About the Company At Heaps Estrin, we pride ourselves on being more than just a real estate team;
we are innovators driving change and elevating the real estate experience for our clients. We are seeking an experienced and strategic Senior Marketing Manager to lead and refine our brand voice across all communications, ensuring a seamless and compelling message that resonates with our target audiences. Reporting to the Director of Marketing and Brand Innovation, this senior role will play a pivotal part in shaping our brand identity, supporting our listings with high-impact marketing materials, and enhancing the overall client experience through thoughtful, engaging content. The ideal candidate is a highly skilled writer with a strong background in brand storytelling, client-centered content, and real estate or luxury marketing.
Brand Voice Leadership: Own and elevate our brand voice, ensuring consistency and resonance across all channels. Develop a clear, compelling narrative that reflects our brand’s mission, values, and unique positioning within the real estate market.
Content Strategy and Development: Lead content strategy, ideation, and execution for a range of materials, including listings support, client communications, email newsletters, website content, blogs, and social captions. Craft and edit copy that captivates and informs, with a focus on high standards of style, tone, and clarity.
Assist agents and Dedicated Sales Assistants with the development and production of listings materials that highlight the unique selling points of each property, enhancing our clients’ brand experience. Create engaging client-facing materials, including marketing proposals, listing presentations, brochures, and post-sale communications that reinforce our commitment to excellence and attention to detail.
Develop and execute a comprehensive public relations strategy to enhance brand visibility and secure press coverage in relevant media outlets for the brand and for our listings. Craft press releases, media pitches, and PR content that tells the brand’s story and showcases the unique attributes of our listings, events, and leadership.
Generate thought leadership content, showcasing the brand as a trusted authority in real estate. Lead the creation of articles, white papers, interviews, and other editorial content that speaks to current market trends, insights, and the value of working with our team.
Drive the development of content that enhances the client experience, with an emphasis on touch points throughout the buyer and seller journey. Training and Brand Guidelines: Develop and maintain brand voice and content guidelines. Provide training to internal teams and new hires on brand messaging, ensuring consistency across all communications. Serve as the internal authority on brand voice, supporting cross-functional teams in aligning their messaging.
Partner closely with the Marketing Manager (focused on social media, digital marketing, and events) to synchronize messaging across digital channels. Collaborate with the listings, client experience, and design teams to ensure the brand's voice is consistently represented and visually cohesive.
Performance and Optimization: Use data and feedback to assess the effectiveness of messaging strategies. Adapt and optimize content based on client feedback, market conditions, and industry trends to continually improve the impact of our communications.
8-10 years of experience in brand strategy, content creation, or copywriting, preferably within the real estate, luxury, or lifestyle industries.
~ Proven expertise in developing and executing brand messaging strategies that engage high-net-worth audiences.
~ Exceptional writing, editing, and storytelling abilities, with a meticulous eye for detail and style.
~ Strong understanding of real estate marketing, listings materials, and the client journey.
~ Ability to work cross-functionally with marketing, sales, and client experience teams, managing multiple projects with complex requirements.
~ Proficiency with content management systems, SEO principles, and digital publishing best practices.
About the Company At Heaps Estrin, we pride ourselves on being more than just a real estate team;
we are innovators driving change and elevating the real estate experience for our clients. We are seeking an experienced and strategic Senior Marketing Manager to lead and refine our brand voice across all communications, ensuring a seamless and compelling message that resonates with our target audiences. Reporting to the Director of Marketing and Brand Innovation, this senior role will play a pivotal part in shaping our brand identity, supporting our listings with high-impact marketing materials, and enhancing the overall client experience through thoughtful, engaging content. The ideal candidate is a highly skilled writer with a strong background in brand storytelling, client-centered content, and real estate or luxury marketing.
Brand Voice Leadership: Own and elevate our brand voice, ensuring consistency and resonance across all channels. Develop a clear, compelling narrative that reflects our brand’s mission, values, and unique positioning within the real estate market.
Content Strategy and Development: Lead content strategy, ideation, and execution for a range of materials, including listings support, client communications, email newsletters, website content, blogs, and social captions. Craft and edit copy that captivates and informs, with a focus on high standards of style, tone, and clarity.
Assist agents and Dedicated Sales Assistants with the development and production of listings materials that highlight the unique selling points of each property, enhancing our clients’ brand experience. Create engaging client-facing materials, including marketing proposals, listing presentations, brochures, and post-sale communications that reinforce our commitment to excellence and attention to detail.
