Social Media Associate, Investor Education, Scotia iTRADE – Toronto, ON Requisition ID:
Join a purpose‑driven, high‑performing team committed to results and an inclusive culture. Are you passionate about social media and digital storytelling? Do you thrive on the challenge of creating content that helps Canadians feel confident about investing? We’re looking for a creative, proactive, and highly collaborative Social Media Associate to join our growing Client Education team at Scotia iTRADE. In this role you’ll shape and grow Scotia iTRADE’s social media presence – creating engaging educational content that resonates with self‑directed investors. You’ll drive awareness and engagement across key platforms, supporting our mission to build a community of engaged investors and to make education approachable and accessible. You’ll collaborate with external industry professionals and internal partners across the business to help evolve the learning journey for Scotia iTRADE clients – supporting a dynamic, comprehensive educational landscape across multiple formats and digital platforms.
This role is an integral contributor to Scotia iTRADE’s education vision and content strategy, with a focus on best‑in‑class investor education. Responsibilities Develop and publish platform‑first social media content, including posts, short‑form videos (Reels, Shorts, TikToks), infographics, and educational series to support engagement objectives. Write clear, approachable, and engaging copy tailored to help investors understand concepts, products, and strategies. Build and manage Scotia iTRADE’s content calendar – planning, scheduling, and optimizing campaigns across platforms and social channels (YouTube, Reddit, Scotia iTRADE, Instagram). Create event‑driven content to build awareness and drive participation in investor education programs. Partner with creative producers and video editors to bring engaging, accessible content ideas to life. Evolve Scotia iTRADE’s social tone, voice, and style to remain approachable, inclusive, and aligned to brand standards. Ensure all content meets accessibility, legal, compliance, and business partner requirements. Research, create, and evaluate content that reflects evolving investor education needs, market trends, and platform developments. Lead and support campaigns that strengthen client understanding of Scotia iTRADE’s platform, tools, and opportunities. Use performance analytics and engagement metrics to continuously refine strategy and content. Conduct competitor and platform reviews to ensure relevance, accuracy, and effectiveness. Collaborate across teams (creative, marketing, legal, compliance, business partners) to ensure alignment of strategy and execution. Champion creative storytelling, digital‑first content, and clear, approachable communication across investor education touchpoints. Support continuous learning by keeping up with new trends, tools, and best practices. Qualifications Minimum 2–3 years of experience in social media marketing, content creation, or digital engagement, with at least 1 year in a regulated industry preferred. Undergraduate degree in Marketing, Communications, Journalism, Business, or related field, or equivalent work experience. Proven ability to translate investing concepts into clear, engaging social media content for a broad audience. Hands‑on experience creating social‑first content and managing publishing across multiple platforms and formats. Knowledge of financial services and investor education topics is an asset. Strong communication and copywriting skills, with ability to create accessible, compliant content. Ability to collaborate cross‑functionally and build strong working relationships with internal partners and external subject‑matter experts. Knowledge of the Canadian investing landscape, retail investor trends, and self‑directed investing is an asset. Fluency in French or experience creating content for French‑speaking markets is preferred. Proficiency with social media management, scheduling, and analytics platforms (e.g., Sprout Social, Hootsuite, Sprinklr). Additional Candidate Strengths Track record of delivering engaging social media content in a collaborative, fast‑paced environment. Passion for financial education, digital storytelling, and making complex topics accessible to Canadians. Strong interpersonal skills, attention to detail, and follow‑through. Experience working in regulated industries and familiarity with compliance considerations in digital marketing. Ability to work on multiple projects and deadlines, adapting to changing priorities. Excellent organizational and time‑management skills, able to manage a content calendar and meet deadlines. Application Requirement To showcase your creativity, social media voice, and ability to educate through digital content, please submit a portfolio or a link to published work (as an attachment or URL) to . When submitting your portfolio or link, include your Scotiabank application ID and full name in the email subject line. Candidates may also choose to complete one of the following: Social media post series or campaign concept (brief and visual/hashtag strategy) Short‑form video script or storyboard for an investing education topic Original caption and visual idea (post draft) explaining a topic (e.g., “What is an ETF?” or “How TFSAs work”). Location: Toronto, Ontario, Canada Scotiabank is a leading bank in the Americas. Guided by our purpose “for every future”, we help our customers, families and communities achieve success through a broad range of services, including personal and commercial banking, wealth management and private banking, corporate, investment banking, and capital markets. At Scotiabank, we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodations, let our Recruitment team know. We thank all applicants for their interest; only those selected for an interview will be contacted. #J-18808-Ljbffr