams
At least 5 years of experience in a leadership role managing teams
Proven track record of driving measurable pipeline and revenue growth in enterprise and mid-market segments
Experience with enterprise and mid-market Account Based Marketing (ABM)
Experience owning multi‑channel demand generation engines, including paid media, integrated campaigns, and outbound support
Demonstrated ability to track and optimize the lead funnel, ensuring a data-driven approach to marketing decision-making
Proven ability to generate pipeline (not just leads)
Experience working in Demand Generation at high‑growth SaaS companies scaling between $25M → $100M+ ARR
Ability to adapt and be agile in changing environments
Experience working effectively with distributed teams and managing a remote team
Data and metrics driven with strong analytical, budgeting/forecasting and reporting skills
Deep understanding of attribution, funnel metrics, and ROI
Demonstrated proficiency in leading comprehensive marketing planning cycles, including strategy development and budget allocation
Strong understanding of marketing technologies and tools, including marketing automation platforms, ABM platforms, analytical tools, and CRM systems
Experience with the following Technology is preferred:
Marketing Automation: HubSpot, Marketo, Pardot
ABM Platforms: 6sense, Demandbase, Terminus
Competitive Compensation
Unlimited Vacation
RRSP Match Program
This job posting is for an existing vacancy.
AI Use
Klass & Rightsline may use artificial intelligence (AI) technologies to support parts of the hiring process. This may include AI assisting in the review of applications, analyzing resumes and improving the recruitment process. These tools assist our talent team but do not replace human judgement. All hiring decisions are made by human team members.
Equal Opportunity Workplace
Rightsline is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.
#J-18808-Ljbffr
Elevate demand generation efforts by leading data-driven marketing initiatives as a Senior Director. Build effective strategies that create strong alignment between sales and marketing for pipeline success.
The position emphasizes a data-led approach to drive growth, requiring 7-10 years of experience in B2B SaaS demand generation. You’ll be architecting targeted marketing strategies, overseeing account-based marketing initiatives, and leading a team of high-achievers. This role is critical for driving both inbound and outbound pipeline creation across diverse market segments.
Key Responsibilities:
• Own and enhance marketing- and SDR-sourced pipeline goals
• Lead multi-channel demand generation initiatives
• Drive account-based marketing for strategic accounts
• Optimize digital acquisitions and marketing automation
• Ensure data integrity and analytics for decision-making
Requirements:
• 7-10 years of experience in demand generation
• 3-5 years managing SDR/BDR teams
• Proven ability to track pipeline and revenue growth
• Strong analytical skills with a focus on metrics
• Adaptable in various market conditions
Harness your expertise in demand generation to create impactful marketing strategies that fuel business growth and enhance team performance.
#J-18808-Ljbffr
A leading SaaS company based in downtown Toronto is seeking a Senior Director of Demand Generation to architect and drive their demand generation strategy. This role involves creating data-driven marketing initiatives, leading a team of SDRs, and aligning demand generation efforts with sales strategies. The ideal candidate has extensive experience in B2B SaaS demand generation and a proven track record in leading teams. Offering competitive compensation and benefits, this role is an opportunity to shape the future of demand generation in a dynamic environment. #J-18808-Ljbffr