Develop and execute a comprehensive public relations strategy to enhance brand visibility and secure press coverage in relevant media outlets for the brand and for our listings. Craft press releases, media pitches, and PR content that tells the brand’s story and showcases the unique attributes of our listings, events, and leadership.
Generate thought leadership content, showcasing the brand as a trusted authority in real estate. Lead the creation of articles, white papers, interviews, and other editorial content that speaks to current market trends, insights, and the value of working with our team.
Drive the development of content that enhances the client experience, with an emphasis on touch points throughout the buyer and seller journey. Training and Brand Guidelines: Develop and maintain brand voice and content guidelines. Provide training to internal teams and new hires on brand messaging, ensuring consistency across all communications. Serve as the internal authority on brand voice, supporting cross-functional teams in aligning their messaging.
Partner closely with the Marketing Manager (focused on social media, digital marketing, and events) to synchronize messaging across digital channels. Collaborate with the listings, client experience, and design teams to ensure the brand's voice is consistently represented and visually cohesive.
Performance and Optimization: Use data and feedback to assess the effectiveness of messaging strategies. Adapt and optimize content based on client feedback, market conditions, and industry trends to continually improve the impact of our communications.
8-10 years of experience in brand strategy, content creation, or copywriting, preferably within the real estate, luxury, or lifestyle industries.
~ Proven expertise in developing and executing brand messaging strategies that engage high-net-worth audiences.
~ Exceptional writing, editing, and storytelling abilities, with a meticulous eye for detail and style.
~ Strong understanding of real estate marketing, listings materials, and the client journey.
~ Ability to work cross-functionally with marketing, sales, and client experience teams, managing multiple projects with complex requirements.
~ Proficiency with content management systems, SEO principles, and digital publishing best practices.
About the Company At Heaps Estrin, we pride ourselves on being more than just a real estate team;
we are innovators driving change and elevating the real estate experience for our clients. We are seeking an experienced and strategic Senior Marketing Manager to lead and refine our brand voice across all communications, ensuring a seamless and compelling message that resonates with our target audiences. Reporting to the Director of Marketing and Brand Innovation, this senior role will play a pivotal part in shaping our brand identity, supporting our listings with high-impact marketing materials, and enhancing the overall client experience through thoughtful, engaging content. The ideal candidate is a highly skilled writer with a strong background in brand storytelling, client-centered content, and real estate or luxury marketing.
Brand Voice Leadership: Own and elevate our brand voice, ensuring consistency and resonance across all channels. Develop a clear, compelling narrative that reflects our brand’s mission, values, and unique positioning within the real estate market.
Content Strategy and Development: Lead content strategy, ideation, and execution for a range of materials, including listings support, client communications, email newsletters, website content, blogs, and social captions. Craft and edit copy that captivates and informs, with a focus on high standards of style, tone, and clarity.
Assist agents and Dedicated Sales Assistants with the development and production of listings materials that highlight the unique selling points of each property, enhancing our clients’ brand experience. Create engaging client-facing materials, including marketing proposals, listing presentations, brochures, and post-sale communications that reinforce our commitment to excellence and attention to detail.
Develop and execute a comprehensive public relations strategy to enhance brand visibility and secure press coverage in relevant media outlets for the brand and for our listings. Craft press releases, media pitches, and PR content that tells the brand’s story and showcases the unique attributes of our listings, events, and leadership.
Generate thought leadership content, showcasing the brand as a trusted authority in real estate. Lead the creation of articles, white papers, interviews, and other editorial content that speaks to current market trends, insights, and the value of working with our team.
Drive the development of content that enhances the client experience, with an emphasis on touch points throughout the buyer and seller journey. Training and Brand Guidelines: Develop and maintain brand voice and content guidelines. Provide training to internal teams and new hires on brand messaging, ensuring consistency across all communications. Serve as the internal authority on brand voice, supporting cross-functional teams in aligning their messaging.
Partner closely with the Marketing Manager (focused on social media, digital marketing, and events) to synchronize messaging across digital channels. Collaborate with the listings, client experience, and design teams to ensure the brand's voice is consistently represented and visually cohesive.
Performance and Optimization: Use data and feedback to assess the effectiveness of messaging strategies. Adapt and optimize content based on client feedback, market conditions, and industry trends to continually improve the impact of our communications.
8-10 years of experience in brand strategy, content creation, or copywriting, preferably within the real estate, luxury, or lifestyle industries.
~ Proven expertise in developing and executing brand messaging strategies that engage high-net-worth audiences.
~ Exceptional writing, editing, and storytelling abilities, with a meticulous eye for detail and style.
