POSITION OVERVIEWAs a member of one of Canada’s fastest growing insurance brokerages, the Marketing and Communications Manager will help us build and implement a comprehensive, and measurable marketing strategy. After a thorough on-boarding period of gaining insight into our offerings, clients and operational processes, the Marketing and Communications Manager will be tasked with assembling and leading a small marketing team tailored to scale our evolving marketing needs & be the key liaison to the head Office Marketing team. You are organized, resourceful, takes initiative and feels comfortable asking questions to find out what your client (internal or external) needs. It is important that this person strives to become knowledgeable in the many intricacies of the insurance brokerage business. You will need excellent written and verbal communication skills and an aptitude for fostering a collaborative environment.The Marketing and Communications Manager will contribute to a wide range of projects as we continually improve our sales offerings, specialty programs, and client experience. This individual will be up to date on current marketing and communications techniques, and apply their understanding of layout, typography, and visual presentation to create a preference for the Jones DesLauriers multi-line experience.RESPONSIBILITIESDevelop & execute marketing strategies that support business objectives to achieve target goals of increasing brand visibility and driving customer engagement.Manage & oversee all marketing activities, including digital marketing, content creation, website, social media marketing, email marketing, advertising campaigns & events.Support the team in building brand collateral such as sell sheets, brochures, presentations, RFPs, etc.Collaborate with cross-functional teams to align marketing efforts with business goals and product/service offerings.Provide creative direction on content creation such as photography, video and copy writing.Develop and manage marketing budgets, timelines and resources to ensure efficient & timely delivery of projects.Hire, lead, mentor & manage a team of marketing professionals providing guidance, feedback & support to foster growth & success.Stay current with industry trends, best practices & emerging technologies to continually improve marketing strategies & tactics.Assist in content creation. Produce and revise marketing materials across various formats, such as articles, newsletters & presentation decks, ensuring all marketing content is on-brand, consistent in style, quality and tone of voice and optimized for different channels, including online social media, email and print.Contribute to internal communications by supporting the development of an internal communications strategy, defining key elements, communication channels, town hall topics & decks, announcements, CEO messages, engagement posts & newsletters.Take ownership of the Marketing Resources by maintaining, updating & sharing, ensuring all resources are current, accessible and effectively organized for easy use by the team.Support the organization in leading the training of the use of the marketing resources.REQUIREMENTSBachelor’s Degree or Diploma in Graphic Design, Marketing, Communications, or the Humanities with an appropriate portfolio to demonstrate skill and design style.Proven track record of at least 2 years in a marketing management role.Experience in the Insurance / Financial Services sector an asset.Working knowledge of WordPress and website content management (basic updates).Proficiency in digital marketing tools & platforms such as Google Analytics, social media management tools and marketing automation systems.A master of the full Adobe creative suite (emphasis on InDesign, Illustrator, Premiere).A master in the MS office suite of products (PowerPoint, Word, Excel) that also produces compelling and visually appealing presentations and proposals.Basic copywriting experience an asset (ads, short form).Bilingual (English and French) is an asset.Jones DesLauriers is actively committed to support diversity, equity, and inclusion. We serve and recognize and respect human differences and similarities. We value the diversity of people and actively encourage women, indigenous peoples, members of visible minorities, people with disabilities, and lesbian, gay, bisexual, transgender, and queer (LGBTQ2+) persons to apply. We are committed to providing accommodation upon request for applicants and employees with disabilities. If you require accommodation, we will work with you to meet your needs. #J-18808-Ljbffr
