Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers! Our core values : Integrity – We do what’s right, even when no one is looking.
Improvement – We do it well. Then we do it better.
Caring – We put ourselves in others’ shoes.
Authenticity – We like people, not pretense.
Determination – We kick down walls. We have everything we need to inspire our customers. Except you. Reporting to the CEO and President, the Head of Marketing will join our senior leadership team. The ideal candidate will bring a wealth of knowledge in omni-channel retail, online marketing, and brand strategy. The successful candidate will be agile, consistently seeking win-win solutions, and can operate at both a 30,000 ft. level as well as in the details when needed. This role requires a strategic thinker with a proven track record in leading high-performing teams and driving brand growth across B2C and B2B segments. You’ll have a passion for communication as well as providing exceptional experiences for our customers. This position will be hybrid – onsite at our Richmond Head Office and remote. As the Head of Marketing, you will : Team Management : Provide vision, direction, and guidance to the marketing team, ensuring alignment with company goals and objectives in a collaborative and innovative work environment. Develop and execute comprehensive marketing strategies across three distinct divisions (B2C and B2B) to ensure cohesive brand messaging, market penetration, and alignment with overall business objectives through an annual marketing plan. Plan and execute the promotional calendar, aligning with marketing objectives and sales goals to drive customer acquisition and retention. Conduct market analysis and consumer insights and leverage this data to inform marketing decisions and to shape and refine positioning efforts and customer segmentation. Brand Management : Act as the custodian of the brand, shaping and maintaining the company's overarching identity, values, and perception while managing brand guidelines, visual identity, and tone of voice to ensure consistency and integrity across all channels. Conduct competitive analysis to identify opportunities for differentiation and enhancement of the USP. Develop and execute positioning strategies that resonate with our target audience and amplify the unique value proposition of our products and services. Monitor and analyze market trends to ensure the brand remains relevant and competitive. Online Marketing : Craft the digital marketing roadmap and implement strategies that enhance our market presence, create customer engagement, and drive growth. Work in partnership with the eCommerce team to drive omni-channel retail strategies that integrate seamlessly across various sales channels to drive traffic and conversion. Lead development and execution of a comprehensive content strategy aligned with the company’s brand identity, target audience, SEO, and business objectives. Multi-Cultural Marketing : Drive multi-cultural marketing activities to effectively reach and engage diverse audiences and cultural demographics. Retail Experience : Elevate the customer experience through targeted marketing initiatives and immersive in-store activations. Guide the retail experience in our brick-and-mortar stores, ensuring a seamless customer journey and alignment with brand values and customer expectations. Corporate Communications : Manage all aspects of corporate communications to maintain a coherent brand voice. Oversee media relations and crisis communications for the organization. Leadership : Act as a key member of the senior leadership team, contributing to overall business strategy and decision-making and aligning marketing initiatives with overall business goals. Act as a subject matter expert and ensure all marketing practices comply with the Canadian Competition Bureau guidelines and PIPEDA regulations. To be successful in this role, you have: 10+ years of experience in senior marketing roles, with a strong background in retail brick-and-mortar and ecommerce environments. Proven ability to lead and inspire a diverse marketing team, fostering a collaborative and innovative work environment. In-depth knowledge of omnichannel marketing, digital marketing, and data-driven consumer insights. Strong strategic and operational skills with a hands-on approach to driving marketing initiatives. Excellent communication and project management skills, capable of managing multiple priorities. Proven experience in brand reputation management, with a track record of successfully managing and enhancing brand perception. Strong background in market research and customer segmentation. Demonstrated ability with budget development and efficient resource allocation. Comprehensive understanding of Canada’s privacy legislation and competition guidelines. Proficiency in multi-cultural marketing, with a sensitivity to diverse consumer needs and preferences. Bachelor’s degree in Marketing, Business Administration, or a related field. The characteristics we like to see: Entrepreneurial Spirit : Ability to operate strategically, complemented by a willingness to do whatever is required to deliver results for the business. Ability to think outside the box and drive innovative marketing strategies. Servant Leader : Focus on empowering and supporting your team to achieve their best. Flexible and Adaptable : Ability to thrive in a very fast, dynamic, entrepreneurial environment. Why Join Trail: Showroom environment Paid time off Employee Recognition Program Extended health care and dental coverage Professional Development Programs Company events We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team? #J-18808-Ljbffr
Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers!
