Job DescriptionStaples is business to business. You're what binds us together.While you may know Staples as the world's leading office supply company, Staples Promotional Products – a division of Staples – is a national leader in the promotional products industry. At Staples Promotional Products, we help customers build love for their brands with customized merchandise solutions. Whatever story they want to tell, connection they want to make, or goal they need to deliver, Staples Promo makes it easy to design promo experiences that create lasting impact. Join our winning teamThe primary focus of the Head of Business Development is leading a team of Business Development Executives (BDEs) who are responsible for prospecting and the creation of new strategic accounts within Canada's Fortune 500 firms. The Head of Business Development will onboard, manage and develop Business Development associates that can effectively prospect, build their funnel of mid-Enterprise opportunities, effectively nurture leads, pitch and close opportunities, negotiate terms of new business, and support in effective onboarding and transition to the Sales team. What you'll be doing: Owns the SPP Canada business development pipeline and is accountable for achieving annual sales targets for invoiced new business.
Leads a team of 4+ BD associates, overseeing hiring, onboarding, training, performance management, and team budget.
Drives strategy for prospecting and new account acquisition, with a focus on Canada's Fortune 500 firms and strategic account targets.
Maintains deep understanding of company capabilities, brand positioning, and competitive landscape; advises SLT on market trends and operational focus areas based on competitive analysis.
Partners cross-functionally (Sales, Marketing, Merchandising, Creative, Graphics, Account Services) to execute BD strategy, improve funnel velocity, and support successful onboarding of new accounts.
Oversees enablement tools, research capabilities, and tech stack (including AI-based tools) to enhance BD team effectiveness.
Leads the strategy and execution of major opportunities, sponsorships, and strategic partnerships.
Develops and delivers high-impact pitches and proposals; leads RFP/RFQ responses in collaboration with Staples Canada, SPP Global, and HQ departments, ensuring appropriate messaging, pricing, and gross margins.
Coordinates with Sales Enablement to identify and maximize margin on large order opportunities and renewals.
Owns customer needs translation, proposal development, negotiation, and contracting to support rapid speed-to-revenue and long-term account success.
Participates in Business Review meetings and regularly reports BD progress to SLT.
Supports ongoing training and development of the sales force to ensure alignment with evolving growth strategies.
What you bring to the table: Strategic Sales Leadership & Growth Planning – Proven ability to develop and execute growth strategies, set targets, and design plans that drive revenue, expand market share, and strengthen customer relationships.
Client & Account Management – Skilled at building, nurturing, and transitioning high-value partnerships with enterprise clients and key accounts, understanding customer needs, and articulating value propositions effectively.
Market & Competitive Analysis – Expertise in identifying market trends, customer priorities, and competitive positioning to inform business development and sales strategies.
Contract Negotiation & Deal Structuring – Experienced in leading complex negotiations and crafting deals that balance profitability with long-term client value.
Cross-Functional Collaboration – Strong collaborator across Sales, Marketing, Product, and Operations teams to align initiatives and deliver on business objectives.
Team Leadership & Coaching – Track record of leading, motivating, and developing high-performing sales teams with accountability and results focus.
Financial & Operational Acumen – Understanding of pricing, margin management, forecasting, and leveraging data for sound decision-making and sustainable growth.
Communication & Presentation Skills – Effective at crafting compelling proposals, delivering executive presentations, and influencing diverse stakeholders.
Analytical & Organizational Skills – Strong ability to analyze data, balance priorities, manage time efficiently, and work independently with minimal supervision.
What's needed - Basic Qualifications: Bachelor's Degree or equivalent work experience.
7+ years of experience in Sales, Business Development, or Marketing.
Must have a successful track record of business development with Canada's Fortune 500.
What's needed - Preferred Qualifications: Bilingual in English and French (oral and written) an asset.
Consultative/Strategic selling skills with the ability to interface with customers at the most senior levels.
Previous experience in selling Promotional Products.
Strong analytical skills, motivation, along with the ability to focus and balance tasks.
Strong business, financial, operations and technology acumen.
Need to function independently with minimal supervision.
We Offer: Inclusive culture with associate-led Business Resource Groups.
Vacation Allotment and Holiday Schedule.
