Company Description
Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.
In over 35 years, Eurofins has grown from one laboratory in Nantes, France to 61,000 staff across a decentralised and entrepreneurial network of ca. 900 laboratories in 61 countries. Eurofins companies offer a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.
In 2024, Eurofins generated total revenues of EUR 6.515 billion, and has been among the best performing stocks in Europe over the past 20 years.
Job Description
The Marketing Coordinator has hands-on experience working for a professional company and has worked with all aspects of marketing including print and digital media layout and creation, advertising, social media, SEO and creating community, industry and online buzz. The expectations for this role include (but are not limited to):
Managing all social media pages (LinkedIn, Facebook, Twitter) and responding to public inquiries;
Managing the corporate website (content and some design);
Managing / tracking marketing budgets;
Sending out monthly customer satisfaction surveys and reporting NPS scores;
Coordinate global and local marketing initiatives (tradeshows, seminars, webinars, digital campaigns, customer events);
Ensure consistent messaging and positioning across regions and entities (layout…);
Manage campaign activation before, during, and after key events;
Develop and deploy editorial content (marketing materials, press, conferences, webinars, videos, LinkedIn);
Corporate communications to clients (e-blasts, MailChimp, etc.);
Working with sales and business unit managers to develop their business via trade shows, publications, print and digital advertising, online media, professional and/or media appearances, etc.;
Support sales teams with relevant tools, content, and prioritized leads;
Track and analyze leads generated from marketing actions;
Coordinate with laboratories to ensure documentation availability, launches, and smooth handover to sales;
Define, track, and analyze global marketing KPIs;
Deliver clear and actionable dashboards and monthly performance overviews;
Conduct market research, including competitor monitoring and trend analysis;
Google Search Engine Optimization / Google Analytics;
Seeking new opportunities to maximize brand awareness while minimizing cost;
Researching industry brand campaigns to identify new business opportunities;
Informing business unit managers about relevant marketing-related issues;
Social media monitoring;
Define and refresh editorial themes aligned with business priorities;
Grow and engage the subscriber base;
Propose monthly newsletter topics and manage distribution and design tools.
Qualifications
A degree or diploma in Communications, Advertising, Marketing, Public Relations, Graphic Design or similar;
Fluent/mother tongue French (written and spoken) a strong asset;
At least 1 year of work experience and a reasonable idea of what working in a professional organization entails, ideally in a laboratory/scientific environment;
Strong skills in social media management, all popular platforms; other software such as Wrike, Hootsuite, MailChimp etc. is an asset;
Experience in B2B marketing, project management, or commercial support
Exposure to international and multi-entity environments is a strong plus
Working web design skills and experience with embedded emails, email blast campaigns, etc.;
Familiarity with PPC and online advertising;
Strong writing, copy-editing, layout and graphics skills, and the knowledge of how to execute print media requests;
Strong Word and PowerPoint skills, as well as presentation skills and Photoshop/Adobe;
A polished, professional manner;
A passion for detail, accuracy and cohesion - you need to see the big picture without losing sight of the fine detail;
Creativity and extemporization - ability to think outside the box in order to develop cost-effect solutions with the resources at hand;
Ability to speak confidently and professionally to individuals at all levels of the organization;
Strong self-regulation - you will be given a task and expected to run with it!
An ability to take direction or, alternatively, to work entirely independently without losing your enthusiasm and fire;
Knowledge of the contract laboratory industry would be an extremely strong asset, as would familiarity with Health Canada regulations and terminology.
Working Conditions : This position is based in an office within a laboratory environment; significant time spent sitting in front of a computer is required. Extra hours, weekends and evenings also for travel may be required.
Additional Information
At Eurofins we offer excellent full-time benefits including health & dental coverage, life and disability insurance, RRSP with 3% company match, paid holidays, paid time off.
Accommodation: Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request via the website at www.eurofins.ca.
As a Eurofins employee, you will become part of a company that has received international recognition as a great place to work. To learn more about Eurofins, please explore our website at www.eurofins.ca
We thank all applicants within commuting distance of GTA, Ontario for showing an interest in this position. Only those selected for an interview will be contacted.
This posting is supported by AI technology to assist in screening candidates and resumes.
This posting is for a current vacancy and the successful candidate will start as soon as possible.
Disclaimer: Salary information posted on sites other than the official careers page does not reflect the organization’s compensation and may represent estimated ranges provided by third-party job boards. The organization offers competitive wages and a comprehensive total rewards package, which will be discussed during the interview process.
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