We are seeking a highly skilled Brand Strategy & Insights Consultant to support our client's Canadian market expansion. This role will focus on innovation, market assessment, and insights-driven strategic planning. The consultant will be responsible for assessing market opportunities, identifying key growth strategies, and providing actionable recommendations to enhance brand presence in Canada. The ideal candidate is an experienced strategist with deep expertise in consumer-packaged goods (CPG), particularly within the beverage, health, and wellness sectors. This role requires a deep understanding of quantitative and qualitative research methodologies, data-driven storytelling, and strategic business planning.
This is a high-impact role offering a significant level of autonomy while working closely with key stakeholders across marketing, sales, and brand strategy. The ideal candidate has 8-10+ years of experience in Canadian CPG strategy, insights, or innovation for this 6-month contract.
Responsibilities:
Conduct a comprehensive marketplace and competitive assessment within key category segments. Develop strategic recommendations for our client's market entry, focusing on size of prize, attractiveness, and right to win. Utilize syndicated data sources (Nielsen, IRI/Circana) and consumer research to uncover insights and business opportunities. Translate data into actionable insights and compelling business cases that inform innovation strategies. Create and present a final brand plan, including: Competitive landscape analysis Market size and growth potential Innovation concepts and packaging recommendations Strategic recommendations for product positioning and branding Work cross-functionally with marketing, sales, and leadership teams to align insights with business objectives. Ensure timely and efficient project management while maintaining high-quality deliverables.
Requirements:
Must Have: 8-10+ years of experience in strategy & insights or innovation strategy within the Canadian CPG industry. Proven ability to analyze market data (syndicated POS and panel data sources such as Nielsen, IRI, Numerator). Strong project management skills with experience leading complex strategic initiatives. Expertise in qualitative & quantitative research methodologies and market opportunity identification. Exceptional storytelling and presentation skills, with the ability to influence senior stakeholders. Strong business acumen and ability to translate insights into actionable business strategies. Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, Teams).
Nice to Have: Passion for consumer trends, health & wellness, and the beverage industry. Highly curious, innovative thinker who thrives in fast-paced environments. Experience working in high-growth or start-up-like environments within established brands.
This is a unique opportunity to play a pivotal role in shaping our clients strategy for the Canadian market. If you are a strategic thinker, insights expert, and a proactive problem-solver with a passion for market innovation, we invite you to apply. This contract role offers the chance to make a tangible impact on a historic brand while working with a dynamic and collaborative team.
Cella is working with dynamic and innovative advertising agencies who craft compelling campaigns that drive engagement and deliver results for their clients. We're seeking talented Copywriters with agency experience to join our talent roster.
About the Role: As a Copywriter, you will develop creative, impactful ad copy across multiple channels, including digital ads and social media. You’ll collaborate closely with designers, strategists, and account managers to create campaigns that capture attention and inspire action.
Key Responsibilities: Write clear, persuasive, and engaging ad copy for various platforms, including digital ads and social media. Develop compelling messaging that aligns with brand guidelines and campaign objectives. Collaborate with creative teams to brainstorm and execute innovative advertising concepts. Optimize copy for different audiences and platforms, ensuring consistency and effectiveness. Conduct research to understand target audiences, industry trends, and competitors. Revise and refine copy based on feedback and performance metrics. Stay up-to-date with the latest advertising trends, techniques, and best practices.
Requirements: 3+ years of copywriting experience in an advertising agency. Proven track record of writing high-converting ad copy for various platforms. Strong portfolio showcasing ad campaigns across digital, print, and/or broadcast media. Excellent command of language, grammar, and storytelling techniques. Ability to adapt tone and style to different brands and audiences. Strong collaboration and communication skills. Experience working under tight deadlines in a fast-paced environment. Knowledge of SEO, A/B testing, and performance-driven writing is a plus.
If you're a creative thinker who knows how to craft compelling ad copy that drives results, we’d love to hear from you! Apply today with your portfolio and resume.
Are you eager to make an impact and bring fresh ideas to a dynamic industry? This is your chance! We’re looking for an energetic, creative, and detail-oriented marketing professional to develop, execute, and manage engaging business development marketing initiatives for our client's product solutions and services. In this role, you’ll play a key part in driving our client's growth in Canada by leveraging both modern and traditional marketing strategies to support corporate goals.