Our core values: Integrity – We do what’s right, even when no one is looking. Improvement – We do it well. Then we do it better. Caring – We put ourselves in others’ shoes. Authenticity – We like people, not pretense. Determination – We kick down walls.
We have everything we need to inspire our customers. Except you. Reporting to the CEO and President, the Head of Marketing will join our senior leadership team. The ideal candidate will bring a wealth of knowledge in omni-channel retail, online marketing, and brand strategy. The successful candidate will be agile, consistently seeking win-win solutions, and can operate at both a 30,000 ft. level as well as in the details when needed. This role requires a strategic thinker with a proven track record in leading high-performing teams and driving brand growth across B2C and B2B segments. You’ll have a passion for communication as well as providing exceptional experiences for our customers. This position will be hybrid – onsite at our Richmond Head Office and remote. As the Head of Marketing, you will: Team Management: · Provide vision, direction, and guidance to the marketing team, ensuring alignment with company goals and objectives in a collaborative and innovative work environment. Marketing Strategy: · Develop and execute comprehensive marketing strategies across three distinct divisions (B2C and B2B) to ensure cohesive brand messaging, market penetration, and alignment with overall business objectives through an annual marketing plan · Plan and execute the promotional calendar, aligning with marketing objectives and sales goals to drive customer acquisition and retention. · Conduct market analysis and consumer insights and leverage this data to inform marketing decisions and to shape and refine positioning efforts and customer segmentation. Brand Management: · Act as the custodian of the brand, shaping and maintaining the company's overarching identity, values, and perception While managing brand guidelines, visual identity, and tone of voice to ensure consistency and integrity across all channels. · Conduct competitive analysis to identify opportunities for differentiation and enhancement of the USP develop and execute positioning strategies that resonate with our target audience and amplify the unique value proposition of our products and services. · Monitor and analyze market trends to ensure the brand remains relevant and competitive. Online Marketing: · Craft the digital marketing roadmap and implement strategies that enhance our market presence, create customer engagement, and drive growth. · Work in partnership with the eCommerce team to drive omni-channel retail strategies that integrate seamlessly across various sales channels to drive traffic and conversion. · Lead development and execution of a comprehensive content strategy aligned with the company’s brand identity, target audience, SEO, and business objectives. Multi-Cultural Marketing: · Drive multi-cultural marketing activities to effectively reach and engage diverse audiences and cultural demographics. Retail Experience: · Elevate the customer experience through targeted marketing initiatives and immersive in-store activations. · Guide the retail experience in our brick-and-mortar stores, ensuring a seamless customer journey and alignment with brand values and customer expectations. Corporate Communications: · Manage all aspects of corporate communications to maintain a coherent brand voice. · Oversee media relations and crisis communications for the organization. Leadership: · Act as a key member of the senior leadership team, contributing to overall business strategy and decision-making and aligning marketing initiatives with overall business goals. · Act as a subject matter expert and ensure all marketing practices comply with the Canadian Competition Bureau guidelines and PIPEDA regulations. To be successful in this role, you have · 10+ years of experience in senior marketing roles, with a strong background in retail brick-and-mortar and ecommerce environments. · Proven ability to lead and inspire a diverse marketing team, fostering a collaborative and innovative work environment. · In-depth knowledge of omnichannel marketing, digital marketing, and data-driven consumer insights · Strong strategic and operational skills with a hands-on approach to driving marketing initiatives. · Excellent communication and project management skills, capable of managing multiple priorities. · Proven experience in brand reputation management, with a track record of successfully managing and enhancing brand perception. · Strong background in market research and customer segmentation. · Expertise in developing exceptional customer experiences. · Demonstrated ability with budget development and efficient resource allocation. · Comprehensive understanding of Canada’s privacy legislation and competition guidelines. · Proficiency in multi-cultural marketing, with a sensitivity to diverse consumer needs and preferences. · Bachelor’s degree in Marketing, Business Administration, or a related field The characteristics we like to see Entrepreneurial Spirit: Ability to operate strategically, complimented by a willingness to do whatever is required to deliver results for the business. Ability to think outside the box and drive innovative marketing strategies. Servant Leader: Focus on empowering and supporting your team to achieve their best. Flexible and Adaptable: Ability to thrive in a very fast, dynamic, entrepreneurial environment
Why Join Trail · Showroom environment · Paid time off · Generous employee discounts · Employee Recognition Program · Extended health care and dental coverage · Gym membership discount · Professional Development Programs · Career Progression · Company events
We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team?
