About the Role:
Fitzrovia is seeking to hire a Social Media Manager to join our team. The Social Media Manager will be responsible for overseeing and implementing Fitzrovia’s brand strategy and storytelling on various social media channels to increase brand awareness, engage with our target audience, and drive traffic to our residential communities.
At Fitzrovia, we pride ourselves on being an entrepreneurial and innovative organization, which makes this role well suited for a candidate looking to roll up their sleeves, wear multiple hats and contribute to all aspects of real estate investment and development.
Manage and grow the overarching brand strategy and storytelling for Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, and other social media channels Create/develop content, campaigns, partnership/collaboration, and influencer programs which include but is not limited to grid posts, stories, reels, IGTV, and videos Create social media calendars 4-6 weeks in advance, while being agile to identify opportunities to create “in-the-moment” posts Write creative copy that respects the tone of Fitzrovia’s brands Actively engage consumers and followers who interact with posts and stories Actively participate on all Fitzrovia social media accounts to encourage follows, engagement, and to build brand awareness Suggest strategies and activate procedures to boost followers and enhance engagement across all social media profiles Promptly respond to DMs; route leasing leads, resident queries, and misc. requests to the correct Fitzrovia team member Perform consistent competitive audits that explores the strategies of our direct competitors and other leading social media accounts; consider takeaways and lessons that can be utilized in Fitzrovia’s social media playbook Act as the in-house social media expert by staying up to date on social media trends and propose innovations Develop visually compelling, relevant, and engaging content for all owned social media channels Use DSLR/iPhone photography skills to shoot, develop, and edit photo and video content for all Fitzrovia brands Manage the organization of digital files, ensuring integrity and accessibility for the marketing team Regularly work onsite to capture impromptu resident moments, resident events, construction activity, and special occasions Other tasks as assigned by the Senior Director of Marketing
Qualifications and Experiences:
Bachelor’s degree in advertising, marketing, communications, or other related field 3+ years of experience creating content; must be able to independently create remarkable content that drives brand admiration Professional videography and photography experience an asset Graphic design experience and proficiency with Adobe Suite an asset, including video editing, photo editing, animation, and stop motion Strong creative/perfectionist eye for capturing appealing imagery and videography A strong sense of contemporary trends in photography, design, and fashion Ability to learn new processes and programs quickly A ‘self-starter’, and relentlessly resourceful - no problem is unsolvable, with an ability to balance lofty goals An enthusiastic individual that is excited to be showcased on social media platforms, ready to lead interviews with essential stakeholders, including Fitzrovia's team members, residents, vendors, and other pertinent parties. Time management skills and an ability to deliver on target and adhere to deadlines Ability to handle and prioritize multiple tasks simultaneously Familiar with analytics tools and schedule software such as DashThis and Later.com Analytically minded, a natural ability to distill insights and provide recommendations based on data and performance metrics Detail oriented writer and proof-reader with an ability to maintain a consistent brand voice A love of people, approachable, positive attitude, team-player and sociable personality Continuous improvement mindset, able to take direction and feedback with stride Experience across all social media platforms, including emerging channels
Fitzrovia Real Estate is a vertically integrated development and asset manager focused on class-A apartment buildings across the Greater Toronto Area (GTA). Fitzrovia provides best-in-class development, construction, property and asset management of luxury purpose-built rental apartments with a focus on design, active lifestyle management and exceptional customer service.
Fitzrovia partners with public institutions, pension funds and high net worth investors who have a bias towards long-term cash flow generating assets. The company is the largest developer of purpose-built rental apartments in the GTA with over $6.3 billion of assets under management.
We focus on our people and our culture, and offer a competitive salary, benefits, and career development opportunities. Fitzrovia’s commitment to hospitality is at the core of our DNA. To learn more about Fitzrovia, our people and our properties, visit
Fitzrovia is an equal opportunity employer and is committed to creating an inclusive environment for all our employees. If you require reasonable accommodation during the recruitment process, please reach us at firstname.lastname@example.org.