If you're fluent in English and French—both written and spoken—you’ll have a strong advantage in this role.
This is a 14 month contract, which requires the successful candidate to work onsite 5 days per week at our client's office in the Square One area of Mississauga.
What You’ll Do Develop and execute multi-channel, bilingual (English and French) marketing campaigns that highlight the value of our client's product solutions and services. Research and identify new marketing opportunities that align with local business objectives and drive sales growth. Collaborate with Corporate and Americas Marketing teams to adapt global and regional business development initiatives for the Canadian market. Identify synergies between business development, end-customer, partner, and distributor marketing initiatives. Work closely with the Canadian Marketing team to create and implement marketing plans, events, content, and communications. Develop targeted content and communications to support business development campaigns. Partner with Product Managers to understand upcoming product launches in Canada and craft effective marketing strategies. Measure and analyze the ROI of marketing initiatives, leveraging insights to optimize future strategies.
Qualifications
Bachelor’s degree in marketing or a related field. 2+ years of marketing experience. Fluency in both English and French (written and spoken). Experience in B2B marketing, including developing and executing integrated marketing strategies and campaigns. Excellent written and verbal communication skills. Ability to grasp technical concepts and translate them into clear, engaging messaging. Strong organizational and time management skills, with the ability to manage multiple projects and deadlines. Meticulous attention to detail, ensuring high-quality and error-free work. Analytical and problem-solving skills to evaluate campaign effectiveness. Strong interpersonal skills, with a collaborative and adaptable mindset. Creativity, enthusiasm for marketing, and a strategic approach to branding. Occasionally required to lift 20-25 lbs. May need to work outside regular hours or on weekends as needed. Up to 15% travel may be required.
If you’re ready to take your marketing career to the next level and contribute to a growing team, we’d love to hear from you!
We are working with a client seeking a talented and creative Industrial Designer to join their team on a contractual basis, specializing in the design of store fixtures and retail graphics. The ideal candidate will have a strong passion for retail environments, product design, and visual communication. You will be responsible for creating innovative and functional fixtures that enhance the shopping experience, while also developing engaging graphics that align with brand identity. This is an exciting opportunity to work with a dynamic team and have a direct impact on the way customers interact with products in-store.
Responsibilities: Design Store Fixtures: Develop creative and functional store fixture concepts that align with brand vision, enhance customer experience, and meet retail space requirements. Create Visual Graphics: Design custom graphics, signage, and other visual elements to complement fixtures, incorporating branding, typography, and color schemes. Collaborate with Teams: Work closely with project managers, architects, and marketing teams to understand client requirements and project goals. 3D Modeling & Prototyping: Create detailed 3D models and renderings of store fixtures and graphics. Lead the prototyping process to bring designs to life for testing and iteration. Material & Manufacturing Knowledge: Select appropriate materials and finishes for fixtures and graphics, ensuring durability, functionality, and aesthetic quality. Collaborate with manufacturers to ensure designs are feasible and cost-effective. Client Presentations: Prepare presentations and design concepts for clients, presenting ideas clearly and professionally to secure approvals. Project Management: Oversee design projects from concept to completion, managing timelines, budgets, and production schedules. Trend Research: Stay up-to-date on design trends, retail innovations, and new materials to ensure designs are forward-thinking and competitive in the marketplace.
Qualifications: Bachelor’s degree in Industrial Design, Product Design, Graphic Design, or related field. 7+ years of experience in industrial design, with a focus on store fixtures, retail design, or visual merchandising. Strong proficiency in 3D CAD software (e.g., Rhino, SolidWorks, SketchUp) and Adobe Creative Suite (Illustrator, Photoshop, InDesign). Excellent understanding of materials, fabrication processes, and manufacturing methods. Strong graphic design skills with experience in creating visual branding, signage, and print materials. Ability to think creatively and outside of the box while maintaining a focus on functionality and usability. Excellent communication and presentation skills, with the ability to work collaboratively across departments. Detail-oriented with the ability to manage multiple projects simultaneously. A strong portfolio demonstrating previous work in retail design, store fixtures, and graphics. Experience in the retail or commercial design industry. Knowledge of 3D rendering software (e.g., V-Ray, KeyShot) is a plus. Experience in project management software (e.g., Asana, Trello, or similar). Understanding of sustainability practices and materials in design.
