The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally. Position Overview: We are looking for a highly motivated individual that is both a strategic hunter and farmer who is looking to make a difference in the loyalty space and add continuous value for both our collectors and partners. Reporting to the Director, Strategic Partnerships, the Manager, Strategic Partnerships is responsible for both the business development of new prospective partners and the client success of our existing partnerships. Lead generation, consultative selling, negotiating and strategic account management skills are key attributes for this role to ensure continuous business and growing success for our partners. Responsibilities: Managing the end-to-end B2B sales process, including: Initiating and tracking lead generation activities Establishing a cadence of external partner touchpoints Determining offer design and developing associated financial models Initiating and steering internal touchpoints on UX, program operations, program measurement and launch marketing strategies Initiating and negotiating contracts Leveraging internal data for solution-based selling for both strategic business development and existing partnership growth Managing the end-to-end B2B client success process, including: Conducting monthly to quarterly business reviews for existing partners Having a future-state mindset on how to continuously grow and benefit partnerships Be recognized as the trusted, reliant key point person Hosting current and prospective partners, attending industry events and remaining knowledgeable in the competitive landscape, loyalty sector and industry verticals of focus. Contributing to Business Development’s annual revenue target, while maintaining agreed upon profitability margins. Understanding partners’ business models in order to develop and recommend customer-centric solutions. Overseeing the implementation of any changes to existing B2B models, in collaboration with marketing, finance, operations, analytics, data and tech, with a view to maximizing efficiencies. Lead and direct a cross-functional internal team to regularly assess, enhance and deliver the B2B value proposition of nontraditional partnership models based on market and program results and insights. Ensures alignment with AMRP priorities, as well as partner engagement models from other LOBs. Secure, plan, negotiate and launch new promotional engagements from existing and new brands. This includes creating and managing a pipeline, soliciting prospects, customizing sales material, leading sales conversions, negotiating short term agreements, onboarding the partner, executing the offers, leading program measurement discussions and managing the partner relationships with a view to expansion. Contributing to BD revenue targets. Responsibilities include establishing partner and program financial management which include quarterly forecasts and monthly reconciliations. In addition, regular updates to the Director and VP, Strategic Partnerships are to be conducted, with growth opportunities and/or risk mitigation strategies highlighted. Lead the design, development and support execution of a local market program that leverages the new partnership model. Activities include contributing at a leadership level to a cross-functional team to develop the marketing assets, sales strategy and associated pipeline and sales material. The role will be responsible for initiating, selling and onboarding new partners into the program. Represent AIR MILES in a professional manner in partner-facing interactions, at industry events and internally. Qualifications: Minimum of 5 years of directly related work experience in loyalty management, shopper marketing, agency client management, business development, or key account management. Strong customer acumen with an ability to diagnose business drivers, gain more than fair share of attention, influence decision making processes, and customize short and long-term solutions. Demonstrated ability to navigate constant ambiguity, and take the initiative to proactively act without precedent. Ambiguity can range from in development processes to new products. Exceptional verbal & written communication skills, with ability to adapt style to different audiences (e.g., boardroom of tenured executives to energetic, relationship-based agency). Proven ability creating and upholding a high level of urgency with internal and external stakeholders, beyond just regularly following-up. Strong business acumen with ability to understand profit drivers, develop forecast models, and implement consulting math. Experience in managing and managing up on highly complex projects. Complex defined as high # of stakeholders, multi-phase and/or high visibility. Salesforce and PowerPoint experience. Seniority level Associate Employment type Full-time Job function Business Development and Sales Industries Marketing Services and Advertising Services #J-18808-Ljbffr
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview: The Senior Manager, Fraud is responsible for evolving the Fraud strategy and monitoring function to effectively address and mitigate known fraudulent activities and respond to new exploits in a timely manner by applying advanced techniques to enhance fraud mitigation for multiple products across the AIR MILES Reward Program. The role will evaluate the effectiveness of our fraud response capabilities and work with business groups and IT to implement process and technology changes to improve or establish our ability to detect and prevent fraud. The role will ensure all activities conducted are in compliance with governing regulations, internal policies and procedures. The role will independently manage multiple ongoing assignments under tight timelines while skillfully navigating the demands of stakeholders
Responsibilities: Accountable for developing, executing and monitoring fraud strategies across multiple platforms and products Own the development of fraud forecasting and provide insight to the fraud team and business leaders Manage and maintain fraud detection and prevention systems while collaborating with the security team to enhance fraud prevention measures, assessing the performance of established rules and filters within existing fraud monitoring platforms such as Accertify and reconfiguring for optimal usage. Lead technical initiatives to drive automation in day-to-day fraud monitoring, streamlining workflows and enhance fraud monitoring capabilities. Develop short term and long-term plans with associated benefits of strategies that are to be implemented to reduce fraud Create a fraud operational guide that adheres to established IT security policies and procedures while aligning with all impacted parties. Align technical solutions with business goals, to enhance operational efficiency while minimizing fraud risks.