~ Strong understanding of real estate marketing, listings materials, and the client journey.
~ Ability to work cross-functionally with marketing, sales, and client experience teams, managing multiple projects with complex requirements.
~ Proficiency with content management systems, SEO principles, and digital publishing best practices.
About the Company At Heaps Estrin, we pride ourselves on being more than just a real estate team;
we are innovators driving change and elevating the real estate experience for our clients. We are seeking an experienced and strategic Senior Marketing Manager to lead and refine our brand voice across all communications, ensuring a seamless and compelling message that resonates with our target audiences. Reporting to the Director of Marketing and Brand Innovation, this senior role will play a pivotal part in shaping our brand identity, supporting our listings with high-impact marketing materials, and enhancing the overall client experience through thoughtful, engaging content. The ideal candidate is a highly skilled writer with a strong background in brand storytelling, client-centered content, and real estate or luxury marketing.
Brand Voice Leadership: Own and elevate our brand voice, ensuring consistency and resonance across all channels. Develop a clear, compelling narrative that reflects our brand’s mission, values, and unique positioning within the real estate market.
Content Strategy and Development: Lead content strategy, ideation, and execution for a range of materials, including listings support, client communications, email newsletters, website content, blogs, and social captions. Craft and edit copy that captivates and informs, with a focus on high standards of style, tone, and clarity.
Assist agents and Dedicated Sales Assistants with the development and production of listings materials that highlight the unique selling points of each property, enhancing our clients’ brand experience. Create engaging client-facing materials, including marketing proposals, listing presentations, brochures, and post-sale communications that reinforce our commitment to excellence and attention to detail.
Develop and execute a comprehensive public relations strategy to enhance brand visibility and secure press coverage in relevant media outlets for the brand and for our listings. Craft press releases, media pitches, and PR content that tells the brand’s story and showcases the unique attributes of our listings, events, and leadership.
Generate thought leadership content, showcasing the brand as a trusted authority in real estate. Lead the creation of articles, white papers, interviews, and other editorial content that speaks to current market trends, insights, and the value of working with our team.
Drive the development of content that enhances the client experience, with an emphasis on touch points throughout the buyer and seller journey. Training and Brand Guidelines: Develop and maintain brand voice and content guidelines. Provide training to internal teams and new hires on brand messaging, ensuring consistency across all communications. Serve as the internal authority on brand voice, supporting cross-functional teams in aligning their messaging.
Partner closely with the Marketing Manager (focused on social media, digital marketing, and events) to synchronize messaging across digital channels. Collaborate with the listings, client experience, and design teams to ensure the brand's voice is consistently represented and visually cohesive.
Performance and Optimization: Use data and feedback to assess the effectiveness of messaging strategies. Adapt and optimize content based on client feedback, market conditions, and industry trends to continually improve the impact of our communications.
8-10 years of experience in brand strategy, content creation, or copywriting, preferably within the real estate, luxury, or lifestyle industries.
~ Proven expertise in developing and executing brand messaging strategies that engage high-net-worth audiences.
~ Exceptional writing, editing, and storytelling abilities, with a meticulous eye for detail and style.
~ Strong understanding of real estate marketing, listings materials, and the client journey.
~ Ability to work cross-functionally with marketing, sales, and client experience teams, managing multiple projects with complex requirements.
~ Proficiency with content management systems, SEO principles, and digital publishing best practices.
About the Company At Heaps Estrin, we pride ourselves on being more than just a real estate team;
we are innovators driving change and elevating the real estate experience for our clients. We are seeking an experienced and strategic Senior Marketing Manager to lead and refine our brand voice across all communications, ensuring a seamless and compelling message that resonates with our target audiences. Reporting to the Director of Marketing and Brand Innovation, this senior role will play a pivotal part in shaping our brand identity, supporting our listings with high-impact marketing materials, and enhancing the overall client experience through thoughtful, engaging content. The ideal candidate is a highly skilled writer with a strong background in brand storytelling, client-centered content, and real estate or luxury marketing.
Brand Voice Leadership: Own and elevate our brand voice, ensuring consistency and resonance across all channels. Develop a clear, compelling narrative that reflects our brand’s mission, values, and unique positioning within the real estate market.
Content Strategy and Development: Lead content strategy, ideation, and execution for a range of materials, including listings support, client communications, email newsletters, website content, blogs, and social captions. Craft and edit copy that captivates and informs, with a focus on high standards of style, tone, and clarity.