Online and Retail Discounts, Company Match RRSP, Physical and Mental Health Wellness programs, and more
#LI-AF1 At Staples, "inclusion" is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers' expectations – through the power of the people behind our iconic brand. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
Job DescriptionStaples est une entreprise B2B. Vous êtes le lien qui nous unit.Bien que Staples soit reconnue mondialement comme le chef de file en fournitures de bureau, sa division Staples Produits promotionnels est également un leader à l'échelle nationale dans le domaine des articles promotionnels. Chez Staples Produits promotionnels, nous aidons nos clients à renforcer leur image de marque grâce à des solutions de marchandise personnalisée. Peu importe le message à transmettre, le lien à créer ou l'objectif à atteindre, nous rendons simple la conception d'expériences promotionnelles à impact durable. Joignez-vous à notre équipe gagnante.Nos équipes de vente et de soutien travaillent en étroite collaboration avec des entreprises de toutes tailles afin d'offrir des produits et services adaptés à leurs besoins uniques. Nous nous engageons à comprendre nos clients et utilisons des outils de vente et technologies à la fine pointe pour leur offrir les meilleures solutions. Nous découvrons sans cesse de nouvelles façons d'atteindre nos objectifs, perfectionnons nos compétences et investissons dans notre développement de carrière pour profiter d'opportunités intéressantes à long terme.Ce poste soutiendra les clients axés sur l'industrie des boissons et de la vente au détail.Responsabilités principales : Développer des partenariats solides et durables avec les principaux intervenants des clients, en devenant un conseiller stratégique intégré à leur planification et à leur stratégie de marque.
Diriger les revues d'affaires et établir des plans de croissance stratégique alignés sur les priorités du client.
Encadrer, former et motiver une équipe de 3 à 6 gestionnaires de comptes/gestionnaires de comptes stratégiques.
Collaborer avec les différentes équipes internes pour concevoir et livrer des solutions novatrices, axées sur la valeur et dépassant les attentes des clients.
Identifier de façon proactive les occasions d'affaires, anticiper les besoins des clients et proposer des idées novatrices orientées vers leur croissance future.
Accroître notre présence auprès des clients en favorisant la visibilité de notre offre à l'échelle de leur organisation.
Fournir des solutions créatives qui contribuent aux résultats du client tout en assurant une croissance rentable.
Atteindre les objectifs de revenus et de marges pour toutes les lignes d'affaires, avec des budgets variant de 9 à plus de 15 millions de dollars.
Autres responsabilités : établir des prévisions fiables, négocier des contrats et développer des relations avec les fournisseurs.
Ce poste pourrait nécessiter jusqu'à 25 % de déplacements.
Profil recherché :Exigences minimales : Minimum de 5 ans d'expérience progressive en gestion de comptes stratégiques ou en leadership des ventes, de préférence dans un environnement B2B axé sur la clientèle.
Historique démontré de succès à la tête d'équipes performantes avec des résultats dépassant les objectifs de revenus et de croissance.
Solide sens des affaires, avec capacité d'analyser les tendances du marché et les besoins des clients pour proposer des solutions rentables et novatrices.
Excellentes aptitudes en communication et en relations interpersonnelles, incluant l'interaction avec des parties prenantes de niveau exécutif.
Style de leadership collaboratif, avec un intérêt marqué pour le mentorat et le développement du talent.
Confiance dans l'analyse de données pour appuyer la prise de décision, la gestion des prévisions, la stratégie de tarification et la croissance à long terme des comptes.
Atouts : Expérience dans le domaine des articles promotionnels, du marketing de marque ou dans un secteur connexe.
Expérience en gestion de comptes nationaux ou de grande envergure.
Maîtrise d'une plateforme CRM (ex. : Salesforce).
Bilinguisme (français/anglais).
Diplôme universitaire en administration, marketing, vente ou autre domaine pertinent.
Ce que nous offrons : Salaire concurrentiel et programme de boni.
Culture inclusive avec des groupes de ressources dirigés par les employés et des ressources telles que le Centre de justice sociale.
Congés payés flexibles et horaires de jours fériés adaptés.
Rabais en ligne et en magasin, régime enregistré d'épargne-retraite avec contribution de l'employeur, et programmes de mieux-être physique et mental.
Possibilités de développement et d'avancement professionnel.
At Staples, "inclusion" is an action word. It represents what we do to ensure that all employees feel valued and supported to contribute to their fullest potential. When we operate inclusively, diversity naturally follows. This is why we work hard to foster an inclusive culture, as we seek employees with unique and varied perspectives and areas of expertise. The result is a better workplace and innovative thinking that helps us exceed our customers' expectations – through the power of the people behind our iconic brand. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