Working at Trail Appliances means joining an entrepreneurial-minded, driven team dedicated to delivering an exceptional customer experience. Trail Appliances is the leading independent appliance retailer in Western Canada. We’re a fast-growing company with over 500 employees in British Columbia, spread out over 10 showrooms, 3 Outlet Centres, 3 distribution centres, and 4 offices in BC's major markets. Join our team of trailblazers! Our core values: Integrity – We do what’s right, even when no one is looking. Improvement – We do it well. Then we do it better. Caring – We put ourselves in others’ shoes. Authenticity – We like people, not pretense. Determination – We kick down walls. We have everything we need to inspire our customers. Except you. Are you ready to lead our Multifamily Sales division to new heights? As the Director of Sales - Multifamily Builder Team, you will play a pivotal role in driving profitable sales growth and ensuring unparalleled customer service. This dynamic leader will strategically identify and seize opportunities within the Multi-Family and Apartment Replacement business channels, focusing relentlessly on enhancing sales, profitability, and customer satisfaction. We are looking for a visionary leader who passionately seeks innovative ways to propel the business forward. You will embrace challenges, learn from every opportunity, and relentlessly pursue excellence. As the Director of Sales, Multifamily Builder Team, you will: Lead team to maintain, develop, and grow Key Account relationships. Manage Builder Sales division (Key Account Managers & Project Coordinators) through full project cycle. Create annual budget for the division. Drive profit opportunity execution. Execute MFB marketing budget for events and sponsorships. Authorized signatory for MFB contract management. Manage P&L for the MFB division. Create opportunities to land target accounts and grow networks within the MFB industry. Participate in community events to reflect the brand in the market. Develop new relationships with suppliers to improve MFB support. Drive managers and Purchasing to develop pricing management procedures for profitability and inventory turns. Strategize integration between MFB Rental and APT division for future growth. Analyze supplier pricing programs and propose changes to drive growth and profit. Implement structured KAM succession planning and recruitment. Foster a culture of continuous improvement and accountability within the MFB team. Support initiatives from other departments with effective change management leadership. Ensure collaboration between Sales, Logistics, Finance, Tech, Purchasing and Service to achieve company objectives. To be successful in this role, you need: 10+ years in profit management roles. 10+ years in a professional sales environment. 5+ years in B2B sales. Post-secondary degree/diploma. Experience in people management and driving KPIs. Ability to prioritize and manage multiple projects. Highly organized and self-motivated. Strong public speaking and presentation skills. Experience in conflict management and negotiations. The experience we like to see: Residential construction. Working with high-performance sales teams. Communicating numeric information effectively. Proficiency with digital tools and software. High-pressure environments. Contract management. Industry knowledge. Work Environment: Location: Vancouver / Cloverdale / Richmond Travel: Satellite locations quarterly, supplier/client trips 1-4 times per year Flexibility: Home office as needed Client Entertaining: Evenings/weekends 2-4 times per month Why Join Trail: Paid time off Generous employee discounts Employee Recognition Program Extended health care and dental coverage Gym membership discount Professional Development Programs Career Progression Company events We inspire possibilities, make shopping ridiculously easy, and help create special moments at home. Are you ready to meet your team? #J-18808-Ljbffr
Senior Director - Brand and Digital Marketing Permanent / On-site Job Overview: We are seeking a Senior Director of Brand and Digital Marketing to lead our marketing strategies and initiatives. Responsibilities: Develop and execute comprehensive brand and digital marketing strategies. Oversee marketing campaigns across various channels. Manage the marketing team and collaborate with cross-functional teams. Analyze market trends and adjust strategies accordingly. Qualifications: Proven experience in a senior marketing role. Experience with retail brick and mortar stores. Strong background in ecommerce marketing. Experience in omni-channel marketing. Ability to manage products with longer sales cycles. Application Process: To apply, please submit your LinkedIn profile. Your full LinkedIn profile will be shared. Learn more about our application process. Are you currently located in Greater Vancouver? ✱ Yes No What is your eligibility to work in Canada? ✱ I am a Canadian Citizen, Permanent Resident, or Landed Immigrant I have a valid study permit I have a valid work permit I am not legally entitled to work in Canada What are your salary expectations? ✱ Please briefly describe your experience with marketing products of longer sales cycles. Please briefly describe your management style. #J-18808-Ljbffr