Qualifications: Minimum of 4-5 years of directly related work experience in Fraud Management/Strategy Minimum of 3 years of Management experience Proficient in fraud detection and fraud monitoring Python and SQL for gathering, organizing and analyzing data from multiple end points Up to date on the best AML and Fraud prevention and detection practices. Lay understanding of artificial intelligence, machine learning, or statistical models Certified Fraud Examiner (ACFE) or similar
The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.
Position Overview The Manager, Partner Growth & Automation role is responsible for planning and executing marketing programs and campaigns for AMRP Partners Collaborating with key internal teams (such as Strategic Partnerships, Channel Marketing, Brand Marketing and Analytics & Insight teams) the Partner Marketing Manager works to deliver against strategic omni channel marketing campaigns ensuring alignment with core KPIs and Partner business objectives. The broader team is also responsible for delivering scalable marketing solutions for a growing number of Partners within the AMRP Program.
The Partner Growth team plays a key role as the main day to day marketing contact and is responsible for making data driven insights to help formulate partner campaign plans. This role seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs. The Partner Marketing Manager is responsible for campaign performance, playing a key advisory role in creative development, channel strategy, segmentation, offer construct, budget allocation and additional campaign levers.
This role reports into the Senior Manager, Partner Growth and Automation. The Manager will create a trusted relationship with one or more AMRP Partners, Client Services, Analytics & Insights, Product, Marketing Channel Strategy, Operations, as well as the entire marketing department aligning on plans to deliver on Program and Partner KPI’s. Some campaign execution required. This role is also responsible for leading and developing a team (2-3 direct reports) dedicated to campaign end-to-end delivery coupled with client management excellence.
Responsibilities: Collaborate with the team to deliver and execute on the strategic marketing solutions designed to profitably acquire, lift, shift and retain Collectors on behalf of the Partners’ business and meet or exceed Partner & AMRP revenue targets. Marketing solutions include mass, targeted and/or on-shelf leveraging digital, Adtech and print channels Work with a variety of growth Partner(s) to ensure alignment on details of marketing calendar and execution plan and providing updates back to the team Work cross-functionally with other marketing teams in order to deliver an integrated marketing plan Ensure campaigns are running efficiently and effectively working with cross functional teams to ensure automation, new ways of working are being implemented where possible and optimizing campaigns with supporting KPI’s and measurement – with a keen focus on enabling opportunities for automation at scale Build, nurture and maintain a solid professional relationship with primary clients in close collaboration with Client Services, ensuring client is satisfied with service delivery and creative product, campaign optimization, etc. – including resolution of issues Contribute to the development of clients’ long-term objectives and strategies and participate in planning discussions as required by maintaining a thorough understanding of the client’s business – marketing challenges, sales/revenue targets, category/industry competition Support the strategic direction and development of assigned account/s, and work as a team with partners to offer input on strategy and planning to help build clients’ business Understand Partner business and marketing imperatives from both a strategic and financial perspective in order to identify opportunities that mutually benefit both businesses
Qualifications Bachelor's Degree and/or College Diploma in Business/Marketing Communication or related field Strong project management skills, being able to multitask and work with cross functional teams to deliver omni channel Partner campaigns as well as exceptional attention to detail Solid understanding of digital marketing and its latest trends. Loyalty experience an asset Collaborative and strong at building relationships both internally and externally Strong oral and written communication skills Critical thinker and strong problem-solving skills Solid analytical skills with the ability to interpret data/results and ensure campaigns are designed for measurement Ability to influence opinions and strategies based on marketing and loyalty expertise Exhibit a “one Team” attitude through efficient collaboration and sharing with peers as well as cross-functional Track-record of delivering on or above targets Curious/opportunistic mindset Sense of ownership and pride in your performance and its impact on company’s success