Assist agents and Dedicated Sales Assistants with the development and production of listings materials that highlight the unique selling points of each property, enhancing our clients’ brand experience. Create engaging client-facing materials, including marketing proposals, listing presentations, brochures, and post-sale communications that reinforce our commitment to excellence and attention to detail.
Develop and execute a comprehensive public relations strategy to enhance brand visibility and secure press coverage in relevant media outlets for the brand and for our listings. Craft press releases, media pitches, and PR content that tells the brand’s story and showcases the unique attributes of our listings, events, and leadership.
Generate thought leadership content, showcasing the brand as a trusted authority in real estate. Lead the creation of articles, white papers, interviews, and other editorial content that speaks to current market trends, insights, and the value of working with our team.
Drive the development of content that enhances the client experience, with an emphasis on touch points throughout the buyer and seller journey. Training and Brand Guidelines: Develop and maintain brand voice and content guidelines. Provide training to internal teams and new hires on brand messaging, ensuring consistency across all communications. Serve as the internal authority on brand voice, supporting cross-functional teams in aligning their messaging.
Partner closely with the Marketing Manager (focused on social media, digital marketing, and events) to synchronize messaging across digital channels. Collaborate with the listings, client experience, and design teams to ensure the brand's voice is consistently represented and visually cohesive.
Performance and Optimization: Use data and feedback to assess the effectiveness of messaging strategies. Adapt and optimize content based on client feedback, market conditions, and industry trends to continually improve the impact of our communications.
8-10 years of experience in brand strategy, content creation, or copywriting, preferably within the real estate, luxury, or lifestyle industries.
~ Proven expertise in developing and executing brand messaging strategies that engage high-net-worth audiences.
~ Exceptional writing, editing, and storytelling abilities, with a meticulous eye for detail and style.
~ Strong understanding of real estate marketing, listings materials, and the client journey.
~ Ability to work cross-functionally with marketing, sales, and client experience teams, managing multiple projects with complex requirements.
~ Proficiency with content management systems, SEO principles, and digital publishing best practices.
About the Company At Heaps Estrin, we pride ourselves on being more than just a real estate team; we are innovators driving change and elevating the real estate experience for our clients. With a relentless focus on excellence, we empower our team to achieve outstanding results while ensuring operational efficiency that drives our success.About the RoleWe are seeking an experienced and strategic Senior Marketing Manager to lead and refine our brand voice across all communications, ensuring a seamless and compelling message that resonates with our target audiences. Reporting to the Director of Marketing and Brand Innovation, this senior role will play a pivotal part in shaping our brand identity, supporting our listings with high-impact marketing materials, and enhancing the overall client experience through thoughtful, engaging content. The ideal candidate is a highly skilled writer with a strong background in brand storytelling, client-centered content, and real estate or luxury marketing.ResponsibilitiesBrand Voice Leadership: Own and elevate our brand voice, ensuring consistency and resonance across all channels. Develop a clear, compelling narrative that reflects our brand’s mission, values, and unique positioning within the real estate market.Content Strategy and Development: Lead content strategy, ideation, and execution for a range of materials, including listings support, client communications, email newsletters, website content, blogs, and social captions. Craft and edit copy that captivates and informs, with a focus on high standards of style, tone, and clarity.Listings and Client Experience Support: Assist agents and Dedicated Sales Assistants with the development and production of listings materials that highlight the unique selling points of each property, enhancing our clients’ brand experience. Create engaging client-facing materials, including marketing proposals, listing presentations, brochures, and post-sale communications that reinforce our commitment to excellence and attention to detail.PR and Media Relations: Develop and execute a comprehensive public relations strategy to enhance brand visibility and secure press coverage in relevant media outlets for the brand and for our listings. Build and maintain relationships with key journalists, editors, and influencers in the luxury, real estate, and lifestyle sectors. Craft press releases, media pitches, and PR content that tells the brand’s story and showcases the unique attributes of our listings, events, and leadership.Thought Leadership and Market Expertise: Generate thought leadership content, showcasing the brand as a trusted authority in real estate. Lead the creation of articles, white papers, interviews, and other editorial content that speaks to current market trends, insights, and the value of working with our team.Client Journey and Experience: Drive the development of content that enhances the client experience, with an emphasis on touch points throughout the buyer and seller journey. Design materials that foster trust and connection, from pre-listing meetings to closing communications.Training and Brand Guidelines: Develop and maintain brand voice and content guidelines. Provide training to internal teams and new hires on brand messaging, ensuring consistency across all communications. Serve as the internal authority on brand voice, supporting cross-functional teams in aligning their messaging.Cross-Functional Collaboration: Partner closely with the Marketing Manager (focused on social media, digital marketing, and events) to synchronize messaging across digital channels. Collaborate with the listings, client experience, and design teams to ensure the brand's voice is consistently represented and visually cohesive.Performance and Optimization: Use data and feedback to assess the effectiveness of messaging strategies. Adapt and optimize content based on client feedback, market conditions, and industry trends to continually improve the impact of our communications.Qualifications8-10 years of experience in brand strategy, content creation, or copywriting, preferably within the real estate, luxury, or lifestyle industries.Proven expertise in developing and executing brand messaging strategies that engage high-net-worth audiences.Exceptional writing, editing, and storytelling abilities, with a meticulous eye for detail and style.Strong understanding of real estate marketing, listings materials, and the client journey.Ability to work cross-functionally with marketing, sales, and client experience teams, managing multiple projects with complex requirements.Proficiency with content management systems, SEO principles, and digital publishing best practices.
About the Company At Heaps Estrin, we pride ourselves on being more than just a real estate team; we are innovators driving change and elevating the real estate experience for our clients. With a relentless focus on excellence, we empower our team to achieve outstanding results while ensuring operational efficiency that drives our success.
About the Role We are seeking an experienced and strategic Senior Marketing Manager to lead and refine our brand voice across all communications, ensuring a seamless and compelling message that resonates with our target audiences. Reporting to the Director of Marketing and Brand Innovation, this senior role will play a pivotal part in shaping our brand identity, supporting our listings with high-impact marketing materials, and enhancing the overall client experience through thoughtful, engaging content. The ideal candidate is a highly skilled writer with a strong background in brand storytelling, client-centered content, and real estate or luxury marketing.
Responsibilities Brand Voice Leadership: Own and elevate our brand voice, ensuring consistency and resonance across all channels. Develop a clear, compelling narrative that reflects our brand’s mission, values, and unique positioning within the real estate market. Content Strategy and Development: Lead content strategy, ideation, and execution for a range of materials, including listings support, client communications, email newsletters, website content, blogs, and social captions. Craft and edit copy that captivates and informs, with a focus on high standards of style, tone, and clarity. Listings and Client Experience Support: Assist agents and Dedicated Sales Assistants with the development and production of listings materials that highlight the unique selling points of each property, enhancing our clients’ brand experience. Create engaging client-facing materials, including marketing proposals, listing presentations, brochures, and post-sale communications that reinforce our commitment to excellence and attention to detail. PR and Media Relations: Develop and execute a comprehensive public relations strategy to enhance brand visibility and secure press coverage in relevant media outlets for the brand and for our listings. Build and maintain relationships with key journalists, editors, and influencers in the luxury, real estate, and lifestyle sectors. Craft press releases, media pitches, and PR content that tells the brand’s story and showcases the unique attributes of our listings, events, and leadership. Thought Leadership and Market Expertise: Generate thought leadership content, showcasing the brand as a trusted authority in real estate. Lead the creation of articles, white papers, interviews, and other editorial content that speaks to current market trends, insights, and the value of working with our team. Client Journey and Experience: Drive the development of content that enhances the client experience, with an emphasis on touch points throughout the buyer and seller journey. Design materials that foster trust and connection, from pre-listing meetings to closing communications. Training and Brand Guidelines: Develop and maintain brand voice and content guidelines. Provide training to internal teams and new hires on brand messaging, ensuring consistency across all communications. Serve as the internal authority on brand voice, supporting cross-functional teams in aligning their messaging. Cross-Functional Collaboration: Partner closely with the Marketing Manager (focused on social media, digital marketing, and events) to synchronize messaging across digital channels. Collaborate with the listings, client experience, and design teams to ensure the brand's voice is consistently represented and visually cohesive. Performance and Optimization: Use data and feedback to assess the effectiveness of messaging strategies. Adapt and optimize content based on client feedback, market conditions, and industry trends to continually improve the impact of our communications.
Qualifications 8-10 years of experience in brand strategy, content creation, or copywriting, preferably within the real estate, luxury, or lifestyle industries. Proven expertise in developing and executing brand messaging strategies that engage high-net-worth audiences. Exceptional writing, editing, and storytelling abilities, with a meticulous eye for detail and style. Strong understanding of real estate marketing, listings materials, and the client journey. Ability to work cross-functionally with marketing, sales, and client experience teams, managing multiple projects with complex requirements. Proficiency with content management systems, SEO principles, and digital publishing best practices.
